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Riverside Natural Foods

Manufactures and markets healthy snack products

Digital Shelf SEO & GEO Manager

SEO MarketingConfirmed live in the last 24 hours
Full-timeChicago, IL, USA

About the Job

Requirements

  • A Bachelor's degree is required.
  • At least 5 years of progressive technical experience in digital shelf management, with demonstrated impact on SEO, PDP conversion improvement, organic visibility, and/or AI search outcomes.
  • Deep experience with digital shelf tools such as Salsify, Profitero, Syndigo, Stackline, and Amazon Vendor/Seller Central.
  • Experience with structured content, metadata, taxonomy, and platforms such as DAM and PIM.
  • Ability to commute to the Chicago-based office 3 days a week under a hybrid schedule.
  • Ability to triangulate consumption trends with digital shelf and clickstream analytics.

Responsibilities

  • Lead MadeGood brand discovery and conversion across search engines, large language models, and retailer digital shelf environments.
  • Partner with MarTech, IT, brand, and agency teams to ensure item attributes are accurate, product detail pages are compliant, content is compelling, and continuous optimization is in place.
  • Lead the product content publishing and syndication effort across retailer websites, including Amazon, Walmart, Costco, Sam's, Target, Kroger, Instacart, Albertsons, and Thrive.
  • Maintain accurate product listings, images, enhanced content, attributes, ratings and reviews, and nutritional information.
  • Define and drive structured content standards, including metadata, taxonomy, and schema, to enable scalable content reuse, consistency, and optimization across DAM, PIM, and CMS ecosystems.
  • Use digital shelf analytics and competitive audits to inform the SEO/GEO roadmap, including product titles, descriptions, feature bullets, and keywords.
  • Support development and execution of A+ content and onsite brand shops in partnership with the commerce marketing manager and brand teams.
  • Drive digital shelf and GEO performance through analytics, competitive benchmarking, and rapid testing of SEO, GEO, and agentic capabilities.
  • Lead periodic reporting and analysis of digital diagnostics, including content health, content accuracy, holistic share of search, availability, and ratings and reviews.
  • Onboard new digital analytics platforms to augment the existing technology stack and broaden visibility into online traffic and conversion performance.
  • Lead agentic commerce capability development to improve brand discovery and consideration at scale, including enabling scalable optimization across product listing pages through structured content, metadata, and workflows.
  • Deliver executive-level performance insights and analytics support for PDP test-and-learn plans.
  • Represent the Riverside brand by staying close to consumers, protecting product quality, availability, and experience, acting early when standards slip, and delivering consistent value.

Desired Qualifications

  • CPG experience is preferred.

About the Company

Riverside Natural Foods

Manufactures and markets healthy snack products

Riverside Natural Foods makes and sells healthier snack products under the MadeGood brand, overseeing research, development, manufacturing, marketing and distribution. MadeGood snacks are created through research and produced as consumer-ready packaged snacks with a focus on healthier ingredients and responsible production. The company differentiates itself by earning a Certified B Corporation and Zero Waste Certified status, signaling strong social and environmental performance and a commitment to ongoing innovation in healthy snacking and community impact. Its goal is to provide credible, healthier snack options that improve nutrition for consumers while leaving a positive footprint on the environment and communities.

Company size
501-1,000
Company stage
Grant
Total funding
$8.5M
Headquarters
Vaughan, Canada
Founded
2013

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