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Fortinet

Delivers integrated cybersecurity via security fabric

Field Marketing Specialist

Marketing Generalist & ManagementConfirmed live in the last 24 hours
Full-timeSeoul, South KoreaNo salary listedIn-person

About the Job

Requirements

  • More than 3 years of B2B marketing experience, including practical experience in field and digital marketing.
  • Hands-on experience with Oracle Eloqua, including email campaigns, segmentation, landing pages and marketing automation workflows.
  • Practical experience managing SEM and paid media campaigns, directly or with agencies, and assessing results to recommend improvements.
  • Strong Korean writing, editing and content localization skills, with working proficiency in English to collaborate with regional and global teams.
  • Experience delivering events from planning through execution, managing agencies and vendors, and coordinating multiple projects and deadlines.
  • Familiarity with Salesforce campaign and lead management, marketing analytics, budget management and ROI reporting.

Responsibilities

  • Plan and execute tradeshows, seminars, roundtables, webinars and Fortinet-led conferences, including messaging, agency coordination, logistics and on-site delivery.
  • Support partner marketing initiatives and events in coordination with the Channel Marketing Manager.
  • Build and execute campaigns in Oracle Eloqua, including email creation, audience segmentation, landing pages, forms, automated nurture flows, testing and performance reporting.
  • Manage SEM and paid media campaigns across relevant search, social and local digital platforms, working with agencies where needed on targeting, keywords, ad copy, budgets and optimization.
  • Monitor campaign performance and improve email engagement, landing page conversion, cost per lead and lead quality through testing and ongoing optimization.
  • Maintain campaign and lead data in Eloqua and Salesforce, coordinate lead uploads and routing, and work with BDRs to ensure timely follow-up.
  • Adapt and localize global content for Korean audiences, including email copy, landing pages, digital ads, social posts, customer stories and event materials.
  • Coordinate content development with internal experts, regional teams and agencies, and manage a content calendar aligned with Korea campaign priorities.
  • Repurpose content across digital channels and events, ensuring consistent messaging, accurate Korean copy and adherence to Fortinet brand guidelines.
  • Track and report campaign results in Eloqua and Salesforce, including leads, engagement, conversion and contribution to pipeline.
  • Manage purchase requisitions, vendor payments and budget tracking; coordinate collateral production and maintain promotional item inventory.

Desired Qualifications

  • Technology or cybersecurity industry experience is an advantage.

About the Company

Fortinet

Delivers integrated cybersecurity via security fabric

Fortinet provides cybersecurity solutions for organizations with an integrated security approach. Its core offering, the Fortinet Security Fabric, connects firewalls, endpoint protection, intrusion detection, and secure SD-WAN so these tools share threat intelligence and policy controls. The company differentiates itself with a wide, interoperable security stack that spans network, endpoint, cloud, and threat intelligence, enabling centralized management and consistent security across environments. Fortinet aims to help organizations protect digital assets across on-premises, remote, and cloud settings through scalable security and ongoing subscription services.

Company size
10,001+
Company stage
IPO
Headquarters
Sunnyvale, CA
Founded
2000

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