Associate Director, Digital Activation
Omnicom Group
Associate Director, Digital Activation
Omnicom Group
Global marketing, media, and PR network
Agency:
Omnicom MediaJob Function:
MediaJob Subfunction:
Performance MediaJob Description:
Associate Director, Digital Activation
The Associate Director plays a key role as a day-to-day lead for development of plans, executing digital buys, ensuring pacing and performance areoptimized, client interaction, working with internal teams and leading the team responsible for digital activation. Ensuring that the Digital Activation Process is used correctly across the area of responsibility is a critical focus of this job.
A positive attitude and willingness to “roll up your sleeves” is also critical togetthe job done. Experience working with across several media channels ispreferredand a curiosity in emerging media platforms isa must.
Responsibilities
Bring proactivity and leadership to the clients and the team
Provide excellent client service by being responsive, accountable and detail oriented
Build sound strategic frameworks that ladder up to client business goals
Set the tone and strategic direction of the team; built around growth and application of learnings
Understand and direct multiple user touch points that can influence creative and messaging strategies
Own consumer insights and inspire tactical representations of strong, clear media strategies
Develop strategic partnerships and provide subject matterexpertiseto clients, partners, internalteamsetc.
Overseeing campaign creation and implementation and directing the day-to-day operations of the activation team
Effectively manage budget
Leading and providing inputs and guidance around work around campaign design, tactic implementation,determiningwhat path to buy (manual IO or programmatic), defining requirements for success andoptimaluse of demand side platforms
Managing the daily, weekly, monthly, quarterly client conversations related to digital media
Working side by side with the broader activation team to ensure tight coordination of campaign setup, adjustments and performance is efficient and effective
Overseeing billing and reconciliation process.
Implementing Business Intelligences tools and new capabilities (e.g., new supply & data sources, new media measurement techniques, etc.)
Qualifications
5+ years of experience in media planning and expert knowledge of digital buying, hands-on experience using demand-side platforms (The Trade Desk, DV360 or similar) a plus
Experience managing media teams and client relationships
Experience working with large data sets andunderstanding ofmethodologies for evaluating data
Ability to self-manage, juggle multiple priorities, and pay strong attention to details
Excellent communication skills, ability to distill key ideas for non-digitally centric teams
Proven ability to work with and influence cross-functional teams
Strong knowledge of MS Excel and ability to coach others in shortcuts
Working knowledge of 3rd party verification tools, including IAS
Hands-on experience with campaign workflow tools, including Prisma
Compensation Range: $70,000 - $125,000
Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.
Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.
Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice
For US Job Seekers:
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Global marketing, media, and PR network
Omnicom Group is a global marketing and corporate communications holding company that organizes a network of agencies to offer advertising, strategic media planning and buying, digital marketing, and public relations. Its products and services are delivered through this portfolio of agency networks and specialty firms, generating revenue from project-based fees, commissions, and performance-based incentives. The company uses the Omni platform to base marketing and sales solutions on data, helping turn insights into creative campaigns and media plans. Unlike many competitors, Omnicom combines a wide international footprint with a diversified set of agencies and a centralized data-driven approach, and it expands through strategic acquisitions. Its goal is to help clients grow brands and businesses by delivering coordinated, data-informed marketing and communications across markets worldwide.
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