Marketing & Communications Manager
Accor
Marketing & Communications Manager
Accor
Global hotel management, franchising, loyalty programs
The Marketing & Communications Manager is responsible for developing and executing the hotel's marketing and communications strategies to strengthen Pullman Kuching's brand positioning, increase awareness, drive revenue opportunities, and support the overall commercial objectives of the hotel.
The position will manage all aspects of hotel communications, including digital marketing, social media, content creation, public relations, media relations, campaigns, promotions, brand communications, and internal communications.
The role will work closely with Sales, Revenue, Food & Beverage, Rooms Division and other departments to ensure that all marketing activities are aligned with the hotel's business priorities and Accor brand standards.
Communication
Strong written, verbal and interpersonal communication skills.
Creativity
Ability to develop engaging ideas, campaigns and content that strengthen the hotel's positioning.
Commercial Awareness
Understands how marketing activities contribute to room, F&B and overall hotel revenue.
Digital Capability
Strong understanding of social media, digital marketing, online content and digital performance.
Planning & Organisation
Able to manage multiple campaigns, projects and deadlines effectively.
Relationship Management
Able to build effective relationships with media, agencies, suppliers, Accor teams and internal stakeholders.
Results Orientation
Focused on measurable outcomes and continuous improvement.
Brand Orientation
Strong understanding of brand consistency and ability to protect and enhance the Pullman brand.
Bachelor's Degree in Marketing, Communications, Public Relations, Business Administration, Hospitality Management or a related field.
Minimum 3–5 years of relevant experience in Marketing, Communications, Public Relations, Digital Marketing or a related field.
Experience in a hotel Marketing & Communications role is highly preferred.
Strong knowledge of digital marketing, social media marketing, content marketing and online advertising.
Accor operates a global portfolio of hotel brands spanning economy to luxury, providing hotel management and franchising services in the travel and tourism sector. Its revenue comes from room bookings, food and beverage services, and management fees earned from franchised properties. The company runs a loyalty program called A Club to boost guest retention and engagement. Growth is aided by strategic acquisitions, such as Adoria for corporate catering solutions and a stake in Squarebreak for upscale villa rentals. Accor pairs global expertise with local knowledge to deliver consistent hospitality experiences at scale, while pursuing sustainability and positive impact on guests, communities, and the environment. The overall goal is to offer reliable, high-quality experiences across markets and to grow responsibly through responsible expansion and sustainable practices.
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