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Abbott

Makes heart devices, glucose sensors and lab tests

Brand Manager - Pediatric Marketing Design, Nutrition

Brand & Creative MarketingConfirmed live in the last 24 hours
Full-timeColumbus, OH, USA$99.3k - $198.7k

About the Job

Requirements

  • A Bachelor of Science or Bachelor of Arts in Marketing, Business, Communications, or a related field is required.
  • At least 5 years of experience in brand management, consumer marketing, digital marketing, or commercialization within consumer packaged goods, healthcare, food, beverage, or related industries is required.
  • Demonstrated experience leading cross-functional teams and managing complex projects with multiple stakeholders is required.
  • Experience developing and executing integrated marketing campaigns across digital and traditional channels is required.

Responsibilities

  • Own the successful commercialization and scaled market launch of new innovations, leading cross-functional planning, demand forecasting, and profit-and-loss management.
  • Support new product launches through development of go-to-market plans, activation strategies, and retail support programs.
  • Develop and execute integrated marketing strategies to drive brand growth, consumer engagement, and portfolio performance across pediatric nutrition products.
  • Lead integrated agency team planning and execution, ensuring alignment across creative, media, digital, shopper, public relations, and experiential partners.
  • Manage the medical, legal, and regulatory review process, including new claims and promotional materials management, creation, and approvals.
  • Support planning and execution of consumer-facing events and experiential activations.
  • Develop seasonal and limited-time offering strategies that drive consumer engagement and category growth, including consumer insight generation, activation planning, and integrated amplification across digital, social, influencer, and shopper channels.
  • Manage external and in-house agencies on creative, production, and deployment of communication materials, ensuring quality delivery and timely execution with cross-functional teams.

Desired Qualifications

  • An MBA or advanced degree is preferred.
  • Strong analytical capabilities and experience using consumer, market, retail, and business performance data to drive decision-making are preferred.
  • Experience leading product launch or commercialization initiatives is preferred.
  • Familiarity with the medical, legal, and regulatory review process is preferred.
  • Experience with consumer segmentation, audience targeting, and omnichannel marketing strategies is preferred.

About the Company

Abbott

Makes heart devices, glucose sensors and lab tests

Abbott makes medical devices, diagnostic tests, nutrition products and branded generic drugs for hospitals, laboratories, pharmacies and patients. Its best-known product is the FreeStyle Libre, a coin-sized sensor worn on the upper arm that tracks blood sugar around the clock without routine finger pricks. Its other lines run from heart valves, pacemakers and brain stimulators to lab analyzers, rapid tests and mail-in colon cancer screening kits, and Abbott earns money by selling these products to health systems, labs, retailers and consumers. The company was founded in 1888 by Chicago physician Wallace Abbott and is based in Abbott Park, Illinois.

Company size
10,001+
Company stage
IPO
Headquarters
Abbott Park, IL
Founded
1888

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