Senior Director

The Company

Serving the People Who Serve the People

Granicus is driven by the excitement of building, implementing, and maintaining technology that is transforming the Govtech industry by bringing governments and its constituents together. We are on a mission to support our customers with meeting the needs of their communities and implementing our technology in ways that are equitable and inclusive. Granicus has consistently appeared on the GovTech 100 list over the past 5 years and has been recognized as the best companies to work on BuiltIn.

Over the last 25 years, we have served 5,500 federal, state, and local government agencies and more than 300 million citizen subscribers power an unmatched Subscriber Network that use our digital solutions to make the world a better place. With comprehensive cloud-based solutions for communications, government website design, meeting and agenda management software, records management, and digital services, Granicus empowers stronger relationships between government and residents across the U.S., U.K., Australia, New Zealand, and Canada. By simplifying interactions with residents, while disseminating critical information, Granicus brings governments closer to the people they serve—driving meaningful change for communities around the globe.

Want to know more? See more of what we do here.

Job Summary

  Our premier destination marketing solutions power 1,000 destinations across the globe, including small towns, big cities and various types of venues. Those destinations use our CRM, web content management systems, and digital marketing services to attract tourists, conventions, and engage stakeholders. As we continue to advance the power of connected technology and data-driven insights, we seek a dynamic and strategic Senior Director to lead the next chapter of our digital strategy and marketing services for destinations. The Senior Director, Destination Experience, is a strategic executive leader responsible for shaping and delivering transformative digital and experiential strategies for destination customers. This role combines deep expertise in digital marketing, digital experience, and destination strategy to drive business growth, operational excellence, and innovation. The ideal candidate has proven experience in leading a successful digital strategy agency, including responsibilities for revenue growth, capabilities innovation, and personnel leadership. As a member of the Granicus Experience Group leadership team, the role will lead cross-functional initiatives, develop integrated digital and engagement strategies, and serve as a trusted adviser to customers and internal stakeholders. This position requires a blend of strategic vision, hands-on leadership, and a passion for improving the visitor — and resident — experience through data-driven insights and digital transformation. A key capability for the team includes connecting traditional search engine optimization (SEO) strategies with emerging AI optimization techniques. The successful candidate will be forward-thinking in defining new metrics that matter in a landscape increasingly shaped by zero-click AI-powered search results, ensuring destination content remains discoverable, engaging, and impactful.   Knowledge/Skills/Abilities  Strategic Leadership & Business Development - Define and execute a clear vision for destination digital experience strategy aligned with organizational goals.- Serve as a thought leader and strategic partner to customers, influencing executive-level decision-making.- Lead business development efforts, including go-to-market strategies, customer pitches, and proposal development.- Represent the company at industry events, conferences, and customer engagements.- Partner with GXG leadership, GTM, Product, and Customer Success teams to expand market share and revenue.- Develop new offerings based on industry trends, client feedback, and emerging technologies.- Build and maintain strong customer relationships, ensuring high satisfaction and retention.  Digital Strategy & Capabilities Development - Lead the creation and execution of multi-channel digital engagement strategies across web, mobile, email, social, and paid media.- Translate customer insights into actionable digital strategies, including personas, customer journeys, and messaging frameworks.- Partner with Product leadership to leverage customer insights to inform product roadmap priorities.- Oversee the integration of digital tools, CRM systems, and analytics platforms to optimize client outcomes.- Stay current with digital trends and technologies, applying them to enhance customer strategies.- Drive innovation in digital content, campaign execution, and multichannel experience design.- Connect SEO strategies with AI optimization approaches to ensure visibility and relevance in evolving search environments.- Develop and advocate for new performance metrics that reflect the realities of zero-click AI search results and conversational interfaces.- Collaborate with internal teams and external partners to deliver cohesive and impactful digital programs.        

What Your Impact Will Look Like

 Team Management & Operational Excellence - Lead and mentor a high-performing team of strategists, consultants, and digital experts.- Establish operational frameworks for governance, measurement, and continuous improvement.- Monitor and evaluate team performance, aligning with professional development programs and company growth.- Streamline internal processes to improve efficiency, scalability, and customer satisfaction.- Foster a culture of collaboration, accountability, and innovation.- Ensure on-time and on-budget delivery of all projects and initiatives.

You Will Love This Job If You Have

• Bachelor’s degree required; Master’s degree or MBA preferred.• 10+ years of experience in destination marketing, travel, hospitality, digital strategy, or consulting.• Proven leadership experience managing cross-functional teams and client relationships.• 5+ years of experience engaging with C-Suite leaders to drive strategic initiatives.• Deep expertise in digital marketing channels including SEO, PPC, display, mobile, email, and social media.• Strong understanding of CRM systems, forecasting models, and analytics platforms.• Experience with leisure, tourism, and event marketing for destinations preferred.• Exceptional communication, presentation, and facilitation skills.• Strong analytical, organizational, and project management capabilities.• Ability to travel 25–50% for customer meetings, industry events, and speaking engagements.• Perform other duties as assigned. We are an EEO Employer. It has been and will continue to be a fundamental policy of Granicus not to discriminate on the basis of race, color, creed, religion, gender, gender identity, pregnancy, marital status, partnership status, domestic violence victim status, sexual orientation, age, national origin, citizenship status, veteran or military status, disability, medical condition, genetic information, caregiver status or any other characteristic prohibited by federal, state and/or local laws. 

Pay Range

USD $150,000.00 - USD $175,000.00 /Yr.

About Us

Don’t have all the skills/experience mentioned above? At Granicus, we are trying to build diverse, inclusive teams. We do not have degree requirements for most of our roles. If you don’t meet every requirement above but are excited to learn more, we encourage you to apply. We might just be able to find another role that could be a perfect fit!

Security and Privacy Requirements

• Responsible for Granicus information security by appropriately preserving the Confidentiality, Integrity, and Availability (CIA) of Granicus information assets in accordance with the company's information security program.
• Responsible for ensuring the data privacy of our employees and customers, their data, as well as taking all required privacy training in a timely manner, in accordance with company policies.

The Team

• We are a remote-first company with a globally distributed workforce across the United States, Canada, United Kingdom, India, Armenia, Australia, and New Zealand.

The Culture

• At Granicus, we are building a transparent, inclusive, and safe space for everyone who wants to bea part of our journey.
• A few culture highlights include – Employee Resource Groups to encourage diverse voices
• Coffee with Mark sessions – Our employees get to interact with our CEO on very important andsometimes difficult issues ranging from mental health to work-life balance and current affairs.
• Microsoft Teams communities focused on wellness, art, furbabies, family, parenting, and more.
• We bring in special guests from time to time to discuss issues that impact our employeepopulation

The Impact

• We are proud to serve dynamic organizations around the globe that use our digital solutions to make the world a better place — quite literally. We have so many powerful success stories that illustrate how our solutions are impacting the world. See more of our impact here.

The Benefits

At Granicus, we offer a comprehensive and flexible benefits package designed to support your well-being, growth, and work-life balance—starting from day one. Here’s what you can expect as a U.S.-based team member:

Flexibility & Balance

• Flexible Time Off – Take the time you need to rest, recharge, and live your life.
• Company-Wide Wellbeing Days – Paid days off to unplug and focus on your mental health.
• Work From Home Reimbursement – Support a productive home office environment.

Health & Wellness

• Multiple Health Plan Options – Including a 100% employer-paid plan.
• Employer HSA Contributions – When enrolled in a High-Deductible Health Plan.
• Fitness Reimbursement Program – Stay active, your way.
• On-Demand Mental Health Support – Access to Headspace and other wellness tools.

Family & Future

• Paid Parental Leave – For both birthing and non-birthing parents.
• Traditional & Roth 401(k) – With a generous company match.
• Life & AD&D Insurance – 100% employer-paid coverage for peace of mind.

Growth & Recognition

• Online Learning Platforms – Fuel your professional development.
• Competitive Salary & Bonuses – Your contributions are valued and rewarded.

Equal Opportunity Employer

Granicus is committed to providing equal employment opportunities. All qualified applicants and employees will be considered for employment and advancement without regard to race, color, religion, creed, national origin, ancestry, sex, gender, gender identity, gender expression, physical or mental disability, age, genetic information, sexual or affectional orientation, marital status, status with regard to public assistance, familial status, military or veteran status or any other status protected by applicable law.