Associate Manager, Social Media Operations - Social Media Operations, Brand & Social Media Team

Job Classification:

Marketing & Communications - Communications

Prudential Financial (NYSE: PRU) is a global financial services leader with more than 150 years of experience helping customers grow and protect wealth through insurance, retirement, annuities, and asset management solutions. With over $1.6 trillion in assets under management and a presence in 20 countries, Prudential is focused on expanding access to investing, insurance, and retirement security worldwide.

Prudential’s Marketing Organization drives customer understanding and delivers experiences that support business growth. Join a diverse team of marketers committed to putting customers at the center and helping solve the financial challenges of a changing world.

The Role:

We are seeking an Associate Manager, Social Media Operations to help lead the day-to-day operation and continued evolution of Prudential’s social media operating model. This role will serve as the operational backbone of Prudential’s owned social channels, ensuring content is planned, reviewed, published, tagged, monitored, and maintained with consistency and care.

In addition to managing core social operations, this individual will help identify opportunities to improve workflows, strengthen governance, increase visibility, and scale execution across Prudential and PGIM. Working closely with the Director of Social Media, the role will translate day-to-day operational learnings into recommendations that improve how the broader social media system works over time, while coordinating across Social Media, Brand Advertising, Communications, Business Marketing, Paid Media, Analytics & Insights, Legal, Compliance, agencies, and platform partners.

What You'll Do:

Social Media Operations & Channel Management

• Support day-to-day management of Prudential’s owned social channels, ensuring they are current, maintained, and operating effectively.
• Manage routine channel hygiene, including profile updates, link checks, platform access, naming conventions, captions, thumbnails and basic maintenance.
• Identify recurring operational issues or process gaps and help resolve them with the broader social media team.

• Provide backup support for community monitoring and moderation as needed, routing questions or potential issues through established escalation protocols.

Publishing, Scheduling & Editorial Calendar Support

• Manage the social publishing calendar, tracking posts, assets, copy, links, disclosures, targeting inputs, and approval status.
• Schedule and publish approved content across social platforms and tools, ensuring posts launch accurately and on time.
• Coordinate publishing workflows with content strategists, agencies, Communications, Paid Media, Product Marketing, Legal, Compliance, and other stakeholders.
• Ensure content packages are launch-ready, including copy, creative, alt text, links, tags, UTMs, SRT/Caption files, thumbnails, talent rights, required disclosures and approvals.

Content QA, Compliance & Operational Hygiene

• Review social content before publishing to confirm alignment with approved copy, creative, brand standards, platform requirements, accessibility expectations, and compliance guidance.
• Track approval status and documentation to ensure required reviews are completed before launch.
• Maintain consistent tagging, taxonomy, file naming, version control, link management, and asset management practices.
• Partner with content strategists and reviewers to resolve executional issues before launch.

Asset, Knowledge & Documentation Management

• Maintain social asset repositories, content archives, publishing records, operational documentation and internal “Social Media Hub” page.
• Document repeatable processes, checklists, templates, and ways of working that improve consistency and reduce friction.
• Support records management and content retention practices with appropriate internal teams.
• Capture learnings, recurring issues, platform updates, and operational best practices.

Measurement Readiness & Data Stewardship

• Own the operational processes that ensure social media activity can be measured accurately and consistently.
• Maintain campaign tagging structures, content classifications, tracking conventions, and metadata standards.
• Validate the integrity and consistency of data inputs used for reporting and performance analysis.
• Coordinate with reporting and analytics partners to ensure content and campaigns are structured for measurement.
• Surface data quality issues, workflow bottlenecks, and operational trends, and recommend corrective actions.

Operating Model & Continuous Improvement

• Partner with the Director of Social Media to strengthen and evolve the social media operating model across teams, channels, and partners.

• Translate recurring execution challenges, stakeholder needs, and platform changes into recommendations for improved workflows, governance, tools, and ways of working.
• Develop clear operational views of upcoming content, workflow health, risks, dependencies, and resource needs to support leadership decision-making.
• Help establish scalable standards, service expectations, roles, and handoffs across internal teams, agencies, and other execution partners.
• Support implementation of new tools, processes, and operating practices that improve speed, consistency, accountability, and risk management.

Partner & Workflow Management

• Serve as a day-to-day operational liaison with agencies, platform partners, internal marketing teams, Communications, Legal, Compliance, Paid Media, and Business Marketing.
• Coordinate routine requests, content handoffs, workflow updates, and status tracking across stakeholders and social workstreams.
• Ensure partners have the information, assets, approvals, and timelines needed to execute work accurately and efficiently.
• Identify opportunities to streamline operations, reduce duplication, and improve execution consistency.
• Provide day-to-day workflow direction, training, and operational guidance to coordinators, interns, agencies, and other partners supporting social content execution.

What You'll Need:

• Bachelor’s degree with 3-5 years of relevant experience in social media, marketing, communications, digital marketing, or related fields.
• Hands-on experience supporting social channels, publishing workflows, editorial calendars, community management, or social operations.
• Strong attention to detail and comfort managing multiple posts, assets, approvals, timelines, and stakeholder inputs.
• Familiarity with major social platforms and management tools; publishing, monitoring, listening, tagging, or reporting experience.  Sprinklr experience preferred.
• Strong project management and organizational skills, with the ability to keep operational work moving across priorities and partners.
• Demonstrated ability to identify patterns, improve workflows, and translate operational issues into practical recommendations.
• Interest in growing into broader responsibility for social media operations, governance, and operational strategy.
• Sound judgment and professionalism when monitoring comments, identifying issues, and escalating risks.
• Ability to partner cross-functionally with Marketing, Communications, Legal, Compliance, Analytics, Paid Media, agencies, and business partners.
• Strong business writing, communication, documentation, and time-management skills.
• Comfort working in a regulated environment; financial services, insurance, retirement, or asset management experience beneficial.
• Strong Microsoft Office skills; Excel and PowerPoint proficiency preferred.

What we offer you:

Prudential is required by state specific laws to include the salary range for this role when hiring a resident in applicable locations. The salary range for this role is from $89,000.00 to $147,000.00. Specific pricing for the role may vary within the above range based on many factors including geographic location, candidate experience, and skills.

• Market competitive base salaries, with a yearly bonus potential at every level. 
• Medical, dental, vision, life insurance, disability insurance, Paid Time Off (PTO), and leave of absences, such as parental and military leave. 
• 401(k) plan with company match (up to 4%). 
• Company-funded pension plan. 
• Wellness Programs including up to $1,600 a year for reimbursement of items purchased to support personal wellbeing needs. 
• Work/Life Resources to help support topics such as parenting, housing, senior care, finances, pets, legal matters, education, emotional and mental health, and career development.  
• Education Benefit to help finance traditional college enrollment toward obtaining an approved degree and many accredited certificate programs.  
• Employee Stock Purchase Plan: Shares can be purchased at 85% of the lower of two prices (Beginning or End of the purchase period).

Eligibility to participate in a discretionary annual incentive program is subject to the rules governing the program, whereby an award, if any, depends on various factors including, without limitation, individual and organizational performance. To find out more about our Total Rewards package, visit Work Life Balance | Prudential Careers. Some of the above benefits may not apply to part-time employees scheduled to work less than 20 hours per week.  

Prudential Financial, Inc. of the United States is not affiliated with Prudential plc. which is headquartered in the United Kingdom. 

Prudential is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, ancestry, sex, sexual orientation, gender identity, national origin, genetics, disability, marital status, age, veteran status, domestic partner status, medical condition or any other characteristic protected by law. 

If you need an accommodation to complete the application process, please email [email protected]. 

If you are experiencing a technical issue with your application or an assessment, please email [email protected] to request assistance.