Parkdepot

B2B parking management platform with AI

Marketing Analyst

Data AnalysisConfirmed live in the last 24 hours

Full-timeSan Francisco, CA, USANo salary listedIn-person

About the Job

Requirements

The candidate needs excellent quantitative and analytical skills.
The candidate needs 1–2 years of experience evaluating marketing performance.
The candidate needs advanced experience with Excel.
Experience writing SQL is a plus.
Experience with Google Analytics is a plus.
Experience with multichannel attribution models and understanding of the marketing funnel are a plus.
Experience with Looker is a plus.

Responsibilities

Monitor marketing spend, report on key metrics, and surface performance issues.
Analyze marketing performance across campaigns, audiences, and creative within vendor platforms to improve efficiency.
Track and report changes between platform performance, last-touch reporting, and multichannel attribution reporting.
Uncover insights using multichannel attribution and common customer path analysis, including customer lifetime value across marketing programs.
Use customer personas to develop personalized marketing plans and track segmentation performance across those personas.
Analyze site behavior across different channels and deliver insights to improve marketing efforts.
Build reporting that centralizes vendor reporting and improves the ability to compare programs.

Desired Qualifications

Experience writing SQL.
Experience with Google Analytics.
Experience with multichannel attribution models and understanding of the marketing funnel.
Experience with Looker.

Looking for an opportunity to thrive and flex both your analytical and technical skills at a thoughtful, sustainable start-up? Lever is looking for a marketing analyst to monitor and analyze marketing efforts including paid social, SEM, SEO, email, organic social and offline initiatives.

Growth Marketing is an exciting, ever-evolving aspect of the business. This team is dedicated to growing our online presence through thoughtful digital strategies. They’re SEO ninjas who work closely with brand marketing. Their first love is data & analytics—tracking growth and engagement really gets their motors humming. Beyond that, as connoisseurs of digital media, they’re also incredibly aware of what’s happening online. This team is just as likely to show you a complex spreadsheet as they are a viral meme.

The Marketing Analyst will work closely with the user acquisition and retention teams to analyze e-commerce performance and holistic customer performance. For this role, success will come through analyzing and informing our marketing strategy - from structuring and informing the best way to gauge marketing performance and uncovering insights on program and customer performance.

What You'll Do:

Monitor marketing spend to report on key metrics and surface performance issues
Analyze marketing performance from campaigns, audiences and creative within vendor platforms to improve efficiency
Track and report any changes between platform performance, last-touch reporting and multichannel attribution reporting
Uncover insights based on multichannel attribution and common customer path analysis as well as customer lifetime value of various marketing programs
Leverage customer personas to develop personalized marketing plans by persona and track performance of segmentation across these personas
Analyze site behavior of different channels and deliver any insights to improve marketing efforts
Build out reporting on marketing performance to centralize vendor reporting and improve ability to compare programs

Who you are

Excellent quantitative and analytical skills
1-2 years experience evaluating marketing performance
Self-starter and able to work well with individuals at all levels and across functions
A data nerd. Passionate about embedding data-driven decisions within the organization
Exceptional problem solver with the ability to transition between detailed data and high-level insights
Strong organizational skills coupled with highly effective communication
Advanced Experience with Excel required
Experience writing SQL a plus
Experience with Google Analytics a plus
Experience with multi-channel attribution models and an understanding of the marketing funnel a plus
Experience with Looker a plus

About the Company

Parkdepot

B2B parking management platform with AI

Parkdepot digitizes parking lots to create smart mobility hubs using camera-based license plate recognition and AI to automate entry/exit tracking and billing, removing barriers, tickets, and on-site staff. It offers Supervision for unpaid parking and Carpay for paid parking to enable ticketless, seamless payments, plus analytics to optimize space utilization and monetize unused capacity. The company provides a full-service B2B platform, handling software, hardware installation, and ongoing operations for retailers, real estate firms, hotels, clinics, and restaurant chains, and has expanded from the DACH region to Poland, Denmark, and Italy with over a million transactions daily (as of 2022). Its goal is to help clients reduce operating costs, maximize asset value, and improve urban mobility by turning parking into efficient, data-driven infrastructure.

Company size: Not listed
Company stage: Series A
Total funding: $19.8M
Headquarters: Munich, Germany
Founded: 2019

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