Full-Time
Marketing Analyst
Parkdepot
B2B parking management platform with AI
No salary listed
San Francisco, CA, USA
In Person
On-site in San Francisco, California.
 Data & Analytics (1) |
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- Excellent quantitative and analytical skills
- 1-2 years experience evaluating marketing performance
- Self-starter and able to work well with individuals at all levels and across functions
- A data nerd. Passionate about embedding data-driven decisions within the organization
- Exceptional problem solver with the ability to transition between detailed data and high-level insights
- Strong organizational skills coupled with highly effective communication
- Advanced Experience with Excel required
- Monitor marketing spend to report on key metrics and surface performance issues
- Analyze marketing performance from campaigns, audiences and creative within vendor platforms to improve efficiency
- Track and report any changes between platform performance, last-touch reporting and multichannel attribution reporting
- Uncover insights based on multichannel attribution and common customer path analysis as well as customer lifetime value of various marketing programs
- Leverage customer personas to develop personalized marketing plans by persona and track performance of segmentation across these personas
- Analyze site behavior of different channels and deliver any insights to improve marketing efforts
- Build out reporting on marketing performance to centralize vendor reporting and improve ability to compare programs
- Experience writing SQL
- Experience with Google Analytics
- Experience with multi-channel attribution models and an understanding of the marketing funnel
- Experience with Looker
Parkdepot provides business-to-business parking management by digitizing lots into smart mobility hubs. Its platform uses camera-based license-plate recognition and AI to automate entry/exit tracking and billing, removing barriers, tickets, and on-site staff. For unpaid lots, the Supervision feature monitors duration to prevent unauthorized use, while for paid parking, Carpay offers a ticketless, modern-payment experience and the system provides analytics on space utilization. Parkdepot differentiates itself by acting as a full-service provider that handles software, hardware installation, and ongoing operations for a range of clients, with a goal to help owners monetize underutilized parking capacity and reduce operating costs.
Company Size
N/A
Company Stage
Series A
Total Funding
$19.8M
Headquarters
Munich, Germany
Founded
2019
Simplify's Take
What believers are saying
- Parkdepot expanded into Italy again in July 2026 with Conad-site deployments.
- Starting Up reported fresh 15 million euro Series A funding in August 2026.
- Its DACH-to-Europe footprint and retailer roster support repeatable rollouts across standardized parking sites.
What critics are saying
- Italian consumer groups attacked Parkdepot in June 2026 over unclear signage and penalties.
- Altroconsumo logged 811 complaints and 196-day average responses, signaling severe customer friction.
- If courts or regulators curtail private penalty collection, Parkdepot's core enforcement model breaks.
What makes Parkdepot unique
- Parkdepot sells barrier-free, camera-based parking automation with billing and enforcement bundled.
- It replaces tickets, gates, and on-site staff with one outsourced operating layer.
- Its Germany-built workflow fits retailers needing fast rollout across supermarkets and mixed-use lots.
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Company News
Parkdepot Raises €15 Million in Series A Funding
Munich-based Parkdepot is on a mission to become Europe’s largest parking lot manager within…