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Varsity Brands

Operates cheerleading camps, apparel, and competitions

Field Sales Professional

Field SalesUpdated on Nov 12
Full-timeHawaii, USAHybrid

About the Job

Requirements

  • Demonstrate self-direction and autonomy in managing tasks, projects, and responsibilities.
  • Possess problem-solving, organizational, and multitasking skills.
  • Have verbal and written communication abilities for interacting with external clients and internal team members.
  • Prioritize and manage tasks effectively, with time-management skills to meet deadlines.
  • Have intermediate proficiency in Microsoft Word, Excel, PowerPoint, and CRM tools.
  • Maintain a distraction-free home office environment.
  • Have 3+ years of business-to-business outside sales experience, preferably in sporting goods, or a coaching/sports-related background.
  • Have an associate’s degree or equivalent work experience; a bachelor’s degree is preferred.
  • Maintain a reliable vehicle, valid driver’s license, auto insurance, and a satisfactory driving record.

Responsibilities

  • Provide consultative customer service to coaches throughout the assigned territory.
  • Generate revenue and meet sales and growth targets.
  • Develop and qualify leads within the territory through cold-calling and lead-generation campaigns.
  • Use the company CRM for prospecting, account management, and activity tracking to support sales and customer relationships.
  • Increase sales in existing accounts by selling across sports and levels.
  • Use data-driven business intelligence on prospects to identify trends and opportunities.
  • Manage the account list and travel to locations within the assigned territory.
  • Serve as a consultative partner to schools, club select and travel programs, youth leagues, YMCA organizations, and other community athletic programs.
  • Execute the full sales cycle, from proactive prospecting and lead generation through account management and post-sale service.
  • Use CRM tools, data insights, and territory planning to identify growth opportunities, expand multi-sport penetration in existing accounts, and build a pipeline of new business.
  • Engage in person consistently and manage relationships while adhering to ethical standards.

Desired Qualifications

  • Sporting-goods business-to-business outside sales experience is preferred.
  • A bachelor’s degree is preferred.

About the Company

Varsity Brands

Operates cheerleading camps, apparel, and competitions

Varsity Brands coordinates the school experience through three main streams: training camps for cheerleaders, a uniform and apparel business, and national cheerleading and student-sports competitions. Camps train teams, uniforms and gear are sold to schools, and competitions are organized and historically broadcast on networks like ESPN, tying training, gear, and events together. The company distinguishes itself by offering an integrated suite—camps, equipment, apparel, and events—supported by a distribution network and publishing through its affiliated brands. Its goal is to be the leading partner for student activity programs in schools, providing comprehensive services and events on a national scale.

Company size
5,001-10,000
Company stage
Acquired
Total funding
$4.8B
Headquarters
Memphis, TN
Founded
1974

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