Full-Time

Director – Organic Marketing

Posted on 7/25/2024

6sense

6sense

1,001-5,000 employees

AI-driven platform for B2B customer targeting

Data & Analytics
Enterprise Software

Compensation Overview

$150.3k - $220.4kAnnually

+ Bonus + Commission + Stock Options

Senior, Expert

Remote in USA

Category
General Marketing
SEO Marketing
Growth & Marketing
Required Skills
Sales
SEO
Marketing
Requirements
  • Bachelor’s degree in marketing, communications, business administration, or related field. Master’s degree preferred.
  • Minimum of 7 years of experience in content marketing and demand generation in a B2B SaaS environment.
  • Proven track record of developing and executing successful content strategies and integrated marketing campaigns that have measurably increased engagement and generated qualified pipeline.
  • Strong leadership skills with experience managing cross-functional teams.
  • Excellent analytical skills with an ability to translate complex data into actionable marketing plans.
  • Exceptional communication and interpersonal skills.
Responsibilities
  • Develop and implement a comprehensive content strategy that aligns with our business objectives and enhances the 6sense brand in the market.
  • Lead and manage the content creation process across multiple platforms, resulting in high-quality, relevant, and SEO-optimized content that engages our target audience.
  • Partner with our integrated campaigns lead to help align campaigns with content, social, and other relevant channels.
  • Collaborate with sales, product, and marketing teams to align campaigns with overall business goals and market needs.
  • Analyze and report on the performance of content and campaigns, using data to drive decisions and optimize future marketing strategies.
  • Manage budget allocations for content creation and campaign execution, ensuring maximum ROI.
  • Mentor and lead the content, social, and integrated campaign teams, fostering a culture of creativity, collaboration, and continuous improvement.

6sense focuses on Account-Based Marketing (ABM) and predictive analytics for B2B companies. Its AI-driven platform analyzes data to identify potential customers and understand their early research and decision-making processes. By providing insights into customer behavior and advanced targeting capabilities, 6sense helps businesses improve their sales and marketing strategies. The company operates on a subscription model, offering valuable tools for sectors like technology, finance, and healthcare.

Company Stage

Debt Financing

Total Funding

$416.4M

Headquarters

San Francisco, California

Founded

2013

Growth & Insights
Headcount

6 month growth

1%

1 year growth

0%

2 year growth

0%
Simplify Jobs

Simplify's Take

What believers are saying

  • 6sense named a Leader in 2024 Gartner Magic Quadrant for ABM.
  • Growing trend of personalized marketing enhances 6sense's platform relevance in B2B sales.
  • Increasing AI integration with CRM systems expands 6sense's platform functionality.

What critics are saying

  • DemandScience and Terminus merger intensifies competition in the ABM space.
  • Slow growth in Southeast Asia's SaaS market limits 6sense's regional expansion.
  • Global expansion focus may strain 6sense's resources if not managed carefully.

What makes 6sense unique

  • 6sense's AI-driven platform captures anonymous buying signals for precise targeting.
  • The platform predicts potential customers using advanced data analysis and predictive analytics.
  • 6sense offers a subscription model with additional consulting and training services.

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Benefits

Competitive Pay - We offer competitive market rate compensation.

Medical, Dental & Vision - A wide range of medical options and 100% employer paid dental & vision.

Open Vacation Policy - Take as much as you need. We’re a culture built on trust.

401(k) Retirement Plan - With up to $1,200 employer match.

11 Paid Holidays - In addition to our Open PTO Policy.

Paid Parental Leave - Up to 12 weeks for eligible employees.

Generous Fertility & Adoption Benefits - We support employees looking to grow their families.

Parking & Transit - Up to $270 a month for parking or commuter assistance.

EAP & Counseling - 5 free visits/year for financial planning, mental health, legal support, and more.

Travel Protection - Emergency ticket, missing baggage, and prescription replacement.

Disability Benefits - Short- and long-term disability insurance, provided by 6sense.

Lifestyle/Learning & Development Stipend - Physical, mental, and financial wellness.

Access to Udemy Training Library - 5,000+ courses across 75+ different categories.

Work From Home Expense Reimbursement - Get the equipment you need (on us).

Company-Wide All Hands Every 2 Weeks - Ask the executive team anything!

Employee Recognition Program - Free gifts every year on your work anniversary.

INACTIVE