Full-Time
Diversified long-term investing platform for wealth
£13.45/hr
Atherton, UK
In Person
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Belong is a personal finance platform focused on helping young professionals and people with extra cash savings invest for the long term. It offers a simple, user-friendly way to build a diversified portfolio that aims to capture market gains and benefit from compounding over time. The service charges an annual management fee of 0.95% of assets under platform management, which includes a 0.1% service fee paid to partners, and it also offers a Boost loan option to increase investment size with loan-specific fees. Belong differentiates itself through its emphasis on long-term wealth building for young people, backed by notable investors across Europe, the U.S., and Africa, and by providing an accessible, diversified investment experience with additional financing options to amplify growth. The company’s goal is to change how young people invest for their futures by making long-term, diversified investing more attainable and straightforward.
Company Size
11-50
Company Stage
Seed
Total Funding
$4.5M
Headquarters
London, United Kingdom
Founded
2021
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Training Programs
Company Social Events
Flexible Work Hours
Employee Referral Bonus
Belong, a fintech startup founded by ex-Niyo team members, secured seed funding led by Elevation. The funds will be used to expand in regions with significant NRI populations like the Gulf, UK, and US, and to obtain regulatory licenses and enhance its product offerings. Belong, operated by Betafront Technologies Pvt Ltd, has launched a USD fixed deposit product with Indian banks at GIFT City and plans to introduce mutual funds, equities, insurance, and financial cards under GIFT City's framework.
British wealth-tech platform Belong raised over £489k in a Crowdcube campaign, surpassing its £300k target in under five hours. The campaign overfunded by 163%. Funds will enhance products, scale customer acquisition, and form UK partnerships. Belong, backed by VCs like Octopus Ventures, offers innovative investment options, including a Boost loan. CEO Avion Gray highlights the need for modern wealth-building solutions for millennials and Gen Zs.
British wealth-tech platform Belong has closed its first crowdfunding campaign with Crowdcube, hitting its £300,000 target in under five hours, and securing a total raise of over £489,000.
Belong, a new wealth-building platform, has launched after securing €3.4 million in pre-seed funding, the largest pre-seed round ever raised by female