Paytm Labs

Digital payments, loans, investments, and insurance

Growth Manager - User Growth

Growth MarketingConfirmed live in the last 24 hours

Full-timeBengaluru, Karnataka, IndiaNo salary listedIn-person

About the Job

Requirements

Five to ten years of experience in growth, product growth, monetization, category profit and loss, strategy and operations, or growth marketing.
Strong understanding of unit economics, including return on investment, burn, customer acquisition cost or cost per acquisition, payback, funnels, and cohort-based retention.
Proven ability to scale programs through experimentation and cross-functional execution.
Ability to influence Product, Finance, and Data Science stakeholders using data and clear communication.

Responsibilities

Own consumer app monetization outcomes, including average revenue per user, engagement, conversion to paid or monetized actions, repeat usage, category adoption, and engagement depth.
Identify growth opportunities across categories, including RU, bill pay, commerce, travel, and financial products, and scale effective initiatives.
Build a traffic-allocation strategy across app surfaces and journeys to maximize incremental average revenue per user and engagement.
Partner with Data Science and Product to create routing and next-best-action models and continuously optimize through experiments.
Manage trade-offs across categories, deciding where to promote or hold activity while protecting user experience.
Scale cross-sell opportunities by embedding monetization hooks in high-frequency moments.
Improve funnel steps, including message clarity, eligibility communication, user-experience friction, and conversion rates.
Run structured experiments from hypothesis and design through launch, measurement, and iteration.
Establish standard operating procedures for offer creation, approvals, tracking, rollout readiness, and post-mortems.
Build dashboards for growth and monetization performance; own weekly business reviews and root-cause analyses.
Drive select referral programs as a lever for incremental acquisition and retention, with return-on-investment and quality guardrails.

Desired Qualifications

Experience in fintech, payments, consumer internet, or app-led monetization ecosystems.
Familiarity with segmentation and personalization models and lifecycle channels such as push notifications, WhatsApp, and in-app messaging.
Comfort with dashboards, metric definitions, and experiment readouts.

About Paytm:

Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology.

About role

We are looking for a high-ownership Central Growth manager to drive measurable monetization outcomes across the Paytm consumer app. This role will own the “growth & monetization levers to increase ARPU, engagement, and category adoption, while maintaining tight ROI discipline.

You will work cross-functionally with Product, Data Science, Marketing, and Ops to identify the highest ROI opportunities, build scalable offer frameworks, and improve conversion across key discovery journeys. The mandate is to build a stronger, more profitable consumer growth business.

Key Responsibilities

1) Own app monetization outcomes (ARPU + engagement)

Drive consumer monetization KPIs: ARPU uplift, conversion to paid/monetized actions, repeat usage, category adoption, and engagement depth

Identify growth pockets across categories (e.g., RU, bill pay, commerce, travel, financial products) and scale what works.

2) Traffic strategy & allocation (maximize ROI)

Build a traffic allocation strategy across app surfaces and journeys to maximize incremental ARPU and engagement

Partner with DS/Product to create routing/next-best-action models and run continuous optimization via experiments

Manage trade-offs across categories (where to push, when to hold, and how to protect user experience).

3) Monetization-led cross-sell (embed in discovery journeys)

Scale new cross-sell avenues by embedding monetization hooks in high-frequency moments

Improve funnel steps: message clarity, eligibility communication, UX friction reduction, and conversion rates.

4) Experimentation engine & growth ops

Run structured experimentation: hypothesis → design → launch → measurement → iteration

Establish SOPs for offer creation, approvals, tracking, rollout readiness, and post-mortems

Build dashboards for growth and monetization performance; own weekly business reviews and root-cause analyses.

5) Portfolio lever: Referral & network growth (subset)

Drive select referral programs as a lever for incremental acquisition and retention, with clear ROI/quality guardrails.

Superpowers that will help you succeed in this role:

* 5 –10 years of experience in growth, product growth, monetization, category P&L, strategy & ops, or growth marketing.

* Strong grasp of unit economics (ROI, burn, CAC/CPA, payback), funnels, and cohort-based retention.

* Proven ability to scale programs through experimentation and cross-functional execution.

* Excellent stakeholder management and communication—can influence Product/Finance/DS with data and clarity.

Good to Have

* Experience in fintech/payments/consumer internet or app-led monetization ecosystems

* Familiarity with segmentation/personalization models and lifecycle channels (push/WhatsApp/in-app)

* Strong comfort with dashboards, metrics definitions, and experiment readouts.

Why join us

•A collaborative output driven program that brings cohesiveness across businesses through technology·

•Improve the average revenue per use by increasing the cross-sell opportunities·

•A solid 360 feedback from your peer teams on your support of their goals·

•Respect, that is earned, not demanded from your peers and manager.

Compensation:

If you are the right fit, we believe in creating wealth for you With enviable 500 mn+ registered users, 17 mn+ merchants and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants – and we are committed to it. India’s largest digital lending story is brewing here. It’s your opportunity to be a part of the story!

Requirements at a Glance

Experience Level: Senior

Benefits

Health & Wellbeing - Your group health benefits are 100% funded by us, and start on your first day.
Travel the World - Even though we are currently working remotely, usually our employees make frequent international business-related trips while working on exciting projects.
Continuous Learning - We're passionate about learning and strive to constantly improve and innovate. We learn from others, our challenges & our successes.
Connection - In this virtual world, we stay connected through events like game nights, movie nights, arts & crafts sessions (like Origami), meditation sessions, and much more.
Autonomy & Flexibility - You get to define how you want to make an impact. We truly believe that great things happen when people are given the trust and freedom to create their own path.
Beautiful Office - Whenever we return back to the office, you’ll get to check out our awesome workspace, complete with pool and ping pong tables, a snack-filled kitchen, and tons of cozy work spaces.

About the Company

Paytm Labs

Digital payments, loans, investments, and insurance

Paytm Labs offers an integrated digital payments and financial services platform in India for individuals and businesses, covering UPI payments, mobile recharges, bill payments, ticket bookings, loans, investments, insurance, metro cards, and more. Users initiate payments or financial actions in the app, which are processed through UPI and payment gateways, with revenue from transaction fees and commissions on financial services. It differentiates itself through a large ecosystem of merchants and users, a wide range of services in one app, and a focus on customer support and trust. Its goal is to make a broad set of financial services easily accessible to mass-market users while growing revenue via payment processing and financial services partnerships at scale.

Company size: 10,001+
Company stage: IPO
Headquarters: Noida, India
Founded: 2014

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