Full-Time

Director Transformation

Enterprise Salesforce Business Owner

Posted on 6/25/2026

Holman

Holman

1,001-5,000 employees

Global dealer network, fleet management, upfitting

No salary listed

Company Does Not Provide H1B Sponsorship

Mt Laurel Township, NJ, USA

Hybrid

Hybrid role; some on-site days in Mount Laurel, NJ.

Bachelor's, MBA

Category
Business & Strategy (1)
Required Skills
UI/UX Design
Product Management
Salesforce

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Requirements
  • Bachelor’s degree in Computer Science, Information Systems, or alternative relevant technical field
  • 12+ years of overall professional career experience
  • 7-10 years of Salesforce product leadership experience, including ownership of CRM vision, roadmap, and business-facing strategy.
  • Demonstrated experience defining and communicating a compelling product vision and driving alignment across business and technical stakeholders.
  • Experience leading CRM adoption, platform governance, and cross-functional prioritization in a complex business environment.
  • Proven track records of leading high performing teams
  • Change Management and Facilitation experience
  • Expert Cross-Organizational Communicator
  • Excellent presentation, organizational, and communication skills required
Responsibilities
  • Define and lead the strategic vision, roadmap, and planning for Salesforce CRM across the fleet business.
  • Partner with business and technology leaders to identify opportunities to optimize Salesforce capabilities in support of sales effectiveness, customer engagement, and operational execution.
  • Serve as the product leader for Salesforce CRM, establishing priorities, use cases, and a multi-year roadmap aligned to business strategy.
  • Translating business needs into a clear CRM strategy and articulate how Salesforce should be leveraged to drive adoption, efficiency, and measurable business outcomes.
  • Establish governance for Salesforce enhancements, prioritization, and release planning in partnership with key stakeholders.
  • Partner with technology and functional leaders (e.g., IT, UX, Operations, Product) to align best practices, digital enablement opportunities, and process improvements that advance operational goals.
  • Collaborate with cross-functional partners to develop and maintain a project roadmap, ensuring deliverables are aligned to business priorities, timelines, and user needs.
  • Define, track, and report performance metrics and adoption of KPIs to evaluate progress and inform decision-making.
  • Drive stakeholder engagement and adoption, partnering with business leaders to encourage sustained use of tools, systems, or processes.
  • Lead assigned workstreams, establishing clear timelines, accountability structures, and execution plans in coordination with project management resources.
  • Collaborate with Change Management and Communications teams to build awareness, readiness, and engagement among impacted audiences.
  • Actively contributes to cross-functional governance or transformation forums, sharing progress, dependencies, and risks to ensure enterprise alignment.
  • Communicate progress, challenges, and outcomes to senior leadership and other key stakeholders in a clear, concise, and metric-driven matter.
  • Perform other duties and special projects as assigned.
Desired Qualifications
  • MBA or Advanced Degree preferred

Holman Automotive is a global automotive services company with a network of dealerships, fleet management solutions, and vehicle upfitting services. It serves individuals, commercial fleet operators, and government agencies, offering an end-to-end approach to the vehicle lifecycle. Its main activities include vehicle sales, leasing, and financing; fleet management; and vehicle upfitting, installation, and related services. The company differentiates itself through an integrated suite of automotive services, strong focus on customer relationships, and a broad North American dealership and service network. Holman's goal is to provide comprehensive, lifecycle-oriented automotive support that helps customers acquire, finance, maintain, and dispose of vehicles efficiently while managing total cost of ownership across diverse client segments.

Company Size

1,001-5,000

Company Stage

N/A

Total Funding

N/A

Headquarters

Mount Laurel Township, New Jersey

Founded

1924

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Simplify Jobs

Simplify's Take

What believers are saying

  • June 16, 2026 brought Nick Hay to lead Holman UK growth.
  • March 2026 Porsche North Miami added a 90,000-square-foot ultra-luxury dealership in Florida.
  • Holman's 2026 Canada expansion and Calgary renovation signal sustained fleet demand and regional investment.

What critics are saying

  • March 2026 TPIN deepens dependence on third-party telematics partners like Motive and data quality.
  • Holman's dealership exposure remains vulnerable to tariff-driven import cost swings and model-year volatility.
  • Robotics expansion risks distracting capital from core fleet operations if adoption stalls by 2027.

What makes Holman unique

  • Holman bundles leasing, fleet management, upfitting, dealerships, and insurance under one roof.
  • March 11, 2026 TPIN connects telematics data directly to Holman's maintenance platform.
  • Holman's robotics division extends lifecycle management into industrial automation financing and operations.

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Benefits

Health Insurance

Vision Insurance

Dental Insurance

Life Insurance

Disability Insurance

Health Savings Account/Flexible Spending Account

Employee Assistance Program

401(k) Retirement Plan

401(k) Company Match

Unlimited Paid Time Off

Paid Vacation

Paid Sick Leave

Paid Holidays

Bereavement Leave

Paid Pregnancy/Parental Leave

Paid Military Leave

Tuition Reimbursement

Company News

Holman
Jul 14th, 2026
Driving Fleet Success Across Canada for Nearly Four Decades.

Driving Fleet Success Across Canada for Nearly Four Decades. Home / Driving Fleet Success Across Canada for Nearly Four Decades Driving Fleet Success Across Canada for Nearly Four Decades For nearly four decades, Holman has been a trusted partner to organizations across Canada, combining deep local expertise, strategic fleet solutions, and exceptional customer service to support complex fleet operations nationwide since 1989. Recently, Holman celebrated an important milestone with the grand reopening of its newly renovated Calgary office, reinforcing the company's long-standing commitment to Western Canada. As part of the celebration, members of Holman's leadership team reflected on the organization's journey in the region and shared their perspective on the future with Fleet & Mobility. In the article, Brent Scowen, Holman's Director of Fleet Management in Canada, highlighted Calgary's importance as a strategic hub, citing the region's diverse business community and the complex fleets that help power Western Canada's economy. "We've stood alongside our clients through the economic highs and lows, helping them navigate both growth cycles and downturns. This profound understanding of the region allows us to deliver solutions specifically tailored to the challenges and opportunities of conducting business in Western Canada." Brent Scowen Holman, Director of Fleet Management in Canada Bob White, President of Fleet Operations, echoed this sentiment while also highlighting Holman's commitment and long-term investment in the region. Later in the article, Nick Caller, Executive Vice President of Sales and Client Relations, further discussed how the company's extensive experience supporting organizations in the energy, oil, and gas sectors enables Holman to address the unique fleet challenges these industries face. "We understand the cyclical nature of these industries and tailor our fleet solutions to help clients navigate both expansion and contraction. Whether it's heavy equipment, specialized vehicles, or large-scale fleet programs, our goal is to help organizations remain efficient, resilient, and ready for what's next." Nick Caller Holman, Executive Vice President of Sales and Client Relations The article concludes with insights from Romy Bria, Vice President of Client Relations, who discusses Western Canada's relationship-driven business culture and Holman's commitment to empowering local teams to act quickly and decisively in support of their customers. Read the full article at FleetMobility.ca to learn more about Holman's continued investment in Western Canada and how the company delivers strategic, industry-specific fleet management solutions that help organizations succeed in a dynamic business environment. Next Post Beyond Cost Cutting: Driving Meaningful Cost Savings Across Fleet Operations Related resources.

Broker News
Jun 16th, 2026
News in brief: Hay for Holman; EV battery warranty; Connected data for small fleets.

News in brief: Hay for Holman; EV battery warranty; Connected data for small fleets. News 2 hours ago Nick Hay is new Managing Director of Holman. NICK Hay is the new Managing Director of leasing and fleet management company Holman UK, effective 08 June 2026. Hay brings a strong track record of driving growth and building high-performing teams across the automotive and logistics sectors, as Holman looks for a more aggressive stance in the sector. With more than 30 years' experience in logistics, Hay has served as Managing Director of Samworth Brothers Distribution, was Chief Executive Officer of Fowler Welch for 10 years and, most recently, CEO of supply chain specialist Gist. Nick Hay, who started in his new role on 8 June, said: "This is the most excited I have been about a new role in many years. As I have got to know Holman, I have been struck by the strength of its culture and the real value its services deliver for customers. "Combining that culture and service offering with long-term ownership creates a strong foundation for growth. I am looking forward to getting to know the team, our customers and our suppliers as we continue to strengthen Holman's position in the UK." Aviloo battery warranty for used EVs. EV battery diagnostics firm Aviloo has launched the UK's first financially backed battery warranty for used electric vehicles. The Aviloo Battery Warranty, which provides used EV buyers with financially backed protection based on independent battery health data, comes into effect in July in the UK, launching simultaneously in Germany, the Netherlands, Finland, Austria, Belgium, Ireland and Switzerland, following successful rollouts in France and Sweden in June. The used EV market in the UK is growing rapidly, and concern over RVs is beginning to dissipate, according to the latest report from Cazana. CEO of Aviloo, Marcus Berger, announcing the warranty, said: "The UK has one of Europe's most dynamic used EV markets, and we see enormous appetite from both dealers and consumers to get this right. With the Battery Warranty, we are setting a new industry standard - one that provides orientation for all market participants, strengthens the case for electric mobility, and ensures that used EVs are seen not as a risk, but as a sustainable, trustworthy choice." Small fleets can lower insurance costs with connected data. A NEW Geotab Report for small and medium-sized fleets has found that 58% of small fleets cite insurance premiums as one of their primary operational pressures. With insurers facing increased repair costs and higher claim frequencies, these costs are being passed onto operators. For many fleets, simply staying insurable in this high-cost market is becoming a strategic challenge. But Geotab says the solution lies in actively reducing risk and proving it with hard data. "By leveraging connected fleet technology and video telematics, businesses can protect their margins, exonerate their drivers, and fundamentally change their conversations with insurance providers," the company told Broker News. Here is how data-driven fleets can survive the insurance squeeze: Eliminate the cost of false claims with visual context. One of the most frustrating drivers of high insurance costs is the "he-said, she-said" scenario of a collision. Move from reactive to predictive safety. Insurers price their premiums based on risk. The best way to lower your insurance costs is to stop incidents before they happen. Telematics systems record precise behavioral data, such as harsh braking, rapid acceleration, and speeding. Turn your safety record into a negotiating tool. When it comes time to renew your policy, insurers want to see evidence of a well-managed, low-risk fleet. Historically, small fleets have had to rely on a lack of claims as their only proof of safety.

Broker News
May 26th, 2026
News in Brief: AFL growth award; Holman appointment; Bushnell on new AMAPs.

News in Brief: AFL growth award; Holman appointment; Bushnell on new AMAPs. News 49 seconds ago AFL achievement at Small Business Growth Awards. CONGRATULATIONS to AFL Fleet Management, the Slough-based leasing broker was Runner Up in the Small Business Growth Awards - South and Thames Valley. Organised by the Federation of Small Businesses, and supported by HSBC Bank, Ain Fatima (AI Business Analyst) on the left above and Daphne Fagan (Chair) on the right above, received the award at the Oxford awards event. "It was a fantastic evening bringing together so many inspiring businesses, highlighting the strength, resilience and innovation within the small business community," Daphne said. "We are proud to have been recognised as a Runner-Up in the Innovation Award category, sponsored by Microsoft, and selected from over 2,000 applicants - a significant milestone for AFL Group and a reflection of our continued focus on driving innovation across the business." Martin Reeves appointed Director of Sales at Holman. MARTIN Reeves is the new Director of Sales at fast expanding leaseco Holman. The role is newly created with a focus strategic leadership and support for the sales team. Reporting to Holman Commercial Director Rory Mackinnon, Martin Reeves is an experienced fleet management executive, with a career that includes stints with Zenith Leasing and ALD Automotive as well as GE Capital. Commenting on the appointment, Martin said: "I'm delighted to be joining at such an exciting time of change within the industry. In an established market, the opportunity for positive change using data driven decision making means Holman can offer a truly different way to deliver cost and operational savings, with their unique approach to vehicle asset management." David Bushnell comments on the new AMAP rates. WITH the Approved Mileage Rates (AMAPs) rising by 10p per mile to 55p, David Bushnell, Director of Consultancy and Strategy at Fleet Operations said: "Any move to ease cost pressures for drivers is welcome, and this 10p increase in tax-free mileage rates will certainly be helpful for employees who use their own cars for business mileage and rely on AMAP payments. "Mileage rates have felt increasingly out of step with the real cost of running a vehicle, so this is a positive step for grey fleet drivers and the employers that rely on them. "However, it can only be viewed as a partial measure. It supports employees doing business mileage in their own vehicles, but it does little for fleets, company car drivers, commuters or businesses managing wider transport costs. "For many motorists and businesses, the bigger issue remains the day-to-day cost of mobility. Fuel prices, charging costs and the uneven tax treatment of public EV charging continue to put pressure on both drivers and employers." AMAP rates increased to 55p per mile for the 2026-27 financial year, applicable for the first 10,000 miles travelled in a personal car on business; mileage beyond 10,000 and the rate drops to the established 25p per mile.

Business Wire
May 21st, 2026
Holman opens 90,000-square-foot Porsche North Miami dealership in Florida

Holman, a global automotive services leader, has opened Porsche North Miami, a 90,000-square-foot facility at 15055 Biscayne Boulevard. The centre features Porsche's Destination Porsche design concept, blending contemporary architecture with interactive technology and premium amenities. The facility includes an exclusive pre-owned showroom, private delivery areas, and a state-of-the-art service centre with over 40 bays. Guests can access courtesy vehicles, an indoor drive for inclement weather, and a customer lounge with gourmet refreshments. Porsche North Miami becomes Holman's third Porsche centre, joining locations in North Carolina and California. It expands the company's ultra-luxury offerings in South Florida, complementing Holman Motorcars in Fort Lauderdale. Holman operates more than 60 dealerships representing 34 brands across nine states.

Business Wire
Mar 11th, 2026
Motive joins Holman's telematics integration network to reduce fleet downtime and costs

Motive has become the first telematics partner to join Holman's new Telematics Preferred Integration Network programme. The integration connects Motive's real-time vehicle and driver data with Holman's fleet management platform to help organisations reduce downtime and operating costs. The partnership enables Motive customers to access critical vehicle data—including location, odometer readings, engine hours, fault codes and maintenance alerts—directly within Holman's system. The integration triggers service alerts based on mileage, engine hours and diagnostic codes, whilst monitoring fuel usage and idling to reduce costs. Safety insights covering speeding, hard braking and distracted driving events integrate with Holman's safety tools to help fleet managers identify high-risk drivers earlier. Motive serves nearly 100,000 customers, including Fortune 500 enterprises across transportation, logistics, construction and manufacturing sectors.

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