Director – Events & Live Experiences - Formula 1

Agency:

Omnicom Media

Job Function:

Production

Job Subfunction:

Experiential and Events Production

Job Description:

Director, EVENTS & LIVE experiences (Formula 1) 

The Director will lead the management of a multi-national client’s partnership within Formula One as well as support new business efforts and growing accounts within our motorsport portfolio. With proven experience in F1 ticketing, hospitality and B2C activation the Director will lead relationship management with client stakeholders and Formula One rightsholders, provide strategic guidance and insight to set up partnership, activations and events, for success.  

You will lead a team to develop and implement world class events, hospitality programmes and brand experiences, at track and away from track.  

This senior leadership role requires a deep understanding of global event planning and management, VIP hospitality, and client servicing, specifically within the F1 ecosystem.  

KEY RESPONSIBILITIES 

Client & Rightsholder Management: 

• Act as a primary senior point of contact for the client, building and nurturing strong, long-term relationships  

• Lead relationship management with rights holders, vendors, suppliers, partner agencies and internal teams 

• Offer new and forward-thinking insights and ideas to the client and challenge them where appropriate; this may include pitching strategy and creative concepts  

• Develop a deep understanding of the client’s brand, objectives, and tone of voice to ensure programmes deliver consistent impact across all markets. 

• Translate client needs and expectations into actionable plans, ensuring every event and hospitality experience not only meets but exceeds agreed deliverables. 

• Build strong relationship with Formula One partnerships team and other relevant teams ensuring clear and consistent communications and trustworthiness. 

• Manage team communicating with local market clients, providing assistance and project management for local programmes. 

Events, Hospitality & Guest Management:  

• Manage multiple projects simultaneously, utilizing project management tools and methodologies to ensure efficient workflow and effective communication. 

• Oversee planning and execution of corporate hospitality programmes at Grand Prix events globally, both at track and off-track ensuring client objectives are met throughout.  

• Oversee relationships with suppliers, hospitality providers, rightsholders and race promoters to ensure smooth operations and seamless delivery.  

• Oversee production and build of hospitality spaces and experiential activations (Paddock, pit lane & fan zone) from brief and design through to build and delivery, providing knowledge and insight to inform and elevate the event spaces and best showcase client brands. 

• Ensure guest logistics are managed and delivered seamlessly, including travel, transportation, accommodation, pass and ticketing management and access.  

• Lead role in management of C-Suite and executive programmes, building relationships with relevant individuals and ensuring experiences are befitting of the level required.  

On-Site Execution & Leadership:  

• Attend global race events as required to lead on-site operations ensuring high-quality execution and real-time problem-solving. 

• Management of internal team and overseeing of any external suppliers ensuring delivery of best-in-class experience for guests.  

• Supervise onsite ticketing processes for both internal stakeholders and external guests, ensuring seamless allocation, tracking, and compliance. 

Project Management  

• Oversight of delivery teams across hospitality programmes, including the market communications & ticketing and experiential workstreams. 

• Oversight of all ticketing workstreams – including package building, guest management system build & updates, planning & ongoing forecasting 

• Oversight of the creation and management of key project documents including but not limited to a project plan, security plan, operations plan, event schedule, hour by hour documents for onsite teams and budget. 

• Planning and attending venue visits and client meetings, as and when necessary.  

• Creation of client presentations and preparation of client documents, as necessary.  

• Oversight of the creation of staff briefing documents and event manuals. 

• Close liaison with internal Fuse team to plan onsite staff logistics requirements (i.e. accommodation, flights, per diems, HSSE plans etc.)  

Reporting & Performance Analysis: 

• Track and report key metrics related to guest satisfaction, hospitality performance, and brand impact. 

• Provide post event analysis, insight, and recommendations for continuous improvement. 

• Present reports and debriefs to clients and internal stakeholders, providing insight and explanation regarding areas of improvement. 

• Identify opportunities within the team and processes and implement strategies to improve workflow and productivity. Streamline operations and foster a culture of continuous improvement.  

People Management: 

• Provide management, direction, senior support and day-to-day guidance to individuals within your team - including facilitating regular check-ins and wider team meetings 

• Mentor, appraise and develop direct reports 

• Work closely with senior personnel within the Events & Live Experiences division to define and manage resource needs, including the recruitment of individuals - lead the recruitment process for new team members, as required  

• Supportive of the Fuse resource model including being transparent around team capacity 

• Be aware of individual’s capacity within your team at all times and support with the completion of resource trackers as necessary 

• Form a close working relationship with Senior Account Leads to ensure consistency, efficiencies and effectiveness across teams  

Budget & Financial Management: 

• Develop detailed scopes of work for all projects, outlining deliverables, timelines, and resource requirements.  

• Manage event budgets including budget setting, reconciliation and regular client reporting. 

• Oversee contracts, PO curation and financial reconciliation with vendors and suppliers.  

• Reporting and reconciliation with Fuse Finance team to ensure clients are billed and supplier payments made in accordance with invoices.  

Commercial & Business Development: 

• Responsible for maintaining existing clients and the revenue associated with those client projects – working with the senior personnel within the Events & Live Experiences division and Client Account Leads as necessary 

• Identify and proactively look for new revenue opportunities within existing or potential new clients 

• Support senior personnel within the Events & Live Experience division to implement more effective ways of working and other opportunities for increased profitability 

• Point of contact and responsible for responding to F1 focused client briefs generated by Client Account Teams – collaborating with Client Account Leads in proposal development as required 

• Lead or support on event focused new business pitches as required – with the possibility that upon securing a new client it may be managed by you/your team 

KEY SKILLS & experience 

• Experience in account management, event management and hospitality, ideally within sports marketing agencies. 

• Significant knowledge and expertise from working in Formula One.  

• Experience working with global brands and properties. 

• Experience delivering premium VIP hospitality programmes and high quality multi-faceted onsite experiential activations. 

• Experience in professional client relationship management, including C-Suite level. 

• Significant experience of managing high profile and complex guest programmes with £5m+ budgets, with proven experience in budgeting, reconciliation and reporting. 

• Ticketing experience, including the use of digital tools for allocation and guest management. 

• Excellent project management and organizational skills with the confidence and ability to manage different projects across multiple workstreams. 

• Leadership skills and management of team members, providing constructive feedback whilst inspiring members of the team across all workstreams.  

• Excellent presentation skills (verbal and written), internally and to clients / suppliers, including use of Microsoft PowerPoint.  

• Ability to multi-task and be solutions focused.   

• Energetic self-starter with the ability to work in a fast paced, high-pressure environment, including working across various time zones and international travel. 

• Must be eligible to work in the UK. 

location 

The role is based at Fuse, Omnicom Media Group offices at Bankside 2, London (SE1 0SW). Fuse offer flexible working, with employees being office based three days per week. Travel and on-site attendance at events will be required. 

ABOUT FUSE 

Culturally Connected, Seriously Effective. 

A global agency with local expertise, connecting brands to the things that matter most to their audiences in culture through partnerships in sport, music, film & television, gaming & esports.  These connections make our clients more memorable - the key to unlocking effectiveness. 

Powered by Omnicom Media Group, we bring an extra edge to strategy, execution, and measurement. 

Our work has won numerous awards, and the industry frequently recognises our people as top performers in their field. We place great importance on trusted relationships, sound moral judgement, and strong governance, all delivered through transparent processes. 

We have a fantastic team of 120 in our London HQ and 300 more across offices worldwide, working with incredible clients, including PepsiCo, Vodafone, Chase, Enterprise Rent-A-Car and Google. 

Follow us @fuse_agency Visit us online  Find us on LinkedIn 

EVENTS & LIVE experiences AT FUSE 

The Events & Live Experiences team at Fuse manage events, guest programmes, ticketing, and live experiential projects for our clients across major sporting & entertainment properties. Our current event clients include PepsiCo, Just Eat Takeaway.com, Vodafone and Chase across events such as the UEFA Champions League, UEFA Europa League, Wimbledon and Glastonbury.  

Be Your Best   

We want everyone to make the most of the opportunity to shine and showcase your talents and we are happy to make adjustments in the recruitment process so you can be your best. Please discuss any specific requirements with your dedicated Talent Attraction team member or if you would feel more comfortable, you can email us confidentially at [email protected] to let us know how we can support you.  

We will process your personal data in accordance with our Recruitment Privacy Notice which is available on www.omgukcareers.com   

Diversity & Inclusion Statement   

At OMG, our vision is to be an agency where difference is valued and everyone is able to thrive in a culture of equality, inclusion and belonging. We are committed to providing a truly inclusive environment that reflects today’s society, where everyone is able to bring their true selves to work, and where diverse voices and backgrounds are valued, heard, and well-represented.  





To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

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