Full-Time

Senior Manager

International Business Management

Posted on 1/1/2026

Balsam Brands

Balsam Brands

201-500 employees

Global eCommerce retailer of holiday décor

Compensation Overview

$144k - $180k/yr

+ Cash-based incentive plan

San Carlos, CA, USA

Hybrid

Hybrid role requires 3 in-office days per week (Mon–Wed).

Category
Business & Strategy (1)
Required Skills
Data Analysis
Requirements
  • 7+ years in international business management, omni-channel retail, and leadership in retail. Experience in e-commerce is a must have
  • Proven track record managing and scaling business performance in 2+ international markets, ideally including Canada and/or Australia
  • Demonstrated end-to-end P&L management, forecasting, and budgeting experience
  • Strong execution experience in omni-channel environments—successfully managing online, retail, and/or wholesale channels
  • Excellent communication skills with the ability to influence and align cross-functional stakeholders at all levels
  • Cross-functional leadership experience partnering with multiple business functions
  • Bachelor's degree required
Responsibilities
  • Serve as the business leader for Canada and Australia with full P&L responsibility, ensuring alignment with revenue, margin, and brand goals
  • Develop and manage forecasts, budgets, and P&L performance at the regional level, balancing short-term profit targets with long-term growth investments
  • Define and track KPIs—including revenue, margin, conversion, CAC, and market penetration—using dashboards and analytics (in partnership with Data Insights and other teams)
  • Lead business reviews, surfacing key trends, risks, and opportunities, and delivering clear, insight-driven recommendations
  • Drive seasonal pricing and promotional effectiveness through enterprise platforms and strong cross-functional alignment
  • Guide direct report(s) and partners by identifying growth opportunities, leveraging strengths, and developing talent for broader organizational impact
  • Lead the strategic transition from online-only to omni-channel retailing in Canada and Australia, developing and executing go-to-market strategies across digital and wholesale channels
  • Identify, evaluate, and prioritize growth opportunities within existing markets—including new channel partnerships, marketplaces, and customer segment development
  • Drive a robust learning agenda by partnering with Consumer Insights and other data-focused teams, asking incisive business questions that translate customer and market data into actionable insights fueling strategic growth decisions
  • Build business cases and lead strategic decisions grounded in data, market insights, and operational readiness
  • Represent customer and market needs to influence product, pricing, promotional, and channel decisions across global teams
  • Drive cross-functional execution across ecommerce, marketing, logistics, finance, merchandising, legal, and operations to achieve regional and channel-specific goals
Desired Qualifications
  • MBA or equivalent advanced degree preferred

Balsam Brands is a global online retailer focused on holiday and home décor products. Customers shop its online store to find decor items that help create joyful, meaningful moments with family and friends, and the company ships its products worldwide. The way it works is simple: design or source holiday and home décor items, list them on its eCommerce platform, and fulfill orders to customers around the world, often supported by teams across Boise, the Bay Area, Dublin, the Philippines, Windsor (Canada), and beyond. What sets Balsam Brands apart is its people-first culture: a focus on relationship building, authenticity, and doing the right thing, along with a commitment to empowering teams and partners and giving back to families and communities. The company’s goal is to create joy together by helping people love what they do, deliver products and experiences that inspire meaningful moments, and contribute to positive impacts in its communities.

Company Size

201-500

Company Stage

N/A

Total Funding

N/A

Headquarters

Redwood City, California

Founded

2006

Simplify Jobs

Simplify's Take

What believers are saying

  • Real-time insights optimize sales, acquisition costs, and profit margins.
  • AI data activation enhances shopper experience at balsamhill.com.
  • Nordstrom partnership expands retail operations and business performance.

What critics are saying

  • 90% Q4 sales concentration collapses revenue in economic downturns.
  • Nordstrom's 5.2% 2025 sales drop erodes wholesale margins.
  • Snowflake Cortex integrations breach customer data in Q4.

What makes Balsam Brands unique

  • Balsam Brands leads realistic artificial Christmas trees in $9.5 billion market.
  • SoundCommerce unifies data from Google, Meta, TikTok every 30 minutes.
  • CTO France Roy deploys Snowflake Cortex and Google Gemini for AI modeling.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Health Savings Account/Flexible Spending Account

Unlimited Paid Time Off

Paid Vacation

Paid Sick Leave

Paid Holidays

Sabbatical Leave

Hybrid Work Options

401(k) Retirement Plan

401(k) Company Match

Employee Assistance Program (EAP)

Mental Health Support

Professional Development Budget

Conference Attendance Budget

Home Office Stipend

Pet Insurance

Accident & Critical Illness Insurance

Company News

MarTech Cube
May 8th, 2024
Balsam Brands Selects SoundCommerce for AI, Analytics, Data Activation

Balsam Brands selects SoundCommerce for AI, analytics, data activation.

PYMNTS
May 8th, 2024
Balsam Brands Uses Real-Time Data To Make Its Holiday List

With the first quarter recently in the books and Q2 well underway, most companies have their collective eye on an uncertain economy and an inconsistent consumer. But for some companies, it’s beginning to look a lot like the holidays. Count Balsam Brands among them. The upscale eCommerce and D2C holiday decor retailer has to fit what would be a whole year’s worth of revenue for any other company into Q4. And with the runaway growth of artificial intelligence (AI), that means shaping up its data profile so it can continue a digital transformation that has been accelerated since the recent arrival of Chief Technology Officer France Roy. Roy, who came to Balsam from InBev, where he managed 400 data scientists and engineers, said he enjoys connecting technology and AI to revenue growth, even if it needs to be packed into the holiday season

INACTIVE