Growth Marketing Manager

About the role

We're looking for a Growth Marketing Manager who thinks about patient acquisition the way a GM thinks about a business. You'll own Hers' growth marketing strategy — from channel investment and budget allocation through to the customer insights and creative ideas that drive it.
This isn't a campaign execution role. You'll be setting the strategic direction: understanding who our patients are and why they come to Hers, turning that insight into high-performing creative and messaging, and making smart commercial trade-offs to grow efficiently. You'll work cross-functionally with creative, clinical, analytics, and product teams across Sydney and the UK.

What you'll do

• Own Hers' patient acquisition strategy end-to-end — from channel mix and budget allocation through to the messaging hypotheses that drive it
• Use customer research, patient insight, and performance data to build strategies that attract the right patients at the right cost
• Balance CAC and LTV trade-offs — understanding the difference between patients who stay engaged in their treatment and those who don't, and using that to inform acquisition decisions
• Build and maintain a rigorous test-and-learn framework across channels, creative formats, and audience segments
• Partner closely with our creative team to develop concepts grounded in real patient insight — you understand why creative works, not just whether it does
• Identify the highest-leverage opportunities across paid channels (Meta, Google, YouTube, TikTok) and funnel experience
• Work cross-functionally with analytics, product, and clinical to make sure growth is connected to the full patient experience
• Communicate a clear, evidence-based point of view on performance and strategy to senior stakeholders

About you

• 5+ years in growth or performance marketing, with genuine ownership of commercial acquisition outcomes
• You've built a growth strategy from scratch — you know what to prioritise and why, not just how to execute what you're given
• Comfortable moving between qualitative customer insight and quantitative performance data to form a clear strategic view
• Strong understanding of creative as a commercial lever — you can brief it, evaluate it, and iterate in partnership with a creative team
• Commercial instinct: you understand CAC/LTV dynamics and can make budget investment decisions with confidence
• Hands-on experience across paid channels — but you lead with strategy and insight, not platform mechanics
• Strong communicator and natural cross-functional partner — you influence product, analytics, creative, and clinical without needing direct authority
• Thrives setting their own agenda in a fast-moving environment

Why join Eucalyptus?

Euc is also behind a growing family of digital healthcare clinics (Pilot, Kin, Software, Compound) across men’s health and well-being, fertility, skincare, and preventative health.

Here’s what makes joining Euc unique:

• What’s next - Our goal for the next three years is to support 1 million patients globally to live better for longer. We’re launching into new conditions, demographics, and geographies as we build a truly preventive healthcare ecosystem.
• Build something world-changing - We’re on the path to becoming the world’s largest international digital healthcare company. It will be challenging, fast-paced, and deeply rewarding.
• Make real impact - You will deliver work that directly shapes patient outcomes and scales evidence-based care across markets.
• Accelerate your growth - You will have high ownership, continuous feedback, and dedicated development support.
• Join a motivated team - You will collaborate with talented peers to solve complex clinical and operational problems at scale.

What’s ahead in Australia?

• Grow with us globally - Get mentorship from leaders across Australia, the UK, Germany, and Japan, collaborate with teams in the Philippines and South Africa, and explore new markets or travel internationally. ****Recognised on Hatch’s Hotlist as one of Australia’s top employers, we support early-career professionals to become future global leaders.
• Shape your career - Access learning budgets, conferences, certifications, peer shadowing, and a global knowledge-sharing culture.
• Work where well-being matters - Experience catered wellness talks, exercise classes, free barista coffees, funded social clubs, and quarterly rooftop parties.
• Innovate with purpose - Use state-of-the-art tools and contribute to bold, impactful solutions in healthcare.
• Support at every stage - Benefit from parental and miscarriage leave, health, professional development, and personal days, and our Employee Assistance Program.