T

Terra

Aggregates health data for developers

Paid Media Manager

Full-TimeUpdated on 10/23/2026
£60k - £90k/yr
Mid
London, UK
RemoteMostly remote work setup.
Growth & MarketingPerformance & Paid Marketing

About the job

Requirements
  • Have deep experience managing and optimizing paid media campaigns across Google, LinkedIn, Meta, and Microsoft Ads.
  • Have agency experience working with B2B clients and understand longer sales cycles and lead quality.
  • Be confident owning paid media strategy end-to-end across multiple client accounts.
  • Be skilled in audience targeting, bid strategy, budget allocation, and A/B testing.
  • Be highly analytical and comfortable using performance data, including CTR, CVR, and CPA, to guide decisions and improve outcomes.
  • Be able to manage several clients at once and navigate shifting priorities with strong organization.
  • Be able to translate performance into insights and recommendations clients understand and trust.
  • Have experience building reporting decks, ideally in Figma, and clearly showcasing impact and value.
  • Take ownership, operate independently, and proactively seek answers or solutions.
  • Contribute to team growth by building or improving internal documentation, templates, and processes.
  • Be curious about AI and automation and interested in applying new tools to improve efficiency and campaign performance.
Responsibilities
  • Own paid media strategy and execution across a portfolio of B2B clients, ensuring campaigns align with client goals and KPIs.
  • Build, launch, and optimize campaigns across Google, LinkedIn, Meta, and other relevant platforms.
  • Monitor performance and make data-driven optimizations to improve efficiency and results.
  • Develop and test audience strategies, creative approaches, and landing page hypotheses to drive growth.
  • Manage budgets and pacing to align spending with performance and client expectations.
  • Build insight-driven reports and presentations that communicate results and next steps to clients.
  • Partner with internal teams across strategy, analytics, and creative to deliver integrated campaigns.
  • Ensure proper tracking and attribution, including UTM structure, conversion tracking, and platform setup.
  • Stay current on platform updates, industry trends, and new opportunities, and bring recommendations to clients and the team.
  • Experiment with AI tools and workflows to streamline recurring tasks such as reporting, quality assurance checks, and performance analysis.
  • Help develop and refine internal systems, templates, and lightweight automation to improve team efficiency.
  • Contribute to a culture of testing, learning, and continuous improvement across the paid media team.
Desired Qualifications
  • Experience with Demandbase, Reddit, Taboola, or other emerging platforms.

About the company

Terra aggregates and structures health and fitness data from multiple sources (e.g., Garmin, Fitbit, Oura) and provides a developer-focused API. It ingests data in various formats, normalizes it into a consistent data model, and exposes it through structured endpoints, along with debugging tools and comprehensive documentation, so businesses can access reliable health data for their applications. The product is designed for B2B use, selling access to its data to other companies, not individual users. Terra differentiates itself by targeting developers with strong testing and support tooling, extensive docs, and an expanding set of integrations (WearOS, Apple SDKs, iHealth, FatSecret, FreestyleLibre), while maintaining HIPAA compliance to ensure data privacy and security. Its goal is to become a trusted data backbone for health and fitness data, enabling other businesses to build health-tech applications quickly and securely.

Company Size

11-50

Company Stage

Seed

Total Funding

$2.9M

Headquarters

London, United Kingdom

Founded

2020

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Simplify's Take

What believers are saying

  • Terra's September 2026 blog shows active shipping across integrations, workouts, and referrals.
  • InsideTracker launched Terra in May 2026, proving enterprise demand for its data layer.
  • Recent partner focus spans clinical care, wellness, nutrition, insurance, and corporate health.

What critics are saying

  • Apple, Garmin, and Oura control device access; one policy change breaks Terra's product.
  • Terra's August 2026 credits program commoditizes integrations and lowers switching costs for competitors.
  • If Terra loses HIPAA trust or a major partner, its B2B health-data platform collapses.

What makes Terra unique

  • Terra's August 2026 API model standardizes wearable and medical-device data across sources.
  • Terra's September 2026 research arm publishes health-data papers, strengthening developer trust.
  • Terra's accelerator offers up to $100,000 credits, locking early startups into its stack.

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Benefits

  • Health Insurance
  • Paid Holidays
  • Paid Sick Leave
  • Remote Work Options
  • Wellness Program
  • Paid Vacation
  • Home Office Stipend
  • Hybrid Work Options
  • Professional Development Budget
  • 401(k) Retirement Plan
  • Commuter Benefits
  • Company Social Events

Growth & Insights and Company News

6 month growth

0%

1 year growth

10%

2 year growth

0%
January AI
Jul 22nd, 2025
New in January: Connect your own CGM for smarter, more personalized predictions

January, Inc. has partnered with Terra - a trusted health data platform - to make connecting your CGM simple, secure, and private.

Terra
Aug 21st, 2023
New Destinations Beyond Webhooks:

Tryterra is excited to introduce new data destinations beyond webhooks for the Terra API.

EU-Startups
May 10th, 2023
10 Promising Uk Startups You Should Be Keeping An Eye On These 2023

The UK has emerged into a prominent startup ecosystem, fueled by top-notch educational institutions, a booming labor market, and advantageous policies. In the UK, renowned universities and research organisations produce a skilled workforce and foster collaboration between academia and industry. The country’s diverse range of career opportunities attracts talent from around the world, contributing to the dynamism of the startup scene.Over the last decade, London has established itself as a global leader in the startup and venture capital space. It ranks among the top global startup hubs year after year, attracting roughly €19 billion in VC investment. The city’s vibrant ecosystem, concentration of talent and investors, and strong support network have created an environment conducive to entrepreneurial success.The UK ranks third internationally regarding VC investment and ecosystem value. The most significant sectors in 2022 were Fintech, Health, and Energy, which accounted for more than half of VC investment in the nation

Terra
Mar 28th, 2022
February updates — Terra API. Get ready for a bunch of new… | by Alex Venetidis | Feb, 2023 | Terra

Tryterra is thrilled to announce the addition of several new integrations to its platform: Nolio, Ketomojo, Trainxhale, Lezyne, CyclingAnalytics, EatThisMuch, and LiveRowing!

Medium
Jun 30th, 2021
Next Ventures invests into Terra in $2.8M

Terra, a Y Combinator -backed startup, has raised $2.8 million in seed funding from General Catalyst, Samsung Next and Next Ventures among other investors.