Full-Time

Specialist

Creative Strategy

Posted on 7/17/2024

Influential

Influential

201-500 employees

AI-driven influencer marketing platform for brands

Compensation Overview

$70k - $85k/yr

Mid

Remote in USA

Preference for candidates located on the east coast.

Category
Storyboarding
Graphic Design
Illustration
Art, Graphics & Animation
Required Skills
Marketing
PowerPoint/Keynote/Slides
Requirements
  • At least 3-5 years experience in creative strategy, marketing/advertising, or creator marketing.
  • Bachelor’s Degree or equivalent experience.
  • Extremely proficient in Google Slides and PowerPoint.
  • Strong writing skills.
  • Strong communicator with presentation skills that command attention.
  • An eye for design/aesthetics.
  • A bias for action and don’t wait to improve our team’s output.
  • Comfortable creating organization and processes where none may already exist.
  • Startup experience is strongly preferred.
Responsibilities
  • Develop creative concepts that differentiate the brand and resonate with the target audience.
  • Generate innovative and strategic ideas for campaigns across verticals that align with client objectives.
  • Determine the optimal media mix and social platform allocation for maximum impact.
  • Provide clear guidance to creative and creator teams, including Copywriters and Creator Management, to ensure that the creative execution aligns with the campaign's strategic vision.
  • Craft persuasive and compelling brand stories that connect with consumers on an emotional level.
  • Develop key messaging and positioning that effectively communicates the brand's value proposition.
  • Utilize consumer insights and market data to inform creative decisions and refine campaign strategies.
  • Create and deliver persuasive presentations to beauty brands that outline the strategic rationale behind campaign concepts and ideas.
  • Collaborate closely with internal teams including Client Solutions, Creator Management, and Strategy and Analytics to ensure creative is seamlessly translated into campaign execution.
  • Stay current on industry trends, emerging technologies, and best practices in advertising and creative strategy.

Influential connects brands with a large network of over 3.5 million content creators to enhance influencer marketing strategies. The platform uses artificial intelligence to match brands with influencers based on advanced metrics like sales lift and return on ad spend, rather than just traditional engagement metrics. This allows brands, especially large enterprises, to run more effective and measurable marketing campaigns. Influential offers services such as campaign strategy, influencer matching, and performance analytics, generating revenue through service fees and premium features. The goal is to provide brands with impactful marketing solutions that improve their overall advertising effectiveness.

Company Size

201-500

Company Stage

N/A

Total Funding

$49.4M

Headquarters

Las Vegas, Nevada

Founded

2013

Simplify Jobs

Simplify's Take

What believers are saying

  • Publicis Groupe acquisition enhances data-driven marketing with Epsilon's solutions.
  • AI tools enable scalable, cost-effective content creation for influencers.
  • Partnership with UniComm Media Group expands reach to Hispanic audiences.

What critics are saying

  • Publicis acquisition may shift company culture, affecting client relationships.
  • AI-generated content could disrupt traditional influencer marketing models.
  • Snapchat's Paid Partnership Tag may reduce reliance on Influential's platform.

What makes Influential unique

  • Influential leverages AI to match brands with over 3.5 million influencers.
  • The platform focuses on advanced metrics like sales lift and ROAS for campaigns.
  • Influential partners with IBM Watson, WME, Oracle, and is a Facebook Marketing Partner.

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Benefits

Remote Work Options

Health Insurance

Dental Insurance

Vision Insurance

401(k) Company Match

Unlimited Paid Time Off

Company News

Investing.com
Sep 19th, 2024
Publicis Groupe acquires Mars United Commerce

In other recent news, Publicis Groupe has announced its definitive agreement to acquire Influential, a leading influencer marketing company.

Business Wire
Jul 26th, 2024
Publicis Groupe to Acquire Influential, Creating World’s Leading Influencer Marketing Solution

Regulatory News: Publicis Groupe [Euronext Paris FR0000130577, CAC 40] has entered into a definitive agreement to acquire Influential, the world’s pre

Evrim Ağacı
Jul 26th, 2024
Publicis Groupe Expands Its Influence With Influential Acquisition

The collaboration aims to integrate Influential's capabilities with Publicis' existing data solutions from Epsilon, allowing clients not just to identify potential influencers but also to create successful campaigns that resonate deeply with targeted audiences.

More About Advertising
Jul 25th, 2024
Publicis bets on 'world's biggest' influencer marketing company

With a network of 3.5m creators, Influential will now team up with Epsilon, the data and marketing group which Publicis bought for £4.4bn in 2019.

MediaPost
Jul 25th, 2024
Publicis To Acquire Influential In Bid To Lead 'ID Driven' Influencer Marketing

Publicis to acquire Influential in bid to lead 'ID driven' influencer marketing.

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