Influential is seeking an experienced Specialist, Creative Strategy to lead creative ideation and oversee the production of dynamic campaigns. The ideal candidate will blend client objectives with insight-driven creativity, crafting impactful concepts that breathe life into creator campaigns. Fueled by a deep passion for influencer marketing, this position orchestrates the creative strategy from ideation to execution, working closely with creators to deliver top-tier creator marketing campaigns.

The Ideal Candidate will:

• Develop creative concepts that differentiate the brand and resonate with the target audience.
• Generate innovative and strategic ideas for campaigns across verticals that align with client objectives.
• Determine the optimal media mix and social platform allocation for maximum impact.
• Provide clear guidance to creative and creator teams, including Copywriters and Creator Management, to ensure that the creative execution aligns with the campaign’s strategic vision.
• Craft persuasive and compelling brand stories that connect with consumers on an emotional level.
• Develop key messaging and positioning that effectively communicates the brand’s value proposition.
• Utilize consumer insights and market data to inform creative decisions and refine campaign strategies.
• Create and deliver persuasive presentations to beauty brands that outline the strategic rationale behind campaign concepts and ideas.
• Collaborate closely with internal teams including Client Solutions, Creator Management, and Strategy and Analytics to ensure creative is seamlessly translated into campaign execution.
• Stay current on industry trends, emerging technologies, and best practices in advertising and creative strategy.

Being a Specialist, Creative Strategy requires:

• At least 3-5 years experience in creative strategy, marketing/advertising, or creator marketing.
• You stay up-to-date on the latest trends and innovations in the social realm.
• Comfortable navigating the nuances of developing creative ideation and strategy for a variety of brands.
• You’re an insanely strong communicator with presentation skills that command attention.
• You must have strong writing skills…because you’re going to write…a lot.
• You have an eye for design/aesthetics.
• You have a bias for action and don’t wait to improve our team’s output.
• You’re comfortable creating organization and processes where none may already exist.
• Bachelor’s Degree or equivalent experience.
• Startup experience is strongly preferred.
• Extremely proficient in Google Slides and PowerPoint.

Salary range:

$70,000 - $85,000