Full-Time

Specialist

Creative Strategy

Posted on 7/17/2024

Influential

Influential

201-500 employees

AI-driven influencer marketing platform

Data & Analytics
AI & Machine Learning

Compensation Overview

$70k - $85kAnnually

Mid

Remote in USA

Preference for candidates located on the east coast.

Category
Storyboarding
Graphic Design
Illustration
Art, Graphics & Animation
Required Skills
Marketing
PowerPoint/Keynote/Slides
Requirements
  • At least 3-5 years experience in creative strategy, marketing/advertising, or creator marketing.
  • Bachelor’s Degree or equivalent experience.
  • Extremely proficient in Google Slides and PowerPoint.
  • Strong writing skills.
  • Strong communicator with presentation skills that command attention.
  • An eye for design/aesthetics.
  • A bias for action and don’t wait to improve our team’s output.
  • Comfortable creating organization and processes where none may already exist.
  • Startup experience is strongly preferred.
Responsibilities
  • Develop creative concepts that differentiate the brand and resonate with the target audience.
  • Generate innovative and strategic ideas for campaigns across verticals that align with client objectives.
  • Determine the optimal media mix and social platform allocation for maximum impact.
  • Provide clear guidance to creative and creator teams, including Copywriters and Creator Management, to ensure that the creative execution aligns with the campaign's strategic vision.
  • Craft persuasive and compelling brand stories that connect with consumers on an emotional level.
  • Develop key messaging and positioning that effectively communicates the brand's value proposition.
  • Utilize consumer insights and market data to inform creative decisions and refine campaign strategies.
  • Create and deliver persuasive presentations to beauty brands that outline the strategic rationale behind campaign concepts and ideas.
  • Collaborate closely with internal teams including Client Solutions, Creator Management, and Strategy and Analytics to ensure creative is seamlessly translated into campaign execution.
  • Stay current on industry trends, emerging technologies, and best practices in advertising and creative strategy.

Influential connects brands with a large network of over 3.5 million content creators through its influencer marketing platform. The platform uses artificial intelligence to match brands with influencers based on advanced metrics like sales lift and return on ad spend, rather than just traditional social media engagement. This allows brands to measure the broader impact of their campaigns on brand perception and sales. Unlike many competitors, Influential focuses on providing a comprehensive suite of services, including campaign strategy, influencer matching, and performance analytics, tailored for large enterprises such as Fortune 500 companies. The goal of Influential is to enhance marketing strategies through effective influencer partnerships, making campaigns more efficient and impactful.

Company Stage

N/A

Total Funding

$48.1M

Headquarters

Las Vegas, Nevada

Founded

2013

Growth & Insights
Headcount

6 month growth

-5%

1 year growth

-4%

2 year growth

-5%
Simplify Jobs

Simplify's Take

What believers are saying

  • Publicis Groupe acquisition enhances data-driven marketing with Epsilon's solutions.
  • AI tools enable scalable, cost-effective content creation for influencers.
  • Partnership with UniComm Media Group expands reach to Hispanic audiences.

What critics are saying

  • Publicis acquisition may shift company culture, affecting client relationships.
  • AI-generated content could disrupt traditional influencer marketing models.
  • Snapchat's Paid Partnership Tag may reduce reliance on Influential's platform.

What makes Influential unique

  • Influential leverages AI to match brands with over 3.5 million influencers.
  • The platform focuses on advanced metrics like sales lift and ROAS for campaigns.
  • Influential partners with IBM Watson, WME, Oracle, and is a Facebook Marketing Partner.

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Benefits

Remote Work Options

Health Insurance

Dental Insurance

Vision Insurance

401(k) Company Match

Unlimited Paid Time Off

INACTIVE