FMCG Account Management Project Intern - TikTok Shop

Responsibilities

In particular, the e-commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated. With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. As a project intern, you will have the opportunity to engage in impactful short-term projects that provide you with a glimpse of professional real-world experience. You will gain practical skills through on-the-job learning in a fast-paced work environment and develop a deeper understanding of your career interests. Applications will be reviewed on a rolling basis - we encourage you to apply early. Successful candidates must be able to commit to at least 3 months long internship period. About the team The FMCG, Fast Moving Consumer Goods team is committed to driving the growth of our merchants by acquiring new sellers, supporting their success on the platform, and helping them thrive in the FMCG ecosystem. Through our collective efforts, we aim to deliver the best possible customer experience by ensuring great service, strong partnerships, and a compelling FMCG offering. Responsibilities: Data & BI-related Tasks (50% of Workload) - Data Acquisition & Refinement: Gather, cleanse, and analyze large-scale datasets encompassing FMCG sales performance, user behavioral patterns, and campaign metrics from the TikTok Shop platform. - BI Reporting & KPI Tracking: Design and maintain recurring data reports using BI tools to monitor critical OKRs, including GMV，traffic, sales conversion rates, customer acquisition efficiency, and campaign ROI. - Advanced Analytics: Conduct in-depth trend analysis to identify actionable insights related to FMCG product performance, consumer preferences, and marketing effectiveness, supporting data-driven strategy formulation. - Dashboard Development: Collaborate in building and optimizing real-time business dashboards to visualize key performance indicators, enabling stakeholders to make agile, informed decisions. Operational & Project Support Tasks (50% of Workload) - Ad-hoc Project Execution: Provide end-to-end support for FMCG special projects and marketing campaigns, including planning, coordination, and performance monitoring. - Merchant Incubation: Assist in the acquisition and onboarding of high-potential online merchants, driving their growth through strategic guidance and platform resource alignment. - Seller Account Management: Oversee seller lifecycle operations, including training, issue resolution, campaign updates, and operational support to ensure optimal merchant performance. - Stakeholder Communication: Liaise with sellers to understand their needs, address concerns, and align on platform best practices, fostering long-term partnerships. - Onboarding & Enablement: Guide new sellers through platform onboarding, delivering education on tools, policies, and troubleshooting support to accelerate their go-to-market readiness. - Administrative Coordination: Manage operational workflows, documentation, and cross-team communication to ensure seamless execution of daily tasks.

Qualifications

Minimum Qualifications - Currently enrolled in an undergraduate or graduate program. - Exceptional attention to detail with a commitment to data accuracy and precise formatting. - Strong motivation to learn social commerce dynamics, paired with proactive initiative and enthusiasm. - Proficiency in Microsoft Office Suite (especially Excel for data analysis) and Google Workspace tools. - Excellent verbal and written communication skills, with the ability to convey complex information clearly. Preferred Qualifications - Hands-on experience with BI visualization tools (e.g., Tableau, Power BI) is highly desirable. - Familiarity with data analysis programming languages (SQL, Python) and statistical methods. - Knowledge of data visualization best practices and dashboard design principles. - Prior exposure to e-commerce or FMCG data analysis (e.g., sales trends, consumer insights). - Demonstrated ability to thrive in a fast-paced environment, with a strong work ethic and adaptability. If you have any questions, please reach out to us at [email protected]

Job Information