Analyst – Brand and Product Marketing

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The Royal Caribbean Group’s Royal Caribbean International brand has an exciting career opportunity for a full-time Digital Asset Management, Account Executive, Production and Content reporting to the Senior Manager, Creative and Content.

This position will be based in Miami.

Position Summary:

The Digital Asset Management, Account Executive, Production and Content (also known as the Brand and Product Marketing Analyst) should be a detail-oriented self-starter who's passionate about asset management and enjoys bridging the gap between people and content. This role administers our Digital Asset Management (DAM) and Media Asset Management (MAM) libraries day-to-day, in partnership with our Sr. Asset Management Specialist, and acts as a production resource - proactively supporting teams with cataloguing, rights protection, and media organization across a variety of platforms. Given the technical nature of the assets moving through our libraries, this role also requires working knowledge of post-production workflows, including RAW media, file naming conventions, and project/media reconnecting, so assets are correctly prepared and verified before and during their life in the DAM/MAM.

Essential Duties and Responsibilities:

• Lead implementation and ongoing strategy of the DAM platform, including how the brand should best utilize the tool. 
• Assist the Sr. Asset Specialist with day-to-day MAM/DAM administration, continuously improving process and efficiency. 
• Partner with the Sr. Asset Specialist and Production Manager to coordinate across teams and departments, finding synergies to maximize use of our asset libraries. 
• Lead asset audit/housekeeping, platform organization, and user group restrictions, with support from the Sr. Asset Specialist and Production Manager. 
• Play a key role in marketing library changes, including asset migration, configuration, and terms and conditions. 
• Manage collection and metadata for video, audio, and photo assets across all departments (NA and International Marketing, Fleet Ops, Hotel Ops, Explorations, and others). 
• Perform daily media ingestion, metadata tagging, and archiving, verifying file integrity and naming compliance for RAW and edited media prior to upload. 
• Enforce metadata entry and file naming/folder structure standards across production and marketing teams. 
• Support editors and production during ingest of RAW and camera-original assets and troubleshoot offline/online reconnecting issues when media needs to be relinked for finishing or re-delivery to the DAM. 
• Flag irregularities in assets presented for DAM upload - file naming errors, missing metadata, or media that fails to reconnect to source project files. 
• Implement and enforce archive policies, including RAW and project files alongside final deliverables where applicable. 
• Work with the Production Manager to create updated visual displays in the DAM interface for new campaigns. 
• Recommend enhancements to DAM/MAM systems and communications with global offices. 
• Oversee library account approvals for external users and manage expiration/notifications for outdated assets. 
• Create and update training materials and system documentation; train production and web staff on upload, cataloguing, ingest, and file naming best practices. 
• Support the growth of DAM/MAM adoption across marketing and, eventually, other departments. 

• Performs other duties as required.

This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position. Employees will be required to perform any other job-related duties assigned by their supervisor or management.

Qualifications, Knowledge and Skills:

• 3-5 years of experience in media management. 
• Bachelor's preferred. 
• Extensive experience with MAM and DAM workflows and storage systems; experience setting up a new DAM or MAM system, working with stakeholders through that process, and/or migrating assets between systems is a strong plus. 
• Solid understanding of the post-production process, photo/video file types, cameras, resolution, and RAW vs. edited assets. 
• Working knowledge of file naming conventions, folder structure standards, and project/media reconnecting (relinking media across drive migrations, transcodes, or software updates). 
• Technical understanding of asset cataloguing programs and the technical requirements of final outputs (resolution, color, codecs, etc.) as they relate to asset and storage management. 
• Basic understanding of image/footage usage rights, and the need to protect contracted assets, the Royal brand, and manage legal risk. 
• Good editorial judgment, including the ability to distill a marketing campaign's essence into summaries for library displays and communications. 
• Library management experience/taxonomy helpful. 
• Self-motivated and detail-oriented, with strong organizational skills; able to juggle multiple projects independently or collaboratively under deadline pressure, including breaking-news situations. 
• Strong leadership capabilities, with the ability to work with a team of producers and creatives. 
• Excellent interpersonal and presentation skills, able to communicate with and present to all levels of employees, management, clients, and the general public. 
• Exceptional relationship builder, able to resolve issues efficiently and effectively. 
• Experience with cruise industry is preferred but not required.

Software Knowledge 

• DAM web tools (Intermediate to Expert knowledge)  
  • Orange Logic knowledge is a bonus 
  • Aquia understanding is a bonus 
  • MAM web tools (plus, not necessary - Basic to Intermediate knowledge) 
• Adobe Creative Cloud (Intermediate baseline across the suite, in order of importance)  
  • Photoshop 
  • Premiere Pro 
  • Media Encoder 
  • Illustrator 
  • After Effects 
  • Frame.io 
  • Lightroom 
• Microsoft Office Suite
• Misc. (bonus if familiar)  
  • DaVinci Resolve  
  • Capture One  
  • Wrike 
  • Slack 
  • Organizational tools (various types) 
  • LTO tape archival programs 
  • RAID software 
  • AWS software 
  • Screen sharing tools

We know there's a lot to consider. As you go through the application process, our recruiters will be glad to provide guidance, and more relevant details to answer any additional questions. Thank you again for your interest in Royal Caribbean Group. We'll hope to see you onboard soon!

The position is not eligible for work authorization sponsorship.

Agency and Third-Party Submissions: Please note this is a direct search by the Company, and applications through agencies and other third parties will not be accepted, nor will fees be paid for unsolicited resumes. Any unsolicited resumes will be considered the Company's property. 

It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race, color, religion, sex, age, national origin, disability, sexual orientation, sexuality, gender identity or expression, marital status, or any other characteristic protected by law. Royal Caribbean Group and each of its subsidiaries prohibit and will not tolerate discrimination or harassment.

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