Full-Time

Business Development Manager

Ecommerce

Confirmed live in the last 24 hours

AppLovin

AppLovin

501-1,000 employees

Tools for mobile app growth and monetization

Consumer Software
Gaming

Compensation Overview

$144k - $235kAnnually

+ Equity + Incentive Compensation

Mid

Palo Alto, CA, USA

Category
Business Development
Business & Strategy
Requirements
  • BA/BS degree preferred with a strong academic record.
  • At least 3 years of client-facing experience working with digital marketers (ecommerce experience preferred).
  • Understanding of the mobile ad & ecommerce ecosystems.
  • Top performer with experience in digital marketing and ad tech, particularly in the eCommerce sector; expertise with platforms like Shopify is a plus.
  • Excellent attention to detail and highly organized.
  • Balances operational, analytical, and sales skills, capable of acting both as an operator/analyst and an effective seller when necessary.
  • Ability to work independently and with a team in a fast-paced and dynamic environment.
Responsibilities
  • Proactively contact new/existing e-commerce partners and educate, propose and secure buy-in for AppLovin’s new eCommerce growth solution.
  • Strong consultative sales approach to engage with CMOs/Head of Marketing.
  • Understand what matters most to your partners and drive an action plan for growth.
  • Partner with the broader AppLovin Business Development and Sales teams in the region.
  • Attend industry events and conferences to represent AppLovin and grow your industry knowledge.

AppLovin provides tools and services for mobile app developers to help them grow their businesses. Its platform assists developers in acquiring new users, monetizing their apps through in-app advertising, and analyzing user data to enhance app performance. AppLovin's offerings cater to various stages of an app's lifecycle, including user acquisition, ad monetization, and analytics. The company generates revenue by automating ad placements within apps and charging for user acquisition services. By acquiring other businesses like Machine Zone, AppLovin strengthens its market position and expands its technology and expertise. The goal of AppLovin is to be a comprehensive solution for mobile app developers, enabling them to effectively grow and monetize their applications.

Company Stage

IPO

Total Funding

$396.9M

Headquarters

Palo Alto, California

Founded

2012

Growth & Insights
Headcount

6 month growth

0%

1 year growth

7%

2 year growth

8%
Simplify Jobs

Simplify's Take

What believers are saying

  • Significant investments from entities like Norges Bank and Alpine Woods Capital Investors indicate strong market confidence in AppLovin's growth potential.
  • The partnership with Flip to launch an ad marketplace using AXON technology could open new revenue streams and expand AppLovin's market reach.
  • The Gaming App Insights report, developed with Adjust, positions AppLovin as a thought leader in mobile gaming trends and analytics.

What critics are saying

  • The highly competitive mobile app market requires continuous innovation to maintain a competitive edge.
  • Dependence on acquisitions for growth could lead to integration challenges and potential cultural clashes.

What makes AppLovin unique

  • AppLovin's AXON technology offers advanced AI-driven advertising solutions, setting it apart from competitors in the mobile ad tech space.
  • The company's acquisition strategy, including the purchase of Machine Zone, allows it to integrate new technologies and expand its service offerings.
  • AppLovin's comprehensive suite of tools for user acquisition, ad monetization, and analytics provides a one-stop solution for mobile app developers.

Help us improve and share your feedback! Did you find this helpful?