Vice President Consumer

About Us

There’s a reason HUNTER is recognized as a PRWeek Best Place To Work and has been named PRovoke “Consumer Agency of the Year” not once, but twice: At HUNTER, we EARN IT — consumer attention, the trust and loyalty of clients, and the dedication of our staff, currently 350+ strong and counting

Overview

New York-based consumer PR agency is looking for a Vice President to join the team. A Vice President is responsible for the management of a sizeable portion of the agency’s business, including development of strategic PR plans, providing strategic counsel to clients, and management of accounts to ensure agency profitability. Vice Presidents also manage account teams to maximize each team member’s performance while driving accountability and fostering respect and collaboration.

Responsibilities

• Lead client PR programs from concept/planning through completion/evaluation
• Develop and propose strategic, creative ideas and tactical elements for client programs; demonstrate an ability to autonomously handle these responsibilities when needed
• Ensure that Senior Account Supervisors/Account Supervisors manage account teams and programs to deliver high quality results on-time and on-budget
• Anticipate issues; recognize potential fiscal challenges and take action early to remedy them
• Make recommendations for ways to meet client needs; demonstrate an expertise and understanding of the clients’ marketplace and business
• Serve as a representative of the client and agency on-site at client events
• Manage account financials: develop and manage budgets, fee estimates, out-of-pocket expenses, team hour allocations, billing, invoicing, etc.
• Regularly monitor to ensure execution is profitable for the agency while meeting client objectives; demonstrate an ability to balance these two requirements and find solutions that satisfy both
• Provide analysis to clients of program results
• Sustain accounts, minimize and limit account turnover (for reasons other than client financial/corporate or conflict resignations, etc.)
• Serve as primary client contact and build/maintain strong relationships with key client personnel
• Accommodate and anticipate client needs; make recommendations to clients
• Respond to requests for information from clients in a timely manner
• Lead client calls, meetings, and presentations to the client; participate in client brainstorms
• Use metrics and analytics to provide insights and counsel to clients pertaining to programs and proposals
• Recognize and seek opportunities to grow client accounts; utilize relationships with clients to sell in incremental opportunities
• Develop a vision for each account’s direction and work with team members to achieve goals
• Take strategic risks to push accounts to the next level, in an effort to secure incremental business opportunities
• Recognize and pursue opportunities to introduce clients to the agency’s specialized services, in an effort to secure incremental business opportunities
• Build, lead and develop engaged and successful account teams
• Help team members understand the role of PR in a program’s marketing mix.
• Manage overall team billability and drive staff utilization to ensure efficient use of all team members’ time; bring time allocation issues to the attention of agency management
• Act as an internal and external talent ambassador
• Manage the performance review process, identifying growth opportunities for all team members and constructively providing feedback on areas for improvement
• Identify issues within teams and assist in finding resolutions
• Maintain relationships with key contacts at traditional and social media outlets; leverage those relationships to obtain desired media coverage on behalf of the agency and/or clients
• Compile presentations for new business and business renewal proposals; participate in new business and/or business renewal pitches
• Participate in agency brainstorm sessions for client programs
• Lead an agency committee, as designated/asked; participate in and drive agency initiatives, visibility efforts and staff development
• Demonstrate an interest in the long-range health of the agency
• Represent the agency in professional associations; develop new professional contacts through participation in outside organizations

Ability to:

• Understand the clients’ business and relevant industry trends and use the information to develop strategic PR programs
• Manage multiple accounts and projects
• Train and mentor junior and mid-level staff
• Effectively delegate work among account teams
• Travel to client and event locations; meet with clients at their office locations/headquarters
• Demonstrate strong writing, editing, presentation and interpersonal communications skills
• Show integrity and good judgment when working with colleagues and clients
• Deal constructively with client and personnel situations

Media-savvy Vice President, Consumer to support a major retail brand at the forefront of innovation and industry transformation. This is a high-visibility, high-impact role for a communications professional who is as fluent in the traditional newsroom as they are in today’s evolving media landscape—across Substack newsletters, podcasts, and independent news creators. The ideal candidate is a media expert with a sharp editorial instinct, leading the charge on earned media strategy and storytelling across a range of topics, including employee artificial intelligence, . You’ll play a central role in crafting and amplifying narratives that resonate across platforms and audiences, driving earned media coverage and thought leadership that breaks through in both legacy outlets and next-gen channels.

Qualifications

• B.A. in Public Relations, Journalism, Communications or the like
• Eight (8) to ten (10) years of experience in a public relations agency or similar position; three (3) or more years of supervisory experience
• Proficiency in Microsoft Office (Word, Excel, PowerPoint)

Compensation

In order to comply with equal pay and salary transparency laws in various locations, the Company believes the target range of base compensation for this role is $115K- $150K. Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, and location.

At HUNTER, we work hard and play hard, and while we have all the benefits you’d expect —competitive health and dental insurance plans, a 401K company match and generous PTO — we also provide:

• a hybrid work model;
• a “work from anywhere in the US” policy (up to four weeks a year);
• a year-round staff training and development curriculum; and
• a staff-led Action Group dedicated to DEI excellence in the agency and industry (read our DEI statement here: https://hunterpr.com/dei/)

Perks? We have perks. When you work at HUNTER, you can expect Bring Your Parents (And Kids) to Work Days, regular volunteer Days of Service, mid-day Cupcakes and Cocktails mixers and epic Halloween and holiday parties.

Founded in 1989, HUNTER has grown into one of the most respected mid-size marketing communications firms in the country, creating work that matters in strategic planning, earned media relations, social and digital media, talent and influencer engagement, experiential marketing, multicultural outreach and content creation and distribution. And we do it all for esteemed companies and brands across every sector you can imagine:

• Food + Beverage
• Wine + Spirits
• Health + Wellness
• Beauty + Personal Care + Fashion
• Home + Lifestyle + Travel
• Retail + E-commerce

See us in action here: https://hunterpr.com