About Us

There’s a reason HUNTER is recognized as a PRWeek Best Place To Work and has been named PRovoke “Consumer Agency of the Year” not once, but twice: At HUNTER, we EARN IT — consumer attention, the trust and loyalty of clients, and the dedication of our staff, currently 350+ strong and counting

Overview

New York-based consumer PR agency is looking for a Vice President to join the team. A Vice President is responsible for the management of a sizeable portion of the agency’s business, including development of strategic PR plans, providing strategic counsel to clients, and management of accounts to ensure agency profitability. Vice Presidents also manage account teams to maximize each team member’s performance while driving accountability and fostering respect and collaboration.

Responsibilities

Lead client PR programs from concept/planning through completion/evaluation
Develop and propose strategic, creative ideas and tactical elements for client programs; demonstrate an ability to autonomously handle these responsibilities when needed
Ensure that Senior Account Supervisors/Account Supervisors manage account teams and programs to deliver high quality results on-time and on-budget
Anticipate issues; recognize potential fiscal challenges and take action early to remedy them
Make recommendations for ways to meet client needs; demonstrate an expertise and understanding of the clients’ marketplace and business
Serve as a representative of the client and agency on-site at client events
Manage account financials: develop and manage budgets, fee estimates, out-of-pocket expenses, team hour allocations, billing, invoicing, etc.
Regularly monitor to ensure execution is profitable for the agency while meeting client objectives; demonstrate an ability to balance these two requirements and find solutions that satisfy both
Provide analysis to clients of program results
Sustain accounts, minimize and limit account turnover (for reasons other than client financial/corporate or conflict resignations, etc.)
Serve as primary client contact and build/maintain strong relationships with key client personnel
Accommodate and anticipate client needs; make recommendations to clients
Respond to requests for information from clients in a timely manner
Lead client calls, meetings, and presentations to the client; participate in client brainstorms
Use metrics and analytics to provide insights and counsel to clients pertaining to programs and proposals
Recognize and seek opportunities to grow client accounts; utilize relationships with clients to sell in incremental opportunities
Develop a vision for each account’s direction and work with team members to achieve goals
Take strategic risks to push accounts to the next level, in an effort to secure incremental business opportunities
Recognize and pursue opportunities to introduce clients to the agency’s specialized services, in an effort to secure incremental business opportunities
Build, lead and develop engaged and successful account teams
Help team members understand the role of PR in a program’s marketing mix.
Manage overall team billability and drive staff utilization to ensure efficient use of all team members’ time; bring time allocation issues to the attention of agency management
Act as an internal and external talent ambassador
Manage the performance review process, identifying growth opportunities for all team members and constructively providing feedback on areas for improvement
Identify issues within teams and assist in finding resolutions
Maintain relationships with key contacts at traditional and social media outlets; leverage those relationships to obtain desired media coverage on behalf of the agency and/or clients
Compile presentations for new business and business renewal proposals; participate in new business and/or business renewal pitches
Participate in agency brainstorm sessions for client programs
Lead an agency committee, as designated/asked; participate in and drive agency initiatives, visibility efforts and staff development
Demonstrate an interest in the long-range health of the agency
Represent the agency in professional associations; develop new professional contacts through participation in outside organizations

Ability to:

Understand the clients’ business and relevant industry trends and use the information to develop strategic PR programs
Manage multiple accounts and projects
Train and mentor junior and mid-level staff
Effectively delegate work among account teams
Travel to client and event locations; meet with clients at their office locations/headquarters
Demonstrate strong writing, editing, presentation and interpersonal communications skills
Show integrity and good judgment when working with colleagues and clients
Deal constructively with client and personnel situations

Media-savvy Vice President, Consumer to support a major retail brand at the forefront of innovation and industry transformation. This is a high-visibility, high-impact role for a communications professional who is as fluent in the traditional newsroom as they are in today’s evolving media landscape—across Substack newsletters, podcasts, and independent news creators. The ideal candidate is a media expert with a sharp editorial instinct, leading the charge on earned media strategy and storytelling across a range of topics, including employee artificial intelligence, . You’ll play a central role in crafting and amplifying narratives that resonate across platforms and audiences, driving earned media coverage and thought leadership that breaks through in both legacy outlets and next-gen channels.

Qualifications

B.A. in Public Relations, Journalism, Communications or the like
Eight (8) to ten (10) years of experience in a public relations agency or similar position; three (3) or more years of supervisory experience
Proficiency in Microsoft Office (Word, Excel, PowerPoint)

Compensation

In order to comply with equal pay and salary transparency laws in various locations, the Company believes the target range of base compensation for this role is $115K- $150K. Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, and location.

At HUNTER, we work hard and play hard, and while we have all the benefits you’d expect —competitive health and dental insurance plans, a 401K company match and generous PTO — we also provide:

a hybrid work model;
a “work from anywhere in the US” policy (up to four weeks a year);
a year-round staff training and development curriculum; and
a staff-led Action Group dedicated to DEI excellence in the agency and industry (read our DEI statement here: https://hunterpr.com/dei/)

Perks? We have perks. When you work at HUNTER, you can expect Bring Your Parents (And Kids) to Work Days, regular volunteer Days of Service, mid-day Cupcakes and Cocktails mixers and epic Halloween and holiday parties.

Founded in 1989, HUNTER has grown into one of the most respected mid-size marketing communications firms in the country, creating work that matters in strategic planning, earned media relations, social and digital media, talent and influencer engagement, experiential marketing, multicultural outreach and content creation and distribution. And we do it all for esteemed companies and brands across every sector you can imagine:

Food + Beverage
Wine + Spirits
Health + Wellness
Beauty + Personal Care + Fashion
Home + Lifestyle + Travel
Retail + E-commerce

See us in action here: https://hunterpr.com

About the company

HUNTER is a full-service marketing and communications firm that helps brands earn consumer attention across multiple channels. It combines strategy, creative, and cross-channel execution to deliver integrated campaigns for clients like Amazon, Diageo, and 3M. The firm grew from a PR-focused boutique into a global agency through MDC Partners, expanded internationally, and now blends earned media heritage with broader marketing services. Its goal is to help brands earn attention and build impact by aligning communications with business objectives.

Company Size

1,001-5,000

Company Stage

N/A

Total Funding

N/A

Headquarters

New York City, New York

Founded

1989

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Simplify's Take

What believers are saying

HUNTER won 2026 Bulldog and Drum awards for Lysol, Mucinex, Don Julio, and Ketel One.
Inc. named HUNTER Best PR Firm for Consumer Brands in 2026, citing six straight growth years.
April 2025 launch of Bobbie and July 2026 hire Lori Ruggiero broadened creator and corporate offerings.

What critics are saying

Stagwell owns HUNTER; integration pressures and network priorities can dilute agency autonomy.
HUNTER's consumer breadth spans beauty, spirits, tech, and travel, spreading senior attention thin.
AI search tools like HUNTER: Hi5 commoditize earned-media planning, threatening margins by 2027.

What makes Hunter unique

Founded 1989 by Barbara Hunter, HUNTER still leads consumer PR under Grace Leong.
January 2025 integration with KWT Global built a nearly 400-person, four-office platform.
June 2026 promotions of Gigi García Russo and Michael Lamp expanded digital, AI, and transformation depth.

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Benefits

Health Insurance
Dental Insurance
401(k) Company Match
Hybrid Work Options
Remote Work Options
Paid Vacation
Training Programs

Growth & Insights and Company News

Headcount

6 month growth

1 year growth

2 year growth

PR Agency Review

Aug 5th, 2026

Hunter PR NYC guide for consumer Wellness Beauty.

Hunter PR NYC guide for consumer Wellness Beauty. Oma faye robert. * August, 2026 In this content. A firm that started out pitching food and nutrition stories now helps launch menopause-care platforms and beauty brands. That kind of evolution doesn't happen by accident; it happens through decades of adapting alongside the clients an agency serves. Hunter PR, now known simply as HUNTER, represents exactly that kind of evolution. What began as a niche food PR shop in 1989 has grown into a full consumer communications firm with a genuine foothold in health, wellness, and beauty. This review examines what HUNTER offers today, where its strengths lie, and which brands are most likely to benefit from working with it. What Hunter PR is. HUNTER operates as an integrated marketing communications agency headquartered in New York, with additional offices in Los Angeles, Chicago, and London. The firm serves consumer and corporate clients across a wide range of categories, including food and beverage, wine and spirits, technology, fashion and lifestyle, home, travel, health, beauty, and financial and professional services. Importantly, the agency doesn't treat wellness and beauty as an afterthought. It's built out as one of HUNTER's core practice areas, alongside retail, e-commerce, and technology, as a named specialty on the firm's own site, where HUNTER's PR wellness beauty positioning is most visible. Hunter PR Wellness Beauty: Company background and evolution. Founding under barbara Hunter (1989). Barbara Way Hunter founded Hunter Public Relations in March 1989, bringing decades of PR experience, including a long tenure as president of Dudley-Anderson-Yutzy, one of the industry's earliest agencies. She led the firm until December 2000, building its original reputation specifically around food and nutrition communications. That early specialization gave the agency a strong foundation in research-driven consumer insights, a method that still shapes HUNTER's approach today, decades after its founder's retirement. Growth, MDC partnership, and KWT Global. In August 2014, MDC Partners acquired a majority interest in Hunter PR, joining a network that included other agencies such as Allison+Partners and Sloane & Company. By that point, the firm had already grown into a well-regarded mid-size shop, having earned "Best Consumer Agency" honors at The Holmes Report's Saber Awards that same year. Since then, the agency rebranded to HUNTER and expanded well beyond its original food and beverage roots. More recently, HUNTER combined forces with KWT Global, growing the firm to more than 300 staff members across its U.S. and U.K. offices. Hunter PR Wellness Beauty: core services and the beauty focus. HUNTER's service offering spans public relations, social and digital media, experiential marketing, influencer and talent relations, multicultural outreach, and content creation and distribution. The firm also operates dedicated Hispanic and entertainment marketing divisions, giving clients specialized resources beyond traditional media relations. Within health, wellness, and beauty specifically, HUNTER's practice areas now include Health + Wellness, Beauty + Personal Care, and Home + Lifestyle, as well as Retail, E-Commerce + Tech, and Fashion. Reported clients in this space include Revlon, Ulta Beauty, and Kenvue. One notable recent project involved HUNTER's work launching Versalie, a digital platform addressing menopause and women's hormonal health, built with input from healthcare professionals and everyday consumers alike. The campaign included a partnership with actress Niecy Nash-Betts, who shared her personal experience with menopause to help spark a broader conversation on the topic. Strengths. HUNTER's biggest advantage is arguably its long operating history, combined with a genuine range of categories. Few agencies can point to 35-plus years of continuous operation while also demonstrating relevance across the food, beauty, wellness, and lifestyle categories. The firm's research-driven foundation, inherited from its original food and nutrition focus, still shows up in its approach to newer categories like wellness. Building a menopause-focused platform grounded in real input from healthcare professionals, rather than generic messaging, reflects the same research-first instinct. Scale matters too. With 300-plus staff across four office locations, the agency can support brands needing multi-market coverage, and specialized divisions such as multicultural or entertainment marketing. Industry recognition adds further credibility. HUNTER's inclusion in PR Net's 2024 top-100 agency rankings, alongside earlier Saber Award honors, suggests consistent respect from independent industry evaluators rather than agency self-promotion alone. Potential limitations. Because HUNTER PR serves such a broad range of industries, from food and beverage to technology to travel, prospective wellness and beauty clients should confirm how much of any given account team's attention stays specifically dedicated to that category. HUNTER's growth through partnerships, including its relationship with MDC Partners and its more recent combination with KWT Global, also means the agency now operates within a larger network structure rather than as a fully independent boutique. Clients preferring a smaller, single-owner agency model may want to ask how much autonomy HUNTER's day-to-day teams retain. Finally, much of the specific detail available about HUNTER's current wellness and beauty client work comes from the agency's own materials and industry trade profiles, rather than fully independent third-party case studies. Requesting direct references remains a reasonable step before committing to a partnership. Who Hunter PR is best suited for. Based on the available evidence, HUNTER likely fits brands that: * Operate within health, wellness, beauty, or personal care categories * Want an agency with genuine multi-decade experience and research-driven methodology * Need multi-market support across New York, Los Angeles, Chicago, or London * Value additional specialized services like multicultural marketing or entertainment partnerships * Are comfortable working within a larger, network-affiliated agency rather than a small independent shop Brands seeking a narrowly focused, single-category boutique, or those wanting a fully independent agency without external ownership partnerships, may want to weigh HUNTER against smaller specialist alternatives. Hunter PR Wellness Beauty final verdict. HUNTER's journey from a 1989 food-and-nutrition PR firm to a 300-plus-person integrated communications agency reflects genuine adaptability rather than mere rebranding. Its wellness and beauty practice benefits directly from that broader organizational maturity, backed by real client work like the Versalie menopause platform launch. For brands in health, wellness, and beauty specifically, Hunter PR wellness and beauty positioning offers a rare combination: decades of operating history, a research-first methodology, and enough scale to support multi-market campaigns. That combination won't suit every brand, particularly those wanting a smaller, single-focus boutique partner. For companies seeking an established, well-resourced agency with real credibility in the wellness and beauty space, HUNTER represents a genuinely verifiable option worth including in any agency search. As always, confirming current account staffing and requesting direct client references remains the best way to judge fit before signing on. Put your brand in the spotlight. Reach PR services actively solving publicity problems Explore trending topics in PR community right now. 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Provoke Media

Jul 16th, 2026

Hunter hires Lori Ruggiero to lead corporate comms.

Hunter hires Lori Ruggiero to lead corporate comms. The former 5WPR senior leader joins as managing director. NEW YORK - Hunter has hired Lori Ruggiero as managing director to lead its corporate communications practice, part of the agency's continued investment in expanding the business. At Hunter, Ruggiero will oversee the agency's corporate communications practice, working with clients on corporate reputation, executive communications, financial communications and crisis management, while helping to expand its corporate and B2B communications offering. Ruggiero joins from 5WPR, where she most recently served as managing partner and executive VP, overseeing the firm's corporate and B2B communications business. During her six-plus years at the agency, she also led its corporate and tech/B2B practices, along with its media training and crisis communications programs. Before moving into agency leadership, Ruggiero spent more than 16 years as a television news producer at NBC, CNN, Fox Business, ESPN and Al Jazeera America, earning two Peabody Awards and an Alfred I. duPont-Columbia Award. Article tags News direct to your inbox The agency playbook. The PR industry's most comprehensive listing of firms from every region and specialty.

Provoke Media

Jun 11th, 2026

Hunter names García Russo president, Lamp chief digital & transformation officer.

Hunter names García Russo president, Lamp chief digital & transformation officer. The promotions elevate two agency veterans who have helped lead Hunter's growth and digital expansion. NEW YORK - Hunter has named Gigi García Russo president and Michael Lamp chief digital & transformation officer, elevating two longtime executives to expanded leadership roles. A Hunter veteran of more than two decades, García Russo will oversee the agency's client relationships, business operations and growth efforts. She has helped guide the firm's evolution from a 30-person agency to an organization of more than 300 employees, while expanding its capabilities across earned media, influencer marketing, social media, experiential marketing, crisis communications and AI-related services. Most recently, García Russo played a key role in the launch of Bobbie, Hunter's standalone influencer and talent marketing agency, in 2025. Beyond client work, García Russo has helped lead the agency's multicultural initiatives and serves on the board of the Hispanic Public Relations Association. Lamp, who joined Hunter in 2008, has been promoted to chief digital & transformation officer after helping build the agency's digital practice from a two-person team into a department of more than 60 specialists. In his new role, he will oversee the agency's digital strategy, AI initiatives and technology-related transformation efforts. Last year, Lamp launched Hunter: Hi5, the agency's AI search optimization offering. He also serves as an advisor to the Ragan Center for AI Strategy. Both will continue to report to CEO Grace Leong. Article tags News direct to your inbox The agency playbook. The PR industry's most comprehensive listing of firms from every region and specialty.

Stagwell

Apr 23rd, 2025

A NEW INFLUENCER AND CREATOR MARKETING AGENCY

NEW YORK, April 23, 2025 /PRNewswire/ - HUNTER, a leading Stagwell (NASDAQ: STGW) marketing communications agency, today announced the launch of Bobbie, a new influencer and creator marketing solution providing end-to-end influencer marketing services at scale with a friendly human touch.

PR Newswire

Jan 29th, 2025

HUNTER AND KWT GLOBAL COME TOGETHER TO FORM INTEGRATED COMMUNICATIONS POWERHOUSE UNDER THE HUNTER BANNER

/PRNewswire/ -- Stagwell (NASDAQ: STGW), the challenger network transforming marketing, today announced that two of its award-winning public relations and...

Hunter

Vice President: Consumer

About the job