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Full-Time

Sales Development Representative

SF

Confirmed live in the last 24 hours

Persona

Persona

201-500 employees

Provides identity verification tools for businesses

Data & Analytics
Fintech
Social Impact
Cybersecurity
Financial Services
Legal

Compensation Overview

$50k - $65kAnnually

+ Equity Packages

Junior, Mid

San Francisco, CA, USA

Category
Inside Sales
Sales & Account Management
Required Skills
Sales
Communications
Salesforce
Requirements
  • 1-3 years of work experience (sales and/or technology experience is a +), with a track record of top performance
  • Drive and grit — a strong desire to compete and win, while being a highly collaborative team player
  • Openness to internalize feedback, build on prior experience, and demonstrate improvement
  • Superior verbal and written communication skills
  • Comfort working in ambiguity and adaptable
Responsibilities
  • Identify high-potential businesses, verticals, and markets, and conduct outbound prospecting activities to generate leads for Persona
  • Qualify prospects by understanding their needs, challenges, and fit with Persona’s products
  • Engage with prospects through effective communication, delivering exceptional service, and build relationships to create interest and generate sales opportunities
  • Collaborate with Account Executives to schedule meetings and hand off qualified leads for further sales engagement
  • Research and stay up-to-date with industry trends, market conditions, and competitive landscape to effectively position our offerings
  • Maintain accurate and detailed records of prospect interactions and update Salesforce
  • Continuously improve product knowledge and sales skills through ongoing training and professional development

Persona focuses on making online identity verification more user-friendly and secure. The company provides businesses with tools to confirm the identities of their users, which helps create a safer online environment. Their products include Web and iOS SDKs that allow companies to easily integrate verification processes into their platforms. These tools operate in two modes: production mode for live data and sandbox mode for testing with sample data. Persona differentiates itself from competitors by emphasizing reliability and uptime, which are critical for businesses that need real-time verification. The goal of Persona is to humanize the online verification process while ensuring that businesses can trust the identities of their users.

Company Stage

Series C

Total Funding

$217.6M

Headquarters

San Francisco, California

Founded

2018

Growth & Insights
Headcount

6 month growth

6%

1 year growth

15%

2 year growth

53%
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Simplify's Take

What believers are saying

  • Persona's innovative solutions like the Know Your Seller (KYS) tool help marketplaces comply with new regulations, potentially increasing demand for its services.
  • The launch of advanced tools like Graph for fraud detection and link analysis positions Persona as a leader in combating sophisticated online fraud.
  • Strategic partnerships and collaborations, such as with AtData and Sentilink, enhance Persona's service offerings and market reach.

What critics are saying

  • The identity verification market is highly competitive, with established players like Trulioo posing significant challenges.
  • Legal issues, such as the class action lawsuit involving DoorDash drivers, could harm Persona's reputation and client trust.

What makes Persona unique

  • Persona's focus on humanizing online identity verification sets it apart in a market often dominated by purely technical solutions.
  • The company's comprehensive suite of tools, including Web and iOS SDKs, allows seamless integration into client platforms, enhancing user experience and operational efficiency.
  • Persona's partnerships with companies like AtData and Sentilink bolster its capabilities in fraud prevention, making it a more robust solution compared to standalone identity verification services.