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Publicis Groupe

Runs advertising and digital transformation services

Global Measurement Account Director

Data SciencePosted on Nov 11
Full-timeLondon, UKNo salary listed

About the Job

Requirements

  • Substantial experience in marketing measurement, media analytics, marketing science or data-led transformation, ideally gained in an agency, CPG, retail, commerce or client environment.
  • Experience delivering complex measurement programmes across multiple markets and collaborating effectively with senior stakeholders.
  • Strong practical knowledge of KPI frameworks, learning agendas, test-and-learn approaches, marketing mix modelling, incrementality, attribution, campaign analysis and optimisation.
  • An understanding of integrated measurement spanning audiences, identity, commerce, social and influencer, creative and production activity.
  • The ability to interpret modelling outputs, question assumptions and translate analysis into clear, commercially useful action.
  • Experience leading or developing analysts or measurement specialists and coordinating cross-functional delivery.
  • Familiarity with analytics and business intelligence tools such as Power BI, Tableau, Excel, SQL, Python or R. Coding expertise can be valuable but is not essential.

Responsibilities

  • Lead the delivery of an integrated measurement roadmap, establishing clear workstreams, governance and practical approaches that teams can adopt.
  • Translate business priorities into measurement plans, key performance indicator frameworks, learning agendas, test designs and reporting requirements.
  • Shape measurement approaches across global, regional and local markets, balancing consistency with differences in data availability and business needs.
  • Lead measurement across audiences, identity, commerce, social and influencer activity, campaign effectiveness, and creative and production effectiveness.
  • Partner with marketing science and data science specialists on approaches including marketing mix modelling, incrementality, attribution, market testing and outcome modelling.
  • Turn modelling, experimentation and campaign results into clear recommendations that strengthen planning, investment and optimisation.
  • Lead and develop a small team of analysts and measurement specialists while building collaborative relationships with senior client and cross-functional stakeholders.

About the Company

Publicis Groupe

Runs advertising and digital transformation services

Publicis Groupe runs advertising, media buying and digital transformation services for companies that want to reach consumers, coordinate campaigns and improve their business systems. Its agency network includes creative and media specialists, while Publicis Sapient builds and modernizes the technology behind clients' operations. Epsilon adds customer data and marketing technology that connect brands with audiences and measure campaign results. Clients pay for consulting, campaign creation and execution, with production and media costs billed through alongside the group's service work. Founded in 1926, Publicis Groupe is headquartered in Paris, France.

Company size
10,001+
Company stage
IPO
Headquarters
Paris, France
Founded
1926

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