Marketing Operations Manager

Smadex is a performance advertising engine for mobile apps, enabling the world's leading marketers to grow across Mobile and Connected TV (CTV). Powered by AI models trained on real campaign outcomes, Smadex delivers profitable growth at scale. Headquartered in Barcelona, with teams across the Americas, EMEA, and APAC, Smadex is a business unit of Entravision (NYSE: EVC).

We are looking for a Marketing Operations Manager to own our global marketing technology ecosystem. The candidate should be highly analytical and systems-oriented, bridging the gap between marketing strategy and technical execution to build a scalable data framework that connects marketing investment directly to pipeline development and revenue.

Your tasks and responsibilities:

• MarTech Integration & Automation: Own the architecture, technical workflows, and data integrity of HubSpot and its integration with Salesforce to ensure seamless contact tracking, web enquiry capture, and automated contact-to-account matching.
• Attribution & ROI Frameworks: Implement, govern, and optimize Salesforce Campaigns and Campaign Influence. Build global reporting models and dashboards to clearly distinguish between Marketing-Originated and Marketing-Assisted pipeline.
• Global ABM Operational Support: Build and maintain the tracking infrastructure for Smadex's global Account-Based Marketing (ABM) strategy across priority account tiers (HV+, HV, and Tier 3), providing visibility into account engagement.
• Lead Lifecycle Optimization: Standardize lead capture, qualification, and routing processes globally. Partner closely with Sales Operations, IT, and regional sales leadership to monitor lead follow-up timelines, eliminate operational gaps, and maximize conversion rates.
• Team Training: Act as the internal champion for our MarTech stack, training regional marketing teams on Salesforce campaign management, tracking standards, and attribution reporting.

Skills and requirements:

• 3+ years of advanced, hands-on experience configuring Salesforce (specifically Campaigns, Campaign Influence, reporting/dashboards) and HubSpot (advanced automation workflows, lifecycle stages, and integrations).
• Proven track record in B2B Marketing Operations, ideally within AdTech, SaaS, or highly technical B2B technology environments.
• Strong proficiency with digital tracking methodologies, including website analytics, Google Analytics 4 (GA4), and UTM parameter architecture.
• Exceptional analytical and data-management skills with the ability to translate strategic commercial requirements into practical, automated technical configurations.
• Excellent verbal and written communication skills with a proven ability to collaborate across global, cross-functional teams (Sales Ops, IT, and regional marketing).