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AGCO

Global agricultural equipment manufacturer and solutions

Live Experience Manager

Brand & Creative MarketingUpdated on Nov 14
Full-timeMarktoberdorf, Germany

About the Job

Requirements

  • A completed subject-related university or university of applied sciences degree.
  • Enthusiasm for agricultural machinery and agriculture.
  • Several years of experience as a project manager or in implementing trade fairs and events in an international environment is desirable.
  • Experience planning and delivering different event formats.
  • Digital affinity and enthusiasm for AI tools.
  • Initiative, reliability, and organizational ability.
  • Motivation, creativity, and ability to improvise.
  • Confident use of Microsoft Office products.
  • Good spoken and written English; another foreign language is an advantage.

Responsibilities

  • Observe workplace-specific quality, occupational health and safety, fire safety, environmental, and energy requirements, particularly the integrated management system requirements.
  • Develop audience-appropriate live experience formats across the customer journey.
  • Lead projects and subprojects for live events, such as product launches and dealer meetings, and trade fairs, particularly in international settings.
  • Design and deliver digital and hybrid event formats, such as virtual dealer meetings.
  • Use AI tools to further develop live experience offerings.
  • Integrate activities into central and local marketing campaigns.
  • Measure the success of initiatives using relevant key performance indicators and dashboards.
  • Manage and coordinate agencies and external service providers.
  • Continuously develop guidelines in line with international Fendt standards.
  • Organize and support events at the Fendt Forum.

Desired Qualifications

  • Experience as a project manager or implementing trade fairs and events in an international environment.
  • Knowledge of another foreign language.

About the Company

AGCO

Global agricultural equipment manufacturer and solutions

AGCO designs, manufactures, and sells agricultural machinery and related services for farmers around the world. Its product lineup includes tractors, combines, hay equipment, and other farming gear, along with high-tech smart farming solutions that use sensors, data, and software to optimize field operations and yields. The company operates through a portfolio of global brands and focuses on turning its equipment into a full-service agricultural solution, combining hardware with precision agriculture capabilities. Unlike many peers that rely on a single brand or product line, AGCO grows through acquisitions and now offers a diverse set of brands under one umbrella, enabling a broad reach and a range of specialization from traditional machinery to advanced farming technology. The goal is to help farmers feed a growing world by providing reliable equipment and digital farming tools that improve productivity and efficiency.

Company size
10,001+
Company stage
IPO
Headquarters
Duluth, GA
Founded
1990

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