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PENN Entertainment

Operates casinos, racetracks, and online betting

Marketing Coordinator

Marketing Generalist & ManagementUpdated on Nov 12
Full-timeBaton Rouge, LA, USA$18 - $21 /hrIn-person

About the Job

Requirements

  • Knowledge of and ability to operate Microsoft Office programs, Adobe Acrobat, Adobe Photoshop, and InDesign.
  • Ability to initiate, follow up on, and complete special projects as assigned.
  • Ability to work effectively with others.
  • Ability to perform effectively in a fast-paced environment.
  • Strong organizational skills and the ability to perform multiple tasks.
  • Excellent verbal and written communication skills are required.
  • Must be at least 21 years of age.

Responsibilities

  • Assist the department manager and director in planning promotions and special events, including developing ideas, creating the events calendar, budgeting, strategic planning, and executing programs.
  • Coordinate advertising support for promotions and special events with multiple departments, including marketing, hotel, food and beverage, and casino departments.
  • Ensure advertising collateral and outdoor billboards comply with 800-number gambling-problem requirements.
  • Work with outside agencies and corporate partners on advertising projects across print, broadcast, outdoor, and digital media, as well as collateral.
  • Open jobs for, track, and administer advertising and collateral; assist with developing, processing, approving, and monitoring advertising copy, creative materials, proofs, and final production across print, broadcast, digital, and outdoor media and collateral.
  • Write advertising and direct-mail copy as needed for broadcast, print advertisements, direct-mail letters, digital and print listings, and related materials.
  • Verify the quality of broadcast, print, outdoor, and digital advertising and printed collateral to maintain the integrity of advertising mediums.
  • Ensure advertising and collateral are posted on time and outdated materials are promptly removed.
  • Track advertising budgets and spending by medium and keep them aligned with the established media plan.
  • Maintain knowledge of competitor advertising activities and spending in the market.
  • Assist with special events and promotions as necessary.
  • Coordinate with purchasing to deliver printed materials by requesting departments' deadlines.
  • Execute and coordinate photoshoots as needed.

Desired Qualifications

  • Photography and graphic design skills are desired.

About the Company

PENN Entertainment

Operates casinos, racetracks, and online betting

Penn Entertainment runs a nationwide network of casinos and racetracks and builds a strong online gaming and sports betting platform. It operates 42 casinos and racetracks across 19 states, alongside a digital sports betting and iGaming presence and sports media properties. Its products work by combining physical venues with online platforms so customers can bet, play casino games, or follow sports content across both in-person and digital channels, using a unified account and cross-channel experiences. Compared with competitors, the company differentiates itself with its large, diverse footprint and its omni‑channel approach that links land-based gaming, online wagering, and media partnerships into one ecosystem. The company’s goal is to lead the North American gaming industry by growing its community of players and expanding its integrated entertainment experiences across physical venues, online platforms, and media.

Company size
5,001-10,000
Company stage
IPO
Headquarters
Wyomissing, PA
Founded
1972

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