Full-Time

Audience Product Manager

NYC

Posted on 8/5/2024

Adtheorant

Adtheorant

201-500 employees

Digital advertising solutions using machine learning

Data & Analytics
Consumer Software
AI & Machine Learning

Compensation Overview

$105k - $140kAnnually

+ Bonus Potential

Senior

New York, NY, USA

Hybrid position.

Category
Product Management
Product Analytics
Product
Required Skills
Sales
Communications
Data Science
Marketing
Data Analysis
Requirements
  • At least 5 years of work experience
  • At least 2 years of experience in product management, ideally within the advertising technology space.
  • Proven track record of successfully launching and managing audience targeting products.
  • Deep understanding of programmatic advertising, data segments, and audience buying strategies.
  • Strong analytical skills with experience in user research, data analysis, and product metrics.
  • Excellent communication and collaboration skills, with the ability to effectively influence stakeholders across departments.
  • Passion for innovation and a desire to push the boundaries of audience targeting technology.
Responsibilities
  • Own the product vision for audience targeting solutions, identifying market needs, user pain points, and opportunities for innovation.
  • Conduct in-depth user research to understand advertiser challenges and translate them into actionable product requirements.
  • Collaborate with engineering, data science, partnerships and sales teams to develop and launch new audience targeting features and functionalities.
  • Work closely with marketing to create compelling messaging and go-to-market strategies for audience products.
  • Analyze product performance data and user feedback to identify areas for improvement and iterate on existing features.
  • Stay abreast of industry trends in audience targeting, data privacy regulations, and programmatic advertising.
  • Develop and maintain strong relationships with key partners in the ad tech ecosystem.

AdTheorent provides digital advertising solutions that use machine learning to enhance advertising campaign effectiveness through predictive targeting. They analyze data to identify individuals likely to take specific actions, serving a diverse range of clients across various industries. Their custom solutions include geo-intelligence for improved location targeting and a Media Activation Platform that optimizes ad placements. AdTheorent's goal is to combine technology and creativity to deliver data-driven advertising solutions tailored to client needs.

Company Stage

IPO

Total Funding

$5.1M

Headquarters

New York City, New York

Founded

2012

Simplify Jobs

Simplify's Take

What believers are saying

  • AdTheorent won 'Best Cookieless Marketing Solution' in 2024, showcasing leadership in privacy solutions.
  • Recognition as 'Best AdTech Platform' in 2024 highlights strong market positioning.
  • Cadent's acquisition proposal suggests strategic growth and expansion opportunities.

What critics are saying

  • Emerging AI-driven adtech companies could erode AdTheorent's market share.
  • Cadent's acquisition may disrupt AdTheorent's business model and client relationships.
  • Regulatory changes in data privacy laws could impact AdTheorent's strategies.

What makes Adtheorant unique

  • AdTheorent uses machine learning for predictive targeting, enhancing ad campaign effectiveness.
  • Their Barometric® solution maps user IDs across devices for accurate engagement tracking.
  • AdTheorent's privacy-forward solutions eliminate reliance on cookies for audience targeting.

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