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Full-Time

Audience Product Manager

NYC

Confirmed live in the last 24 hours

Adtheorant

Adtheorant

201-500 employees

Digital advertising solutions using machine learning

Consumer Software
AI & Machine Learning
Entertainment

Compensation Overview

$105k - $140kAnnually

+ Bonus

Senior, Expert

New York, NY, USA

Category
Product Management
Product Research
Product
Required Skills
Sales
Communications
Data Science
Marketing
Data Analysis
Requirements
  • At least 5 years of work experience
  • At least 2 years of experience in product management, ideally within the advertising technology space.
  • Proven track record of successfully launching and managing audience targeting products.
  • Deep understanding of programmatic advertising, data segments, and audience buying strategies.
  • Strong analytical skills with experience in user research, data analysis, and product metrics.
  • Excellent communication and collaboration skills, with the ability to effectively influence stakeholders across departments.
  • Passion for innovation and a desire to push the boundaries of audience targeting technology.
Responsibilities
  • Own the product vision for audience targeting solutions, identifying market needs, user pain points, and opportunities for innovation.
  • Conduct in-depth user research to understand advertiser challenges and translate them into actionable product requirements.
  • Collaborate with engineering, data science, partnerships and sales teams to develop and launch new audience targeting features and functionalities.
  • Work closely with marketing to create compelling messaging and go-to-market strategies for audience products.
  • Analyze product performance data and user feedback to identify areas for improvement and iterate on existing features.
  • Stay abreast of industry trends in audience targeting, data privacy regulations, and programmatic advertising.
  • Develop and maintain strong relationships with key partners in the ad tech ecosystem.

AdTheorent provides digital advertising solutions that use machine learning to enhance the effectiveness of advertising campaigns through predictive targeting. Their services include geo-intelligence and a Media Activation Platform that optimizes ad placements by analyzing both real-world and digital data. AdTheorent stands out from competitors by offering custom machine learning solutions tailored to the specific needs of clients across various industries. The company's goal is to combine technology and creativity to deliver data-driven advertising solutions that maximize campaign impact.

Company Stage

IPO

Total Funding

$126.7M

Headquarters

New York City, New York

Founded

2012

Growth & Insights
Headcount

6 month growth

0%

1 year growth

2%

2 year growth

-8%
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Simplify's Take

What believers are saying

  • Winning multiple prestigious awards, such as the AI Breakthrough Award and Digiday Media Award, highlights AdTheorent's industry leadership and innovation.
  • The company's consistent recognition as a top workplace suggests a positive and supportive work environment.
  • AdTheorent's advanced machine learning solutions and privacy-forward approach position it well for growth in the evolving digital advertising landscape.

What critics are saying

  • The rapidly evolving digital advertising market requires continuous innovation to stay ahead of competitors.
  • Potential integration challenges and strategic shifts could arise from the recent acquisition proposal by Cadent.

What makes Adtheorant unique

  • AdTheorent's use of machine learning for predictive targeting and geo-intelligence sets it apart from traditional digital advertising solutions.
  • Their privacy-forward approach, avoiding cookies and IDs, offers a unique selling point in an increasingly privacy-conscious market.
  • The company's Cross Environment MAP optimizes ad placements by leveraging both real-world and digital connections, a feature not commonly found in competitors.