Full-Time
Key Account Manager
Confirmed live in the last 24 hours
Cirkul
201-500 employees
Customizable hydration system with flavor cartridges
Mid, Senior
Tampa, FL, USA
- Bachelor’s degree
- 5-7 years experience in sales as an account manager with blue chip CPG and/or housewares products in a high growth environment
- Proven track record of exceeding sales targets and growing new and existing retail accounts
- Experience working with retailers in grocery, club, drug, sporting goods, and other priority channels
- Experience with trade spend management, retailer systems, and new vendor set up
- Ability to work in a fast-paced environment with many cross functional departments
- Highly detail-oriented, analytical, responsive, and able to consistently solve problems that arise in a level-headed manner
- Customer first attitude to handle all requests in a timely manner
- Deep understanding of key trends in retail and the beverage/consumer products industry
- Can do attitude with no reservations doing what it takes to get the job done
- History of managing multiple accounts in different classes of trade at the same time
- Drive strategy and execution to grow and maximize existing accounts; prioritize and win future accounts, then lead efficient customer onboarding processes.
- Build creative strategies to engage new retail partners in order to exceed sales and profit goals.
- Propose recommendations to Cirkul senior management team to gain alignment, present to retailers to get their buy-in, and quickly action ideas into reality.
- Work closely with Cirkul Retail Ops team to ensure shipments get out on time and in full; find methods to make retail order/fulfillment/invoicing processes more efficient.
- Be the champion for the retail customers internally; work with Cirkul internal teams to service the account in a profitable manner while also supporting DTC growth.
- Build strong, consultative, relationships with all retail partners by listening to, understanding and then delivering on their needs.
Cirkul offers a hydration system that allows users to customize their water with various flavors and intensity levels. The system includes a reusable water bottle and flavor cartridges, which come in over 100 different flavors. Users can adjust the flavor strength to make drinking water more enjoyable, encouraging increased water intake. Cirkul differentiates itself from competitors by focusing on a fun and customizable drinking experience, appealing to health-conscious individuals, families, and children. The company's goal is to promote better hydration habits by making water more appealing and accessible through its products.
Company Stage
Series C
Total Funding
$108.4M
Headquarters
Tampa, Florida
Founded
2016
6 month growth
↑ 14%1 year growth
↑ 37%2 year growth
↑ 196%
Simplify's Take
What believers are saying
- Cirkul's recent $70M Series C funding round and $1.07 billion valuation highlight its strong growth potential and market confidence.
- Partnership with USA Swimming as the Official Hydration Supplier enhances brand credibility and visibility in the sports community.
- Expansion into new beverage brands diversifies its product portfolio, potentially attracting a wider customer base and increasing market share.
What critics are saying
- The competitive landscape in the beverage industry is intense, requiring continuous innovation to maintain market position.
- Reliance on flavor cartridges may limit appeal to consumers who prefer traditional bottled beverages or other hydration solutions.
What makes Cirkul unique
- Cirkul's unique hydration system with customizable flavor cartridges sets it apart from traditional bottled water and flavoring options.
- The company's focus on health-conscious, family-friendly products appeals to a broad demographic, unlike competitors who may target niche markets.
- Cirkul's subscription model ensures a steady stream of recurring revenue, providing financial stability and customer retention.
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