Full-Time

Key Account Manager

Posted on 10/24/2024

Cirkul

Cirkul

201-500 employees

Customizable hydration system with flavor cartridges

Food & Agriculture
Consumer Goods

Mid, Senior

Tampa, FL, USA

Category
Strategic Account Management
Sales & Account Management
Required Skills
Sales
Data Analysis
Requirements
  • Bachelor’s degree
  • 5-7 years experience in sales as an account manager with blue chip CPG and/or housewares products in a high growth environment
  • Proven track record of exceeding sales targets and growing new and existing retail accounts
  • Experience working with retailers in grocery, club, drug, sporting goods, and other priority channels
  • Experience with trade spend management, retailer systems, and new vendor set up
  • Ability to work in a fast-paced environment with many cross functional departments
  • Highly detail-oriented, analytical, responsive, and able to consistently solve problems that arise in a level-headed manner
  • Customer first attitude to handle all requests in a timely manner
  • Deep understanding of key trends in retail and the beverage/consumer products industry
  • Can do attitude with no reservations doing what it takes to get the job done
  • History of managing multiple accounts in different classes of trade at the same time
Responsibilities
  • Drive strategy and execution to grow and maximize existing accounts; prioritize and win future accounts, then lead efficient customer onboarding processes.
  • Build creative strategies to engage new retail partners in order to exceed sales and profit goals.
  • Propose recommendations to Cirkul senior management team to gain alignment, present to retailers to get their buy-in, and quickly action ideas into reality.
  • Work closely with Cirkul Retail Ops team to ensure shipments get out on time and in full; find methods to make retail order/fulfillment/invoicing processes more efficient.
  • Be the champion for the retail customers internally; work with Cirkul internal teams to service the account in a profitable manner while also supporting DTC growth.
  • Build strong, consultative, relationships with all retail partners by listening to, understanding and then delivering on their needs.

Cirkul offers a hydration system that allows users to personalize their water with various flavors and intensity levels. The system includes a reusable bottle and flavor cartridges, making it easier and more enjoyable for people to drink water. The bottles are made from BPA-free, shatter-proof plastic and come in different sizes, while the flavor cartridges offer over 100 options to suit different tastes. Cirkul targets health-conscious individuals, families, and children, aiming to increase water consumption by making it more appealing. Unlike competitors, Cirkul focuses on customization and convenience, with a business model that includes direct sales and subscription plans for ongoing product supply. The company's goal is to encourage healthier hydration habits by providing a fun and personalized drinking experience.

Company Stage

Series C

Total Funding

$108.4M

Headquarters

Tampa, Florida

Founded

2016

Growth & Insights
Headcount

6 month growth

8%

1 year growth

34%

2 year growth

196%
Simplify Jobs

Simplify's Take

What believers are saying

  • Cirkul's partnership with USA Swimming boosts brand visibility and credibility.
  • The $70M Series C funding round supports expansion and innovation efforts.
  • Cirkul's expansion into 8 new beverage brands diversifies its product offerings.

What critics are saying

  • Increased competition from established brands threatens Cirkul's market share.
  • Consumer backlash against plastic bottles could impact sales despite being BPA-free.
  • Supply chain disruptions may lead to flavor cartridge shortages or increased costs.

What makes Cirkul unique

  • Cirkul offers a unique hydration system with customizable flavors and intensity levels.
  • The company provides BPA-free, reusable bottles in various sizes for eco-conscious consumers.
  • Cirkul's subscription model ensures a steady stream of recurring revenue from loyal customers.

Help us improve and share your feedback! Did you find this helpful?

INACTIVE