Full-Time
Key Account Manager
Posted on 10/24/2024
Cirkul
201-500 employees
Customizable hydration system with flavor cartridges
Mid, Senior
Tampa, FL, USA
- Bachelor’s degree
- 5-7 years experience in sales as an account manager with blue chip CPG and/or housewares products in a high growth environment
- Proven track record of exceeding sales targets and growing new and existing retail accounts
- Experience working with retailers in grocery, club, drug, sporting goods, and other priority channels
- Experience with trade spend management, retailer systems, and new vendor set up
- Ability to work in a fast-paced environment with many cross functional departments
- Highly detail-oriented, analytical, responsive, and able to consistently solve problems that arise in a level-headed manner
- Customer first attitude to handle all requests in a timely manner
- Deep understanding of key trends in retail and the beverage/consumer products industry
- Can do attitude with no reservations doing what it takes to get the job done
- History of managing multiple accounts in different classes of trade at the same time
- Drive strategy and execution to grow and maximize existing accounts; prioritize and win future accounts, then lead efficient customer onboarding processes.
- Build creative strategies to engage new retail partners in order to exceed sales and profit goals.
- Propose recommendations to Cirkul senior management team to gain alignment, present to retailers to get their buy-in, and quickly action ideas into reality.
- Work closely with Cirkul Retail Ops team to ensure shipments get out on time and in full; find methods to make retail order/fulfillment/invoicing processes more efficient.
- Be the champion for the retail customers internally; work with Cirkul internal teams to service the account in a profitable manner while also supporting DTC growth.
- Build strong, consultative, relationships with all retail partners by listening to, understanding and then delivering on their needs.
Cirkul offers a hydration system that allows users to personalize their water with various flavors and intensity levels. The system includes a reusable bottle and flavor cartridges, making it easier and more enjoyable for people to drink water. The bottles are made from BPA-free, shatter-proof plastic and come in different sizes, while the flavor cartridges offer over 100 options to suit different tastes. Cirkul targets health-conscious individuals, families, and children, aiming to increase water consumption by making it more appealing. Unlike competitors, Cirkul focuses on customization and convenience, with a business model that includes direct sales and subscription plans for ongoing product supply. The company's goal is to encourage healthier hydration habits by providing a fun and personalized drinking experience.
Company Stage
Series C
Total Funding
$108.4M
Headquarters
Tampa, Florida
Founded
2016
6 month growth
↑ 8%1 year growth
↑ 34%2 year growth
↑ 196%
Simplify's Take
What believers are saying
- Cirkul's partnership with USA Swimming boosts brand visibility and credibility.
- The $70M Series C funding round supports expansion and innovation efforts.
- Cirkul's expansion into 8 new beverage brands diversifies its product offerings.
What critics are saying
- Increased competition from established brands threatens Cirkul's market share.
- Consumer backlash against plastic bottles could impact sales despite being BPA-free.
- Supply chain disruptions may lead to flavor cartridge shortages or increased costs.
What makes Cirkul unique
- Cirkul offers a unique hydration system with customizable flavors and intensity levels.
- The company provides BPA-free, reusable bottles in various sizes for eco-conscious consumers.
- Cirkul's subscription model ensures a steady stream of recurring revenue from loyal customers.
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