Vice President - B2B Marketing Practice

The drive to and from work is still marketing's sweet spot. Consumers have never had more ways to consume media. Smartphones, streaming television, podcasts, social media, connected TVs and endless online content compete for attention every minute of the day. Yet one place remains remarkably consistent: the car. A recent report from the Association of National Advertisers (ANA), developed in partnership with the Radio Advertising Bureau (RAB), argues that today's connected vehicle has become one of the most valuable advertising environments available because it combines something marketers struggle to find elsewhere - attention, routine and trust. For businesses in Northern Utah and Southern Idaho, that's an important reminder that local radio continues to reach customers during some of the most influential moments of their day. The commute is one of the last places without constant distractions. Most forms of digital media compete with dozens of other messages. Consumers scroll. They skip. They switch apps. They glance at notifications. Inside the car, however, people typically stay engaged with a single audio source for much longer periods of time. According to Edison Research's Share of Ear, AM/FM radio accounts for 84% of all ad-supported listening in the car. Jacobs Media's Techsurvey 2026 found listeners continue choosing broadcast radio because it is easy, familiar, local and immediately available without subscriptions or internet connections. For advertisers, that means your message isn't fighting through an endless social media feed. Instead, it becomes part of a trusted listening experience. Local personalities still matter. One of the report's strongest conclusions is that consumers continue turning to local radio for companionship, information and entertainment. That aligns perfectly with what listeners experience every day across Cache Valley Media Group stations. Whether it's Will Feelright, JD Walker and Craig Hislop discussing local issues on KVNU, Jeff and McCall helping listeners start their morning on Q92.9, Lynn Simmons connecting with country fans on KIX 96.7, Eric Frandsen and Jason Walker breaking down local sports on 106.9 The FAN, or the many other local voices heard across its stations, these personalities have built relationships with audiences over years - not weeks. When trusted personalities talk about local businesses, listeners pay attention because those recommendations are delivered within programming they already value. The dashboard is becoming digital. Today's vehicles are doing more than simply playing audio. Many newer dashboards now display station logos, artist information and advertiser graphics while listeners hear commercials. National studies cited by the ANA and RAB found these synchronized audio and visual experiences can significantly improve brand familiarity, consideration and purchase intent. While those technologies continue expanding nationally, they illustrate a much larger trend: radio isn't standing still. Broadcast radio continues evolving alongside digital technology, giving advertisers more ways to reinforce their message while maintaining the trust and reach that have always made radio effective. Local marketing works best when channels work together. Perhaps the biggest takeaway isn't that radio competes against digital marketing. It's that the two increasingly complement each other. A potential customer might hear your commercial while driving to work, see your display ad later that afternoon, visit your website after dinner and follow your business on social media that evening. Each interaction builds familiarity. That's why successful marketing campaigns rarely depend on a single platform. At Cache Valley Media Group, businesses can combine trusted local radio with digital display advertising, streaming audio, connected TV, social media marketing, video advertising and Cache Valley Daily to create campaigns that stay in front of customers throughout the day. Attention is becoming more valuable than ever. In today's fragmented media landscape, simply reaching people isn't enough. The real challenge is earning their attention. The ANA and Radio Advertising Bureau conclude that the car remains one of the few places where consumers are consistently engaged, routines are predictable and trust remains high. Those qualities make in-car listening one of the most valuable opportunities available to advertisers. For businesses across Logan, Cache Valley and surrounding communities, that's encouraging news. Local radio continues to deliver what marketers have always wanted: a trusted environment where customers are listening. If you're looking to reach customers throughout Northern Utah and Southern Idaho with a marketing strategy that combines trusted local radio, Cache Valley Daily, streaming audio, connected TV, social media and other digital products, contact one of Cache Valley Media Group's marketing consultants. Cache Valley Media Group'll help you build a campaign that connects with consumers wherever they are - including during one of the most attentive moments of the day: the drive.

Mower earns 15 industry honors from ANA REGGIE, The Drum, Indie Awards and ANA B2 Awards. By: geoff thomas. Senior Vice President, Growth Strategy Director 06.24.2026 NEW YORK - June 18, 2026: Leading independent marketing, advertising and public relations agency Mower earned 15 awards across four major industry competitions, including the ANA REGGIE Brand Catalyst Awards, The Drum Marketing Awards, The Indie Agency News Awards and ANA B2 Awards. The recognition highlights award-winning integrated marketing, brand activation and B2B marketing campaigns developed for clients Carhartt, ICU Medical and the Arthritis Foundation, reinforcing Mower's position as one of the nation's top independent creative agencies. Leading the recognition were honors from the 2026 ANA REGGIE Brand Catalyst Awards and The Drum Awards, two programs that celebrate marketing campaigns that drive brand growth, business results and industry impact. At the global ANA REGGIE Brand Catalyst Awards, Mower's work earned three honors for Carhartt and the Arthritis Foundation. Presented by the Association of National Advertisers (ANA), the REGGIE Brand Catalyst Awards recognize ideas, strategies and activations that drive measurable brand and business growth. Awards included: Silver: Best Business-to-Business Brand Campaign - Carhartt, "The Next Responders" Bronze: Small Budget, Big Impact - Arthritis Foundation, "Green Heart Fridays" Mower also earned three honors at The Drum Awards, a global competition recognizing the world's most effective marketing campaigns, companies and people. Carhartt's "The Next Responders" campaign was recognized in multiple categories: Silver: Best Content Marketing Silver: Best Fashion Marketing Bronze: Best B2B Marketing "These honors reflect the power of smart, insight-driven ideas that create meaningful connections and make fierce friends between brands and audiences," said Doug Kamp, Mower's chief creative officer. "We're proud to be recognized alongside our clients for work that not only breaks through creatively, defying category norms, but also delivers measurable impact." The agency's momentum continued at The Indie Agency News Awards, as Mower was recognized among the top-performing independent agencies in the world. Out of hundreds of entries submitted worldwide, the agency earned eight shortlist placements and secured two coveted Top 40 Ideas honors: #10 Top 40 Idea: Carhartt, "The Next Responders" (Force for Good) #35 Top 40 Idea: Mower, "Mower Mania" (Experience Design + Activation) Furthermore, Mower's recognition extended to the ANA B2 Awards, where the agency earned seven honors across three clients and four campaigns, demonstrating the breadth of its expertise across integrated marketing, social media, events and brand-building initiatives. Gold: Business-to-Public Sector Marketing - ICU Medical, "Nursing Nirvana" Gold: Integrated Marketing - Carhartt, "The Next Responders" Gold: Multi-Year Impact - Carhartt, "More Than A Uniform" Silver: Brand Purpose - Carhartt, "The Next Responders" Bronze: Email - Carhartt, "The Next Responders" Bronze: Trade Show or Conference - Mower, "Mower Mania" Next Insight

ANA honors standout B2B campaigns, agencies at 2026 B2 Awards. The Association of National Advertisers (ANA) recently honored the top campaigns in business-to-business marketing, announcing the winners of its 2026 B2 Awards during the ANA Masters of B2B Marketing Conference in Chicago. The awards, which recognize excellence across categories including artificial intelligence, emerging technologies, demand generation and content marketing, marked their 50th anniversary this year. "The B2 Awards continue to showcase the growing influence of marketing as a strategic growth driver in B2B. What distinguished this year's winners was their ability to combine bold creativity, emerging technologies, and measurable outcomes to conquer difficult strategic and/or commercial business challenges. At a time when expectations of marketing have never been higher, these companies or brands are setting standards of excellence. Simply put, they are demonstrating the critical role B2B marketing plays in driving genuine enterprise value," Dean Aragon, Chairman of the ANA board, says in a news release. The competition's Best in Show award went to financial technology company FIS and agency partner Sid Lee USA for "Money in Harmony," a video marketing campaign highlighting the challenges businesses face without integrated fintech solutions. According to the ANA, the campaign used targeted storytelling across connected television, LinkedIn and YouTube, helping increase demand and lead-generation effectiveness by 57%. The effort also generated $26 million in attributable contract value and produced a 700% return on investment on a $6 million media buy. Among agencies, Code and Theory led all winners with 16 awards, followed by Park & Battery with 13 and Mower with seven. Unisys earned the most brand awards with seven wins, while Esquire Bank collected six awards in partnership with Park & Battery. Carhartt received five awards, and Microsoft, Roto-Rooter, T. Rowe Price and Workday each earned four. "As we celebrate the 50th anniversary of the B2 Awards, we are recognizing more than exceptional campaigns - we are celebrating five decades of innovation, creativity, and leadership that have helped shape the evolution of B2B marketing," says Dagmara Szulce, Executive VP of the ANA B2B Practice. "This year's winners demonstrate that the most effective B2B marketing is not only data-driven and performance-focused, but also deeply human, emotionally resonant, and capable of creating lasting business impact. Their work represents the very best of where our industry is today - and where it is headed next." The ANA said the awards continue to recognize campaigns that demonstrate innovation, creativity and measurable business results across the B2B marketing sector.