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Pret A Manger

Global sandwich shop serving fresh ingredients

Marketing Manager Media & Integrated Campaigns

Marketing Generalist & ManagementUpdated on Nov 15
Full-timeLondon, UKNo salary listed

About the Job

Requirements

  • At least 5 years of experience in brand, media or integrated marketing, ideally in a fast-paced B2C, consumer or retail business.
  • Strong media expertise, including strategy, planning, investment and optimisation across OOH, social, digital and emerging channels.
  • Proven integrated campaign experience from strategy and briefing through execution and evaluation.
  • Experience managing significant budgets and understanding investment levels, channel effectiveness and informed investment decisions.
  • Ability to interpret campaign results, identify performance drivers and turn insights into clear recommendations.
  • Strong agency management skills, particularly across Media, Social and PR.
  • Strong understanding of UK consumers, media and culture.
  • Strong creative judgement and ability to connect ideas to the right audience, channel and moment.
  • Experience working cross-functionally and developing others.

Responsibilities

  • Manage day-to-day media agency relationships, challenge recommendations and ensure plans meet business and campaign objectives.
  • Analyse campaign performance and connect media results to wider business and transactional outcomes; recommend optimisation and future investment.
  • Bring campaigns together across Media, Social, PR, Creative and Activation, ensuring coherent channel roles, touchpoints and customer experience.
  • Work with the in-house Creative team on briefing and development, connecting creative thinking, channel strategy and execution.
  • Work with Social and PR partners to identify opportunities and shape ideas across influencers, activations, collaborations and partnerships.
  • Identify relevant cultural moments and determine when Pret should join a conversation, create its own moment or partner with an existing one.
  • Connect cultural partnerships and moments across Media, Social, PR and other channels to create broader brand impact.
  • Lead day-to-day relationships with external Media, Social and PR partners; hold them accountable for work quality, effectiveness and delivery.
  • Challenge agency thinking, encourage innovation and align agencies around shared objectives.
  • Collaborate with Brand, Creative, CRM, E-commerce, Commercial, Operations and Finance to support business priorities and coordinate paid and owned activity.
  • Manage and develop one direct report, setting expectations for delivery, collaboration and accountability.

Desired Qualifications

  • Experience in a fast-paced B2C, consumer or retail business.

About the Company

Pret A Manger

Global sandwich shop serving fresh ingredients

Pret A Manger runs fast-casual sandwich shops that offer fresh, natural ingredients and prepared meals for quick, grab-and-go consumption. Customers order at a counter and pick up ready-to-eat sandwiches, salads, and hot drinks, with a focus on quality and minimal additives. The company differentiates itself through its commitment to fresh ingredients, consistent brand experience, strategic high-traffic locations, and a track record of growth via partnerships and acquisitions that supported international expansion (including a stake from McDonald’s in 2001 and a later purchase by JAB Holdings in 2018). Its goal is to provide convenient, high-quality food while staying true to its founding principles and continuing to grow globally.

Company size
5,001-10,000
Company stage
Acquired
Total funding
Not listed
Headquarters
London, United Kingdom
Founded
1986

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