Vice President @ Beyond Meat

INACTIVE

Full-Time

Vice President

US Retail Sales

Posted on 4/10/2024

Beyond Meat

501-1,000 employees

Produces plant-based meat alternatives

Consumer Goods

Expert

Remote in USA

Required Skills

Sales

Communications

Management

Marketing

Business Strategy

Data Analysis

Requirements

BA/BS required in related field
15+ years of CPG sales and strategy experience in Key Account Sales, Trade Marketing and Broker Management
Marketing / Trade Marketing experience within the food industry is a plus
P&L management experience is a plus
Strong communication skills, highly organized, and manages timelines and objectives effectively
Strategic thinker and passionate for achieving long-term success via hands on, solutions oriented approach
Self-motivated, self-directed, flexible and able to work under pressure in a fast paced environment
Strong sales, negotiation, and strategic skills with experience in annual business planning
Strong analytical background and ability to analyze complex trends and data (syndicated data analysis (IRI & Spins) and budget management)
Experience in supporting and facilitating cross-departmental interdependencies, across sales and marketing
Post-promotion analysis
Leadership and strategic influencing skills towards multifunctional stakeholders
Demonstrated team development and leadership
Experience selling to key accounts within the geography
Strong PC skills including MS Office and Google Suite
Retail Link, Partners Online, and Blue Planner, Tableau experience preferred

Responsibilities

Manage top-level broker relationships for the entire retail product portfolio
Establish and measure top-level broker objectives for volume, trade spending, share, distribution, new items, deductions, etc.
Manage broker partner sales execution and scorecard their performance against store level MAPS objectives and priorities
Motivate, coach and lead the sales team and maintain sales operations
Outline and manage sales budget to plan
Set quarterly and annual sales goals
Monitor the market and competitor products and activities
Provide detailed sales forecasting
Review customer activity, anticipate consumer needs and improve the Voice of the Customer satisfaction index
Develop annual customer business plans in partnership with Trade Marketing. Align Beyond Meat’s brand strategies with customer business strategy to maximize growth and profitability
Direct and monitor all aspects of trade promotion to ensure maximum impact
Responsible for meeting business objectives and revenue targets across key accounts in the Conventional, Club and Natural Channels
Responsible for all sales activities including trade promotions, merchandising tactics, increased dollar market share and growth of the business
Develop leading market position by driving strategic growth objectives and agenda through developing and nurturing strong business relationships with your customers
Lead & execute annual planning trade marketing budget and negotiations
Manage and ensure forecast accuracy for current and new products
Foster and maintain strategic customer relationships to identify opportunities and promote business growth, through a shared understanding of success criteria to achieve current and future company goals
Selling with Insights – Ability to identify, acquire and communicate insights, both specific customer and marketplace, which can serve as the basis for selling strategy including initiatives and solutions. Leverage value added to Beyond Meat’s advantage
Drive market development and lead implementation of category management initiatives while maintaining leadership in the plant-based category
Champion in-store excellence for Beyond Meat thru Beyond Meat Retail Sales & Marketing team for maximum impact in retail stores
Lead and monitor consistently great execution through ensuring the right metrics framework in place
Accountable for developing talent through on-going performance feedback and career management coaching
Conduct quarterly and yearly performance reviews of direct reports
Mentor and develop team members, create succession plan, and identify/recruit key talent

COMPANY DESCRIPTION

At Beyond Meat, we started with simple questions. Why do you need an animal to create meat? Why can’t you build meat directly from plants? Thus, we make plant-based meats that allow families to eat more, not less, of the traditional dishes they love while feeling great about the health, sustainability, and animal welfare benefits of plant protein. Our goal is to bring exciting change to the plate—and Beyond.

Beyond Meat is seeking a dynamic Vice President, US Retail Sales to maintain, grow and further develop our growing US Retail business as part of the Retail Sales team. The VP will be responsible for managing the sales of Beyond products across all retailer channels in the US. This will include management and development of existing key accounts as well as the expansion into new and emerging retailers while accelerating profitable revenue growth via strategic and promotional programs for both Beyond Meat and our retail customers. We are looking for an outstanding professional with experience executing innovative and differentiated strategies to increase sales and reach more consumers with strategic product offerings and increased trial thru promotions both in store and online.

The role requires the ability to grow & manage broker relationships and optimize broker performance to accomplish objectives and to motivate, lead and develop a strong sales team from a regional perspective. This includes strategically developing planning, tracking, and measuring execution for retail business objectives and KPIs for headquarter broker performance. The right person possesses a high-level understanding of the Conventional Grocery, Natural Grocery, and Club Channel in the CPG industry, preferably fresh and frozen grocery. The ideal candidate will have both a sales and marketing mindset with a particular focus on growing emerging categories and brands within large retailers. This VP will manage a team of senior sales executives who are responsible for the management and development of individual retail accounts.

TASKS, DUTIES, & GENERAL RESPONSIBILITIES

Manage top-level broker relationships for the entire retail product portfolio
Establish and measure top-level broker objectives for volume, trade spending, share, distribution, new items, deductions, etc.
Manage broker partner sales execution and scorecard their performance against store level MAPS objectives and priorities
Motivate, coach and lead the sales team and maintain sales operations
Outline and manage sales budget to plan
Set quarterly and annual sales goals
Monitor the market and competitor products and activities
Provide detailed sales forecasting
Review customer activity, anticipate consumer needs and improve the Voice of the Customer satisfaction index
Develop annual customer business plans in partnership with Trade Marketing. Align Beyond Meat’s brand strategies with customer business strategy to maximize growth and profitability
Direct and monitor all aspects of trade promotion to ensure maximum impact
Responsible for meeting business objectives and revenue targets across key accounts in the Conventional, Club and Natural Channels
Responsible for all sales activities including trade promotions, merchandising tactics, increased dollar market share and growth of the business Develop leading market position by driving strategic growth objectives and agenda through developing and nurturing strong business relationships with your customers
Lead & execute annual planning trade marketing budget and negotiations Manage and ensure forecast accuracy for current and new products
Foster and maintain strategic customer relationships to identify opportunities and promote business growth, through a shared understanding of success criteria to achieve current and future company goals
Selling with Insights – Ability to identify, acquire and communicate insights, both specific customer and marketplace, which can serve as the basis for selling strategy including initiatives and solutions. Leverage value added to Beyond Meat’s advantage
Drive market development and lead implementation of category management initiatives while maintaining leadership in the plant-based category
Champion in-store excellence for Beyond Meat thru Beyond Meat Retail Sales & Marketing team for maximum impact in retail stores
Lead and monitor consistently great execution through ensuring the right metrics framework in place

Supervisory Duties

Accountable for developing talent through on-going performance feedback and career management coaching
Conduct quarterly and yearly performance reviews of direct reports
Mentor and develop team members, create succession plan, and identify/recruit key talent
Set annual and quarterly department level KPIs

QUALIFICATIONS: Education, Technical Skills, and/or Previous Experience

BA/BS required in related field
15+ years of CPG sales and strategy experience in Key Account Sales, Trade Marketing and Broker Management
Proven track record of delivery of business results within key national accounts across all channels
Marketing / Trade Marketing experience within the food industry is a plus
P&L management experience is a plus
Strong communication skills, highly organized, and manages timelines and objectives effectively
Strategic thinker and passionate for achieving long-term success via hands on, solutions oriented approach
Self-motivated, self-directed, flexible and able to work under pressure in a fast paced environment
Strong sales, negotiation, and strategic skills with experience in annual business planning
Strong analytical background and ability to analyze complex trends and data (syndicated data analysis (IRI & Spins) and budget management)
Experience in supporting and facilitating cross-departmental interdependencies, across sales and marketing
Post-promotion analysis
Leadership and strategic influencing skills towards multifunctional stakeholders
Demonstrated team development and leadership
Experience selling to key accounts within the geography
Strong PC skills including MS Office and Google Suite
Retail Link, Partners Online, and Blue Planner, Tableau experience preferred

WORK ENVIRONMENT

Open to a Remote arrangement for the right caliber and experienced candidate
Prefer In-office five days a week at our El Segundo, CA HQ, when not traveling
Ability to travel 40 –50%

Beyond Meat is an equal employment opportunity employer. Candidates are considered for employment without regard to race, creed, color, national origin, age, sex, religion, ancestry, veteran status, marital status, gender identify, sexual orientation, national origin, liability for military service, or any other characteristic protected by applicable federal, state, or local law. If you are interested in learning the status of your application, please note you will be contacted directly by the appropriate human resources contact person if you are selected for further consideration. Beyond Meat reserves the right to defer or close a vacancy at any time.

For all U.S. based roles: Applicants must be authorized to work for a U.S. employer. This role is not eligible for Visa Sponsorship at this time.

Beyond Meat

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Website

View Company Profile

The company specializes in plant-based meat products, including burgers, crumbles, and sausages made with simple, clean ingredients. Their products utilize plant-based protein formulations and sustainable ingredient sourcing to shift from animal to plant-based meat, aiming to positively impact human health, climate change, natural resource constraints, and animal welfare.

Company Stage

Series H

Total Funding

$157.1M

Headquarters

El Segundo, California

Founded

2009

Growth & Insights

Headcount

6 month growth

↑ 1%

1 year growth

↑ 3%

2 year growth

↓ -8%

INACTIVE