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Procter & Gamble

Makes household and personal care products

Brand Manager

Brand & Creative MarketingConfirmed live in the last 24 hours
Full-timeHo Chi Minh City, VietnamNo salary listedIn-person

About the Job

Requirements

  • At least 3 years of experience in the fast-moving consumer goods industry; experience with well-established firms is preferred.
  • Proficiency in English and Vietnamese.
  • Strong data and budget planning skills.
  • Strong brand-building fundamentals.
  • Ability to collaborate effectively with cross-functional teams.

Responsibilities

  • Develop and execute the marketing plan by defining objectives and strategies to achieve business goals.
  • Manage brand presence by ensuring consistent brand messaging and a premium brand experience across all e-commerce platforms.
  • Lead the planning, execution, and analysis of digital marketing campaigns, collaborating with the performance media specialist to optimize performance and maximize return on investment.
  • Work with selling, media, and finance teams to ensure alignment.
  • Deliver scorecard business targets in line with Business Unit goals.
  • Deliver category growth and market penetration, and gain new users through product innovation design.
  • Design and deploy marketing toolkits for the brand.

Desired Qualifications

  • Experience in the fast-moving consumer goods industry with well-established firms is preferred.

About the Company

Procter & Gamble

Makes household and personal care products

Procter & Gamble makes household and personal care products that consumers use for cleaning, grooming, hygiene, and everyday health. Its portfolio includes Tide laundry detergent, Pampers diapers, Gillette razors, and Crest toothpaste, with brands tailored to different needs and markets. The company develops and manufactures these branded goods, then earns revenue by selling them through retailers, distributors, online stores, and direct consumer channels. Its businesses span beauty and hair care, shaving, oral and personal health, fabric and home care, and baby and family care. Founded in 1837, Procter & Gamble is headquartered in Cincinnati, Ohio.

Company size
10,001+
Company stage
IPO
Headquarters
Cincinnati, OH
Founded
1837

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