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Full-Time

Director – Product Marketing

Design

Confirmed live in the last 24 hours

Figma

Figma

1,001-5,000 employees

Web-based platform for collaborative design

Consulting
Enterprise Software

Compensation Overview

$240k - $348kAnnually

+ Equity + Sales Incentive Pay

Expert

San Francisco, CA, USA + 2 more

Category
General Marketing
Growth & Marketing
Required Skills
Sales
Marketing
Requirements
  • 10+ years in product marketing or a related role in the Saas industry
  • 4+ years hiring, coaching, and managing direct report(s)
  • Demonstrated ability to learn new products and industries—unafraid to dive into the nitty gritty technical details
  • Direct experience writing messaging, positioning and author on-brand end-user content
  • A data-driven approach to your work and the ability to champion the customer and experience in shaping customer insights and research
  • Demonstrated track record of being able to lead partners at all levels, from individual contributors to senior executives. Must have experience driving executive-level conversations.
Responsibilities
  • Lead go-to-market strategy and planning for our core design product
  • Be a strategic partner to the Product team and contribute to the future of Figma with your expertise in our market, competitors, and customers
  • Craft differentiated messaging and positioning informed by user research and insights
  • Roll up your sleeves and help lead new product launches and campaigns when needed
  • Enable our customer-facing teams to help improve sales efficiency through impactful enablement programs
  • Partner with the broader marketing team to execute campaigns that drive new signups, expansion, and/or product adoption
  • Build and coach a small team of product marketers; lead with a passion for learning and development
  • Help us build PMM team culture and processes—be it better ways to measure success, communicate as a team, share learnings, plan cross-functionally, and more

Figma provides a web-based platform designed for collaborative interface design, allowing multiple users to work on the same project in real-time from different locations. This platform is particularly useful for UI (User Interface) and UX (User Experience) designers, as well as graphic designers, enabling them to prototype, wireframe, and brainstorm effectively. Figma serves a diverse clientele, ranging from freelance designers to large corporations, and is especially favored by tech companies and creative agencies. The company operates on a subscription-based model, offering a freemium option with basic features for free and advanced functionalities through paid plans. Additionally, Figma generates revenue from enterprise solutions that offer enhanced security and support for larger organizations. By continuously improving its features and integrating with other design tools, Figma aims to be a central hub for design activities and to retain its customer base.

Company Stage

N/A

Total Funding

$749.1M

Headquarters

San Francisco, California

Founded

2012

Growth & Insights
Headcount

6 month growth

-4%

1 year growth

59%

2 year growth

423%
Simplify Jobs

Simplify's Take

What believers are saying

  • Figma's valuation at $12.5 billion and significant funding from top investors indicate strong financial health and growth potential.
  • The launch of AI-driven tools like Figma AI positions the company as a leader in innovative design technology.
  • Strategic investments in companies like LottieFiles demonstrate Figma's commitment to expanding its ecosystem and influence in the design industry.

What critics are saying

  • The competitive landscape, especially with giants like Adobe, poses a constant threat to Figma's market share.
  • Regulatory issues, as seen with the called-off Adobe acquisition, could impact future strategic moves and partnerships.

What makes Figma unique

  • Figma's web-based platform enables real-time collaboration, setting it apart from traditional design tools that lack seamless multi-user functionality.
  • The introduction of AI-powered features like Figma AI enhances productivity and creativity, giving it a competitive edge over other design tools.
  • Figma's freemium and tiered subscription model caters to a wide range of users, from freelancers to large enterprises, ensuring broad market appeal.

Benefits

Competitive salary & equity

Retirement with company contribution

Mental health and wellness benefits

Company recharge days

Work from home stipend

Health, Dental, & Vision

Parental leave & fertility support

Generous PTO

Learning & development stipend

Cell phone reimbursement