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Sincere

Platform for family milestones, celebrations, memories

Executive Assistant

Full-TimePosted on 10/27/2026
$50k - $65k+ Annual bonus potential
Entry
Framingham, MA, USA
HybridRequires 3–4 days per week in person at the Framingham office; occasional flexibility.
Administrative & Executive AssistanceExecutive Support

About the job

Requirements
  • Take initiative and demonstrate a strong work ethic through school, internships, part-time jobs, volunteering, or extracurricular activities.
  • Stay organized and use a system to track tasks.
  • Pay attention to details and double-check work.
  • Communicate clearly, listen closely, take notes, and ask for clarification when needed.
  • Be proactive in addressing tasks and needs.
  • Be resourceful, curious, comfortable learning, and able to recognize when to ask for support.
  • Be comfortable with everyday technology and eager to learn new tools and systems.
  • Accept feedback and adjust when plans or priorities change.
  • Use good judgment and discretion when handling personal and company information.
  • Have reliable transportation and flexibility to run local errands.
  • Be comfortable with overlap between personal and professional responsibilities, including occasional interactions with children and pets.
Responsibilities
  • Support the Senior Executive Assistant with day-to-day administrative, business, and personal responsibilities for the Executive Team.
  • Assist with planning and setup for team meetings and travel summits.
  • Support the team with holiday celebrations and activities throughout the year.
  • Help keep the workplace welcoming, organized, and stocked with office supplies, pantry essentials, and team merchandise.
  • Resolve basic office technology issues and coordinate with vendors when additional support is needed.
  • Support Finance, Accounting, and Operations departments as needed.
  • Learn to anticipate needs, track details, and follow tasks through to completion.
  • Research and book executive and family travel, including flights, accommodations, transportation, and itineraries.
  • Handle household tasks and errands, including shopping, returns, donations, appointments, and coordinating deliveries and installations.
  • Research service providers, schedule appointments, and follow up with vendors.

About the company

Sincere provides a family-focused digital platform that helps individuals plan, celebrate, and preserve memories of life milestones. It offers tools to coordinate events and share moments in a centralized space, making it easier for families to stay connected during celebrations and important occasions. The product works by delivering online planning capabilities and memory-sharing features through a user-friendly interface, with options for premium features and guided services that enhance experiences. What sets Sincere apart is its dedicated emphasis on family bonds and meaningful moments, combining event planning and memory preservation in one platform rather than focusing on generic party planning alone. The company's goal is to strengthen family connections by making it simple to create, celebrate, and remember important moments together.

Company Size

51-200

Company Stage

Debt Financing

Total Funding

$8M

Headquarters

Framingham, Massachusetts

Founded

2006

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Simplify Jobs

Simplify's Take

What believers are saying

  • Lovebird and Disney collaborated on digital wedding communication in March 2026.
  • Sincere Foundation awarded $250,000 in January 2026, signaling cash generation and brand resilience.
  • The company keeps launching premium features, supporting subscriptions and higher lifetime value.

What critics are saying

  • SG Credit Partners added $8 million debt; refinancing pressure hits before 2027 maturities.
  • Consumer wedding software faces fierce competition from Zola, The Knot, and Paperless Post.
  • If Lovebird fails to scale, Sincere stays dependent on shrinking legacy engagement apps.

What makes Sincere unique

  • Sincere bundles Punchbowl, Timehop, Memento, and Lovebird under one consumer brand family.
  • Lovebird launched January 27, 2026, targeting wedding communication with premium guest-management tools.
  • Sincere Foundation reached $1 million in grants on January 27, 2026, strengthening community trust.

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Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Performance Bonus
  • Wellness Program
  • Paid Vacation
  • Paid Holidays
  • Parental Leave
  • Childcare Support
  • Flexible Work Hours
  • Hybrid Work Options
  • Company Social Events

Growth & Insights and Company News

6 month growth

3%

1 year growth

3%

2 year growth

3%
MetroWest YMCA
Sep 2nd, 2026
Sincere Foundation helps nourish our community.

Sincere Foundation helps nourish its community. September 2, 2026 The MetroWest YMCA is proud to welcome Sincere Foundation as the sponsor of The Nourishing Nook, its food choice pantry providing nutritious food and essential groceries to local individuals and families. Through this partnership, Sincere Foundation will help ensure that members of its community have access to the food they need. When families have their basic needs met, they have greater opportunity to thrive. Framingham-based technology company Sincere Corporation created Sincere Foundation in 2023. The Foundation is made possible by the support of the Company and its family of brands: Punchbowl(R), Lovebird(R), Timehop(R), and Memento(R). Since its inception, the Foundation has given over $1.2 million to Massachusetts nonprofits. "At Sincere Foundation, we believe everyone deserves the opportunity to celebrate, recognize milestones, and honor memories," said Rebecca Reiner, Executive Director, Sincere Foundation. "That's only possible when people have their basic needs met. Sincere Foundation is proud to support the MetroWest YMCA and their work to provide nutritious food to families who need support right here in our local community." "We are grateful for the support and involvement of Sincere Foundation," said Rick MacPherson, President & CEO of the MetroWest YMCA. "Together, we are working to combat food insecurity while providing critical services for children and families throughout MetroWest. Our partnership with Sincere helps ensure we can be there for local families when they need us most." As the sponsor of The Nourishing Nook, Sincere Foundation is helping build a strong foundation for this growing resource and demonstrating what's possible when local businesses and organizations invest in the well-being of their community. MetroWest YMCA is grateful for this new partnership and look forward to working with the Sincere team to strengthen its community and build belonging.

Business Wire
Oct 24th, 2024
SG Credit Partners Invests in Sincere Corporation to Support Expansion Into the Wedding Market

Sincere (www.sincere.com), the parent company behind Punchbowl®, Timehop®, and Memento®, today announced an $8,000,000 senior debt investment from SG

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Oct 23rd, 2024
SG Credit Partners Invests in Sincere Corporation

SG Credit Partners invests in Sincere Corporation.

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Sep 7th, 2023
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