Pardot Specialist
About the job
- At least 3 years of Salesforce experience.
- At least 3 years of Salesforce Pardot experience.
- Solid knowledge of HTML and CSS coding for email.
- A BA or BS degree is required.
- Ability to work independently and as part of a cross-functional team.
- Demonstrated written, verbal, and interpersonal communication skills.
- Ability to adapt in a fast-paced environment where strategies or campaigns can shift with business needs.
- Strong analytical skills and ability to give direction, solve problems, take on new challenges, and maintain attention to detail.
- Ability to manage simultaneous campaigns while maintaining organization, accuracy, and attention to detail.
- Hands-on experience building B2B marketing programs using Pardot to drive qualified leads into the sales funnel.
- Familiarity with Pardot lead qualification processes, including grading and scoring.
- Knowledge of account-based marketing.
- Knowledge of configuring and managing Salesforce and Pardot connectors.
- Knowledge of best practices for administering the Pardot ecosystem.
- Oversee and execute complex automated marketing programs in Pardot, collaborating with the Programs Management Team and Product Managers to maximize program effectiveness.
- Administer marketing automation, including creating, scheduling, and reporting on emails, forms, landing pages, and campaigns; creating and segmenting lists; building nurture programs; supporting and troubleshooting CRM integrations and marketing technology connectors; and managing users and assets.
- Create user personas and segmentation rules to develop content strategies and customer journeys.
- Optimize the lead-scoring model and manage processes to improve lead quality and volume.
- Build campaign workflows for drip campaigns, including targeting and timing logic, conditional scenarios, behavior-based workflows, calls to action, sender logic, and automated tasks.
- Use progressive profiling to improve conversions.
- Troubleshoot reported errors to ensure campaigns run as designed, opt-outs are processed successfully, and correct variable fields are used for personalization.
- Own and maintain marketing-specific dashboards in business intelligence and/or CRM software.
- Establish, document, and maintain scalable best-practice processes for campaign and lead management.
- Provide stakeholders with insights into campaign performance, demand-generation metrics, and key performance indicators using Pardot, Salesforce, and/or other business intelligence platforms.
- Collaborate with the Salesforce Administrator on data deduplication and cleanup procedures, including data migrations and bulk data uploads.
- Work alongside the Senior Digital Marketing Leader as a subject matter expert and administrator of the B2B marketing automation platform.
- Pardot certification.
- Experience managing paid media platforms focused on lead generation.
About the company
Fortis Life Sciences is a technology-driven financial services company that helps people make better financial decisions. Its flagship offering is a personalized financial planning tool that creates tailored plans for budgeting, saving, investing, and other financial needs, using data-driven insights to generate customized recommendations. Beyond planning, the company provides financial literacy education and a range of investment products, including mutual funds and ETFs, to broaden access to investment opportunities. The business differentiates itself by focusing on accessibility, transparency, and affordability, delivering an integrated suite that combines planning tools, educational resources, and investment options in one place. Fortis Life Sciences aims to empower individuals to manage their money more effectively and reach their financial goals by making financial services easier to understand and use.
Company Size
201-500
Company Stage
N/A
Total Funding
N/A
Headquarters
Boston, Massachusetts
Founded
2020
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Simplify's Take
What believers are saying
- May 12, 2026 Deliver Biosciences win validates AbNano for translational drug-delivery programs.
- May 28, 2026 NK-cell library targets CAR-NK and complex receptor discovery demand.
- 26 active locations and multiple manufacturing sites expand cross-sell into diagnostics and biologics.
What critics are saying
- Fortis still lacks disclosed funding and profitability, limiting acquisition and expansion flexibility.
- Heavy integration across six brands risks duplicate systems, slower launches, and margin dilution.
- Bigger reagent rivals can undercut AbNano and diagnostics; weak differentiation kills standalone demand.
What makes Fortis Life Sciences unique
- Fortis combines Abcore, Bethyl, IPOC, nanoComposix, and Vector Biolabs into one platform.
- May 28, 2026 AbNano Anti-NK library adds differentiated single-domain discovery capabilities.
- Three ISO 13485 GMP sites support diagnostics, antibodies, and viral-vector commercialization.
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Benefits
- Health Insurance
- Dental Insurance
- Disability Insurance
- Life Insurance
- 401(k) Retirement Plan