Vice President Performance Media - Investment

Agency:

Critical Mass

Job Function:

Media

Job Subfunction:

Media Operations

Job Description:

Critical Mass is hiring a Vice President (VP), Performance Media, Investment to join our growing team.  As the VP, Performance Media, Investment, you are responsible for the leadership, management, and evolution of omnichannel media strategy. This includes but is not limited to financial category experience; integrated media planning; online and offline media investment; mobile marketing; search marketing; online advertising production; and both brand and performance marketing—all designed to maximize client business and marketing objectives. Your role is primarily focused on strategic oversight, omnichannel integration, and senior-level relationship building, with targeted tactical input as needed to the client aligned.  
 
You will:  
Lead and mentor a distributed Media team across Canada and the US 

Drive the integration of omnichannel media strategies across digital, social, search, programmatic, offline, and emerging channels 

Partner closely with Finance to onboard and optimize a new media billing platform 

Collaborate with Strategy, Creative, Marketing Science, and Client Services leadership to ensure cohesive, integrated media solutions 

Oversee end-to-end media campaign setup and execution, partnering with internal teams and clients to ensure all deliverables are aligned 

Support Marketing and Media Managers in the creation of reporting frameworks, management of insights, and development of client presentations 

Ensure accurate data delivery and oversee initial analyses for all media campaigns 

Provide senior-level insight into campaign performance, optimization opportunities, and investment recommendations 

Research and develop materials for integrated media plans, RFP responses, and new business presentations 

Evaluate, build, and maintain relationships across the publishing, ad tech, and emerging media ecosystem 

Stay informed on the latest trends in omnichannel media, digital innovation, and marketing technology, sharing guidance with internal teams 

Develop thought leadership and “Point of View” (POV) documents on new trends, platforms, or strategic opportunities 

Participate in new business pitches and present media strategies to prospective clients 
 

You have:  
10+ years of full omnichannel media experience, with a strong foundation in media investment strategy across digital and offline channels 

Must-have: financial category media experience, including complex customer journeys and performance accountability 

Must-have: Direct programmatic expertise, including platform strategy, optimization, and measurement 

Must-have: Investment media experience, with a proven ability to manage budgets, optimize spend, and drive ROI 

Strong understanding of omnichannel media investment, including OOH, video, YouTube, and cross-channel attribution 

Proven ability to lead, inspire, and grow high-performing media teams 

Experience with eMarketer, Nielsen, comScore, and other industry research tools 

Familiarity with Google advertising products, including YouTube and Google Ads 

Deep understanding of the digital ecosystem and how channels work together to drive business outcomes 

Thorough knowledge of trafficking and ad-serving technologies across display, video, mobile, OOH, and emerging channels 

Passion for integrated media, innovation, and continuous improvement 

Flexibility and adaptability in a fast-paced environment 

Nice-to-have: Software or technology category experience, particularly in financial services or SaaS marketing environments 


New York: $210,000-$250,000

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

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