Brand Specialist - Terram, Geca-Tapes

Overview

Magnera's purpose is to better the world with new possibilities made real. For more than 160 years, the originating companies have delivered the material solutions their partners need to thrive. Through economic upheaval, global pandemics and changing end-user needs, they have consistently found ways to solve problems and exceed expectations. By bringing together these legacy companies, the distinct scale and comprehensive portfolio of products will bring customers more materials and choices. With a combined legacy of resilience, Magnera will build personal partnerships that withstand an ever-changing world.

Responsibilities

• Own and drive brand strategies across a portfolio of brands, working closely with Sales teams to align market positioning, customer value propositions, and business objectives.
• Develop and execute integrated marketing communication plans, leading the delivery of campaigns and projects across multiple channels. This includes creating engaging written, visual, video, and print content in line with agreed timelines.
• Manage and coordinate PR, advertising, digital marketing, and creative projects with external agencies.

• Develop marketing collateral in partnership with creative agencies to support sales teams and customers, including product leaflets, brochures, presentations, advertisements, and exhibition materials.

• Plan and execute product launches, including the development of compelling value propositions and go-to-market marketing activities for new products in collaboration with external partners and agencies.

• Lead the planning and execution of trade shows, exhibitions, and events, including booth design, promotional activities, and event logistics.

• Implement and manage the social media strategy, overseeing content planning and execution across channels while supporting content creation and graphic development where required.

• Maintain and continuously update company websites and the internal marketing collateral database to ensure content accuracy, consistency, and accessibility.

• Lead SEO and PPC initiatives in collaboration with digital marketing agencies, monitoring performance and identifying opportunities for continuous improvement.

• Develop, manage, and monitor brand marketing budgets, ensuring effective allocation of resources and adherence to annual spending plans across marketing activities.

Qualifications

• Bachelor's or Master's degree in Marketing, Communications, Business, or a related discipline.
• Proven +5 years’ experience in brand management, marketing communications, and campaign execution.
• Proficiency in Canva and the Adobe Creative Suite (particularly InDesign, Photoshop, and Illustrator) for the creation and adaptation of marketing assets.
• Strong project management skills, with the ability to manage multiple stakeholders, agencies, and deadlines simultaneously.
• Experience working with digital marketing channels, including social media, SEO, PPC, and website content management.
• Excellent written and verbal communication skills, with strong attention to detail.
• Willingness and ability to travel up to 25% of the time to attend trade shows, customer events, exhibitions, and internal meetings.
• Creative mindset combined with strong analytical and budget management capabilities.