Full-Time
Head of Social Media
Confirmed live in the last 24 hours
Whoop
501-1,000 employees
Wearable fitness tracker with personalized insights
Senior, Expert
Boston, MA, USA
Hybrid position based in Boston, MA.
- 10+ years experience leading social at best-in-class brands. Direct experience in D2C, sports, health, and lifestyle preferred.
- Proven track record of starting, innovating, and scaling brand channels, in particular rapid response to emerging channels such as TikTok.
- Story-driven sensibility with analytically backed rigor.
- High-performing manager with experience building high-functioning teams.
- Moves quickly and intentionally and carries oneself with no ego.
- Lead organic owned media channels, including social (e.g. Instagram, Threads, TikTok, etc.), YouTube, and emerging mediums. Develop playbooks for growth, engagement, alignment to the WHOOP mission/vision and ultimately conversion to the membership sales funnel.
- Own the WHOOP programming calendar and build a content planning process that ensures appropriate timing, alignment to tentpole moments, coverage of brand opportunities, resource allocation, and alignment to required impact. Evaluate content slate and develop framework for refining the content playbook.
- Develop a clear POV on the purpose of each distribution channel as a driver of larger business goals, and establish corresponding goals (i.e. TikTok organic is for brand growth, has a follower growth goal)
- Partner with Brand & Creative to develop social-first content that evolves the brand
- Investigate, invent, and pursue new tactics for new audience reach. Continually rationalize channel mix.
- Track key performance metrics across and build a social media measurement framework across all platforms that informs strategy and optimizes performance. Partner with our analytics team to build dashboards and share actionable insights for continued improvement.
- Oversee and mentor the team in executing a social strategy and creating content that resonates, and manage and oversee partnerships, freelancers, and other vendors
- Build a social partnerships and influencer strategy that supports broader Marketing goals
- Evolve our community engagement strategy with an eye towards globalized support
WHOOP offers a fitness membership that focuses on improving personal health and performance through a wearable device called the WHOOP Strap 3.0. This device continuously collects physiological data, including heart rate, sleep patterns, and recovery levels, to provide users with personalized recommendations on their daily activity, sleep needs, and readiness for performance. Unlike many competitors, WHOOP operates on a subscription model, where users pay a fee to access the membership that includes the device and the WHOOP app, fostering a community through challenges and social features. The goal of WHOOP is to help users make informed decisions about their training and recovery, ultimately enhancing their performance while reducing the risk of injury.
Company Stage
N/A
Total Funding
$393.7M
Headquarters
Boston, Massachusetts
Founded
2012
6 month growth
↑ 5%1 year growth
↑ 16%2 year growth
↑ 36%
Simplify's Take
What believers are saying
- Partnerships with high-profile athletes like Cristiano Ronaldo and collaborations with premium brands like ASSOS elevate WHOOP's brand visibility and credibility.
- Recognition of WHOOP executives in influential tech lists and the company's expansion into over 56 markets highlight its growth and leadership in the health tech sector.
- Innovative product developments, such as the WHOOP-integrated cycling shorts, demonstrate WHOOP's commitment to enhancing user experience and performance.
What critics are saying
- The competitive landscape in fitness technology is intense, with numerous players offering similar wearable devices and health insights.
- Reliance on a subscription-based model may deter potential users who prefer one-time purchases over recurring fees.
What makes Whoop unique
- WHOOP's subscription-based model, which includes the WHOOP Strap 3.0 at no additional cost, ensures continuous user engagement and a steady revenue stream, unlike competitors who may charge upfront for devices.
- The integration of advanced physiological data analytics with personalized recommendations sets WHOOP apart in the fitness technology market.
- WHOOP's strong community engagement features, such as teams and challenges, foster a sense of belonging and competition, enhancing user retention.
Help us improve and share your feedback! Did you find this helpful?
Benefits
Take Time Off: Time outside of the office is important for sleep, strain and recovery! Our PTO plan encourages members to take time off in order to come back refreshed.
Live a Healthy Lifestyle: Our competitive benefits package includes premium medical, dental, and vision coverage for employees and their dependents. Life and disability insurance are also available.
Feel Invested: In addition to a competitive base salary and 401k, you're eligible to receive stock options to share in the future of WHOOP. Work means more when you have personal stake. You have ownership in what we are building.
Eat Well: Keep hunger at bay with endless snacks in our fully stocked kitchen. Enjoy catered team lunches on Friday, and even a cold brew keg.
Know The Product: We want you to understand and experience the product firsthand. We offer you a WHOOP strap and membership at no cost.
Be Active: Take advantage of our office gym and on-site showers! WHOOP also offers a $500 yearly wellness perk for fitness classes and memberships.
Be Present: It’s important to be present when bringing home a new family member. Take care of your loved ones with 12 weeks paid parental leave, plus an additional 2 weeks to gradually return to work.
Love Where You Work: Sitting in the heart of Fenway, our beautiful office overlooks Fenway Park. A prime location for great food, not to mention catching a Sox game, too!
Work Hard, Play Harder: If we don't already have a club here that fits your lifestyle and interests, you're encouraged to start one. Share your passions with others at work, or discover new ones!