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Full-Time

Head of Social Media

Updated on 7/16/2024

Whoop

Whoop

501-1,000 employees

Advanced biometric fitness and health wearable

Consumer Goods
Hardware

Expert

Boston, MA, USA

Category
Social Media Management
Social Media Strategy
Social Media
Requirements
  • 10+ years experience leading social at best-in-class brands
  • Direct experience in D2C, sports, health, and lifestyle preferred
  • Proven track record of starting, innovating, and scaling brand channels
  • Story-driven sensibility with analytically backed rigor
  • High-performing manager with experience building high-functioning teams
Responsibilities
  • Lead organic owned media channels
  • Develop playbooks for growth and engagement
  • Own the WHOOP programming calendar
  • Evaluate content slate and develop framework for refining the content playbook
  • Develop a clear POV on the purpose of each distribution channel
  • Partner with Brand & Creative to develop social-first content
  • Investigate, invent, and pursue new tactics for new audience reach
  • Track key performance metrics and build a social media measurement framework
  • Oversee and mentor the team in executing a social strategy
  • Build a social partnerships and influencer strategy
  • Evolve community engagement strategy

WHOOP 4.0 is a fitness and health wearable that utilizes advanced biometric tracking, including skin temperature, blood oxygen levels, and heart rate, to monitor sleep, recovery, training, and health, providing personalized recommendations and coaching feedback. This technology offers in-depth insights and actionable data to optimize performance and well-being.

Company Stage

Series F

Total Funding

$416.2M

Headquarters

Boston, Massachusetts

Founded

2012

Growth & Insights
Headcount

6 month growth

5%

1 year growth

24%

2 year growth

19%

Benefits

Take Time Off: Time outside of the office is important for sleep, strain and recovery! Our PTO plan encourages members to take time off in order to come back refreshed.

Live a Healthy Lifestyle: Our competitive benefits package includes premium medical, dental, and vision coverage for employees and their dependents. Life and disability insurance are also available.

Feel Invested: In addition to a competitive base salary and 401k, you're eligible to receive stock options to share in the future of WHOOP. Work means more when you have personal stake. You have ownership in what we are building.

Eat Well: Keep hunger at bay with endless snacks in our fully stocked kitchen. Enjoy catered team lunches on Friday, and even a cold brew keg.

Know The Product: We want you to understand and experience the product firsthand. We offer you a WHOOP strap and membership at no cost.

Be Active: Take advantage of our office gym and on-site showers! WHOOP also offers a $500 yearly wellness perk for fitness classes and memberships.

Be Present: It’s important to be present when bringing home a new family member. Take care of your loved ones with 12 weeks paid parental leave, plus an additional 2 weeks to gradually return to work.

Love Where You Work: Sitting in the heart of Fenway, our beautiful office overlooks Fenway Park. A prime location for great food, not to mention catching a Sox game, too!

Work Hard, Play Harder: If we don't already have a club here that fits your lifestyle and interests, you're encouraged to start one. Share your passions with others at work, or discover new ones!