Regional On Premise Manager
Red Bull
Regional On Premise Manager
Red Bull
Manufactures and markets energy drinks
The Role Model
The Team Leader
The Strategic Operator
The Business Manager
5–10 years of sales experience with a strong track record of success, and 3–5 years of management experience (FMCG experience is a plus).
Deep knowledge and strong network in the On Premise environment (nightlife, gastronomy, etc.), combined with strategic and innovative commercial awareness and solid financial understanding.
Highly developed analytical skills with the ability to turn market research, sales data and forecasts into effective sales activation and compelling brand marketing activities.
A “social chameleon” who can adapt communication, presentation style and professional appearance to different audiences and situations, with strong skills in presenting, negotiation, coaching and active listening.
Entrepreneurial mindset and an inspiring, genuine “can‑do” attitude, with the flexibility and willingness to work evenings, nights and weekends.
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Red Bull makes and markets energy drinks. It focuses on a signature global beverage and uses a distinct marketing strategy to build the brand. How it works: the drink combines ingredients such as caffeine and sugars (originally based on Krating Daeng) and is carbonated for Western palates, distributed worldwide through large-scale marketing, sponsorships, and events to boost sales. How it differs: it remains privately held by the founding families, avoiding public funding, and relies on a marketing-heavy approach—extreme-sports sponsorships, high-profile events, and a strong brand identity—rather than conventional product features alone. What it aims to do: maintain leadership in the energy-drink category, grow globally through branding and partnerships, and continue expanding its product line and presence without going public.
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