Full-Time
Business Development Representative
Posted on 9/11/2026
Betterment
501-1,000 employees
Online retailer of branded apparel and gifts
Compensation Overview
$60k - $65k/yr
New York, NY, USA
Hybrid
Four days per week in-office; no required office days during summer and winter holidays.
 Sales & Account Management (1) |
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- No prior experience is necessary; recent sales or sales-adjacent experience such as recruiting, real estate, or nonprofit experience is a plus.
- Curiosity and interest in financial products and retirement planning are required.
- A demonstrated track record of high performance is required.
- Strong oral and written communication skills and strong listening skills are required.
- Experience with sales and marketing technology is required.
- Generate new opportunities through outbound tactics including email sequences, cold calling, and LinkedIn to support the sales process at the top of the funnel.
- Identify, target, and nurture potential outbound opportunities by creating new target lists and staying ahead of trends.
- Understand prospects' needs and communicate them clearly to Account Executives.
- Clearly articulate Betterment's Advised value proposition and products to prospects in specific verticals.
- Meet and exceed meeting-set and pipeline goals.
- Use Salesforce and other prospecting tools effectively and consistently.
- Provide the voice of the prospect and industry to marketing and product management to inform roadmaps.
- Prospect small and mid-sized businesses launching a first-time 401(k) plan or switching providers.
- Engage business owners, human resources leaders, and finance decision-makers directly.
- Position Betterment's 401(k) offering as part of a company's employee benefits strategy.
- Prospect financial advisors and registered investment advisors seeking to add or improve a 401(k) offering for business-owner clients.
- Work with decision-makers evaluating a retirement offering or transitioning existing retirement-plan business to Betterment.
- Articulate Betterment Advisor Solutions' value proposition to advisors serving the retirement-plan vertical.
- Prospect independent registered investment advisors evaluating or switching custodians.
- Understand and address registered investment advisors' needs regarding custody, technology, and platform support.
- Position Betterment Advisor Solutions as a modern alternative for registered investment advisors re-platforming their custody relationship.
- Recent sales or sales-adjacent experience, including recruiting, real estate, or nonprofit experience.
- Business-to-business technology or software-as-a-service sales experience as a sales development representative or business development representative.
Betterment runs an online retail storefront that sells branded apparel, accessories, and gifts. Customers can buy items such as t-shirts, hoodies, onesies, beanies, mugs, and tote bags through the brand’s online shop. The products are designed and marketed with a focus on promoting happiness and a better lifestyle under the motto “Wear Betterment. Pursue Happiness.” Revenue comes from direct sales on the online platform, with prices set regularly and occasionally discounted, leveraging economies of scale as sales grow. Compared with other online retailers offering niche branded products, Betterment differentiates itself by a broad, lifestyle-focused lineup and a clear happiness-centric message aimed at a wide range of customers. The company’s goal is to grow a direct-to-consumer business that makes branded, feel-good merchandise accessible to many shoppers while driving profitability through high-volume sales.
Company Size
501-1,000
Company Stage
Series F
Total Funding
$435M
Headquarters
New York City, New York
Founded
2010
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Simplify's Take
What believers are saying
- AUGUST 2026 Custom portfolios broaden retail appeal with 5,500 stocks and ETFs.
- May 2026 and February 2026 AI launches deepen employer and advisor workflow lock-in.
- Ellevest and Rowboat acquisitions expanded assets and capabilities across 2025 and 2026.
What critics are saying
- Michael Treadway's July 2026 cash-sweep lawsuit attacks Betterment's fiduciary credibility.
- Cash Reserve competes directly with Betterment's Transfer Sweep Program, exposing conflicted revenue.
- Schwab, Fidelity, and Altruist can compress custody margins and slow RIA growth by 2027.
What makes Betterment unique
- Betterment combines retail investing, 401(k)s, and RIA custody on one platform.
- Its 0.25% wrap fee and no-account-minimum model undercut traditional custodians.
- Custom portfolios and direct indexing add client-level customization without abandoning automation.
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Benefits
Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Disability Insurance
401(k) Company Match
Unlimited Paid Time Off
Wellness Program
Growth & Insights and Company News
6 month growth
↑ 1%1 year growth
↑ 0%2 year growth
↑ 2%Betterment client files class action lawsuit over loss of interest on cash sweep accounts. Last Modified on Aug 24, 2026 Betterment is facing a class action lawsuit filed by a client who alleges the robo advisor did not act in the best interests of its clients with regards to its cash sweep program, according to Wealth Management. The suit was filed in New York federal court by New Jersey resident Michael Treadway. He alleges that Betterment, as part of its Transfer Sweep Program (TSP), swept excess cash from clients into deposit accounts with participating banks that did not generate any interest. As a result, he said, investors lost significant interest they would have otherwise earned if Betterman had placed the money into deposit accounts paying "reasonable" market rates. Treadway states that Betterment's own materials acknowledged that funds held in its Transfer Sweep Program earn no yield, but that the firm's advisors received payments from the participating TSP banks based on balances maintained in those accounts. "Thus, every dollar of client cash swept into the TSP increased the base on which Betterment could earn bank payments, even though the client received no interest on that same cash," the complaint read. Betterment's disclosure documents noted its incentive to increase the balances in the TSP accounts. But Treadway contends the documents did not "disclose the magnitude of Betterment's bank-paid compensation, the spread retained, the amount of lost client yield, or the alternatives that could have allowed clients to earn interest on cash." The complaint points out that Betterment's Cash Reserve program offered clients "the opportunity to earn interest on cash," but the TSP disclosures did not explain why clients' funds would be swept into a non-interest-bearing account when interest-bearing opportunities were available. "Had Betterment provided full and fair disclosure of these material facts, plaintiff and other class members would not have agreed to have their cash swept into the TSP, would have transferred those funds to available interest-bearing alternatives, would have invested those funds elsewhere, or otherwise would have taken steps to avoid the loss of interest and Betterment's undisclosed capture of the economic return on their cash," said Treadway. Treadway, claiming to represent all those who have been affected by Betterment's sweep program, contends that the firm violated its fiduciary duty as a registered investment advisor. "We believe the claims are without merit and intend to defend against them vigorously," a Betterment spokesperson told InvestmentNews via email regarding the lawsuit. "We're unable to comment further on the specifics of pending litigation." The attorneys at Hyman Cotter include former senior attorneys at the SEC whose legal experience and industry knowledge make them uniquely qualified to provide counsel on securities regulatory, compliance and enforcement matters. Its attorneys fully understand the regulatory scrutiny financial professionals and their firms face from the various regulators that oversee the financial services industry. If your firm is facing an investigation from a regulatory agency, please contact Hyman Cotter at (833) 665-0784 or through its online contact form.
Betterment has launched Custom portfolios, allowing retail investors to build personalised portfolios security-by-security whilst maintaining automated portfolio management features. The new offering lets customers select from over 5,500 individual stocks and ETFs, with real-time AI insights evaluating diversification, sector exposure, and geographic exposure. The platform handles rebalancing, reinvesting, and tax-loss harvesting automatically. Customers can either personalise one of Betterment's expert-built portfolios or start from scratch. "Investors no longer have to make the all-or-nothing choice between DIY investing and full-service management," said Sarah Levy, Betterment's CEO. Custom portfolios are currently available for eligible individual taxable investing accounts. Betterment serves over one million customers managing more than $70 billion in assets across its wealth and savings platform.
Betterment launches ai-powered dashboard to help employers optimise 401(k) retirement plans. Financial technology company Betterment has launched an upgraded dashboard for retirement plan sponsors, introducing artificial intelligence-powered benchmarking tools designed to help employers better evaluate and manage their workplace 401(k) schemes. The refreshed Betterment at Work dashboard aims to simplify retirement plan administration by bringing together payroll integration monitoring, action items, compliance information and support resources within a single interface. The company says the update is intended to help businesses navigate increasingly complex retirement benefit responsibilities more efficiently. A key addition is an AI-driven benchmarking feature that analyses participation rates and employee contribution patterns before comparing them with broader national averages. The tool is designed to help employers identify potential gaps in retirement engagement and encourage stronger long-term savings behaviour among staff. Chelsey Lubin, Vice President of Client Experience at Betterment, said employers are under growing pressure to manage retirement programmes despite often lacking dedicated in-house retirement specialists. The updated platform also includes personalised homepage insights, easier navigation between employer and participant accounts, direct access to support contacts and improved visibility across additional employee benefits offerings such as education savings plans and financial coaching services. The launch reflects a broader trend across the retirement and financial wellness sector, where providers are increasingly integrating artificial intelligence into pension administration and employee financial planning tools. Industry analysts have suggested AI could eventually enable more personalised retirement guidance and improved plan engagement, although adoption among employers remains at an early stage. Betterment at Work, which focuses on retirement solutions for growing businesses, manages more than $70 billion in assets and continues to expand its enterprise technology offerings for employers.
Betterment at Work rolls out ai-powered plan sponsor dashboard. Upgrade gives employers additional benchmarking data on how plans compare to national averages May 20, 2026 Betterment at Work today announced a redesigned 401(k) plan sponsor dashboard, including a new AI-powered benchmarking tool that gives employers a clearer, faster way to identify gaps in their retirement benefits and take action. The dashboard centralizes administrative tasks, payroll integration status, action items, and support. The new dynamic homepage surfaces relevant insights for each plan sponsor, personalized to where they are in their journey. "Plan sponsors are being asked to manage increasingly complex retirement programs, often without dedicated internal resources," said Chelsey Lubin, Vice President of Client Experience at Betterment. "Our redesigned dashboard unifies tasks and showcases AI-powered benchmarking in one place so sponsors can focus on the actions that matter most for their employees' retirement outcomes." A key new feature is the AI-powered plan benchmarking tool, which reviews plan participation and average contribution rates, and then delivers insights about how that plan compares to national averages. Sponsors can see how their plan is performing and where there may be opportunities to boost engagement and savings behavior, which can ultimately help their employees maximize their retirement benefits. These comparisons are designed to assist sponsors' ongoing fiduciary responsibility to regularly benchmark plan performance. A press release today said the plan benchmarking tool is part of Betterment's broader enterprise AI strategy to deliver personalization at scale across its platform and follows the recent launch of Betterment's AI Account Recommender for retail customers. Betterment also recently announced a partnership with HR provider OnPay to streamline payroll and retirement benefits. That integration especially targets small business plans - 41% who say they currently do not offer a retirement benefit due to its long process and time requirements, according to OnPay research. New York-based Betterment at Work provides modern, scalable 401(k) solutions built for growing businesses and manages more than $70 billion in assets.
Betterment at Work has launched a redesigned plan sponsor dashboard featuring AI-powered benchmarking for 401(k) plans. The updated platform centralises administrative tasks, payroll integration and support whilst delivering personalised insights based on each sponsor's journey. The AI benchmarking tool analyses plan participation and average contribution rates, comparing them against national averages to help sponsors identify opportunities to boost employee engagement and savings. The feature supports sponsors' fiduciary responsibility to regularly benchmark plan performance. "Plan sponsors are being asked to manage increasingly complex retirement programmes, often without dedicated internal resources," said Chelsey Lubin, vice president of client experience at Betterment. The tool is part of Betterment's broader enterprise AI strategy, following its recent AI account recommender launch for retail customers. Betterment manages over $70 billion in assets.