Marketing and Trade Marketing Manager

•    Location: São Paulo | hybrid
•    Segment: Sales - Brazil
•    Direct Report To: General Manager

Duracell is the world's leading manufacturer of high-performance alkaline batteries, specialty cells, and rechargeable batteries. Known for superior quality and innovation, Duracell powers billions of devices and plays an essential role in the lives of consumers around the globe. With a commitment to trust, reliability, and performance, we continue to lead the industry through cutting-edge technology and customer-first partnerships.

We are looking for a professional to lead Brazil’s Marketing and Trade Marketing departments, leading a team of four people. This role is for someone who loves turning data into decisions, building recommendations that influence leadership, and ensuring Duracell is strong both with the consumer and at the point of sale.

We welcome two profiles:
• Marketing background: strong business orientation and data mastery.
• Trade Marketing background: excellent executive communication skills, strong analytics, and real interest in expanding into consumer marketing.

In both cases, fluent English, a strategic business perspective and results orientation are non-negotiable.
 

Must-Have
•    Bachelor's degree. 
•    6 years experience in Marketing and/or Trade Marketing in CPG companies.
•    Fluent English.
•    Experience with Scanntech, Nielsen and other market data sources.
•    Strong analytical skills combined with excellent executive communication.

Nice-to-Have
•    Consumer good experience
•    Familiarity with field force or promoter team coordination
•    Understanding of route-to-market and coverage expansion models

•    Build executive presentations, business reviews, and strategic building blocks for local, regional, and global meetings.
•    Analyze market data (Nielsen, Scanntech, IQVIA, Kantar, Brand Health Tracker) and turn insights into strategic recommendations.
•    Work in partnership with Regional and Global marketing teams to implement the brand communication plan, managing media and PR agencies.
•    Create, implement, and track customer events and trade incentive campaigns, evaluating results and ROI.
•    Lead in-store execution: POSM design and production, merchandisers structure, and definition of brand in-store visibility standards (distribution, shelving, price recommendation per channel, etc).
•    Manage the Marketing and Trade Marketing budget.