Pinterest runs a visual search and discovery app where people look for ideas in areas like cooking, home decor, fashion, and travel, then save the images they like to themed collections called boards. In 2012 it became the fastest standalone website to reach 10 million monthly US visitors, according to measurement firm comScore. Each saved image, called a Pin, links back to its source, such as a recipe or a product page, and people search with words or with a photo to find similar ideas and things to buy. Brands pay to show ads among Pins in feeds and search results, and Pinterest also sells ads on streaming TV. It launched in 2010 and is based in San Francisco, California.
Company Size
5,001-10,000
Company Stage
IPO
Headquarters
San Francisco, California
Founded
2010
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Flexible and generous vacation and holidays
Global year-end paid company holiday closure
Comprehensive mental and physical health benefits for you and your family
Retirement plans that allow for tax savings
Fitness offerings
Personal and professional development resources
Adoption support, paid parental leave, egg freezing (in the US) and other family building benefits
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Meals and snacks in the office
Wayfair puts a pin in what's hot in home décor. Oct 9, 2026 | News Wayfair UK has teamed up with Pinterest for a new campaign exploring the home and interiors trends catching shoppers' attention, with cosy living spaces and bold, colourful décor emerging as two key styles. The collaboration uses Pinterest search data to identify emerging consumer preferences and turn them into shoppable product collections, helping customers discover and recreate the latest looks in their homes. The first stage of the campaign, called 'Wayfair Wishlist', analysed trends gaining popularity among UK Pinterest users over a 12-month period. Two distinct styles emerged: 'Cosy Spaces', which focuses on warmth, comfort and inviting interiors, and 'Dopamine Décor', which embraces brighter colours, playful designs and more individual approaches to decorating. Olivia Sauerwein, Wayfair's Resident Style Advisor, explained: "Cosy Spaces is centred around warm, comfortable and inviting rooms, while Dopamine Décor takes a more playful approach, embracing bold colour, personality and unexpected details." Wayfair used the findings to create curated collections on Pinterest, allowing shoppers to browse products, save their favourites and click through to the retailer's website to make purchases. According to the retailer, the first phase delivered a 4.5 per cent incremental sales lift, alongside a 3.5 percentage point increase in action intent and a 2.5 per cent rise in Pin awareness. Building on those results, the partnership has now launched 'Wayfair's Top Pins', highlighting the 10 home and interiors products that attracted the most engagement during the initial campaign. The ranking includes everything from bedding and wallpaper to furniture and decorative accessories, offering an insight into the products and styles resonating with UK shoppers. Among the most popular products are the Silentnight Supersoft Natural Gingham Duvet Set, Cath Kidston Canopy Stripe Wallpaper and two bedspreads from Laurence Llewelyn-Bowen's Siena collection. Furniture also features prominently, with a rattan panel bed, upholstered storage bed, TV stand and shell-shaped sofa making the list. The campaign demonstrates how retailers can use social media trends and consumer search behaviour to inform their product ranges and connect shoppers with the styles they are already exploring online. For the homewares sector, the findings point towards continued consumer interest in both comforting, understated interiors and more expressive, colourful designs, suggesting shoppers are increasingly looking to bring personality into their homes. Stay Ahead in the Housewares Industry Never miss a beat in the world of housewares. Subscribe to its weekly newsletter for the latest industry news, insights, and trends - delivered straight to your inbox. Plus, get six issues a year of its expertly curated magazine, published at key points to keep you informed and inspired.
Pinterest's AI now turns beauty Pins into action plans. Pinterest's new AI-powered Beauty Guides translate hair and nail Pins into salon terminology, with estimated costs, appointment times and maintenance needs. The introduction of Pinterest's AI-powered Beauty Guides marks a significant development in the intersection of artificial intelligence and the beauty industry. By leveraging AI to translate user-generated Pins into actionable plans, Pinterest is bridging the gap between inspiration and execution, making it easier for users to bring their beauty ideas to life. This move demonstrates the potential for AI to enhance the user experience and drive engagement in the beauty and personal care sector. The implications of this technology extend beyond the beauty industry, as it showcases the power of AI in interpreting and processing visual data. The ability to extract meaningful information from images and generate relevant, actionable insights has far-reaching applications across various sectors, including e-commerce, healthcare, and education. As AI continues to evolve, Indexnews.com, LLC. can expect to see more innovative applications of computer vision and natural language processing, transforming the way Indexnews.com, LLC. interact with digital platforms and access information. As Pinterest's Beauty Guides gain traction, it will be interesting to watch how the company expands this technology to other areas, such as fashion and home decor. The success of this feature will also likely prompt other social media and e-commerce platforms to explore similar AI-powered tools, driving a new wave of innovation in the digital landscape. Key players in the beauty and tech industries should keep a close eye on Pinterest's progress, as it may signal a shift in consumer behavior and preferences, with AI-driven personalized recommendations becoming the new standard for online engagement and commerce. Originally reported by techcrunch.com. IndexNews adds analysis for ai & agent economy readers. Originally reported by techcrunch.com. IndexNews.com curates and briefs the ai & agent economy stories that matter. Its editorial policy
Pinterest unveiled a new AI-powered feature on Tuesday that transforms saved beauty pins into actionable salon plans. Called "Beauty Guides", the tool uses visual intelligence and generative AI to translate inspiration images into professional terminology stylists use, such as "balayage", "root melt", or "almond nails". Users can access the guides by tapping "Get the Guide" within the app. The feature provides specific instructions for achieving desired looks, including estimated time requirements, price ranges, and maintenance schedules. For example, balayage treatments cost hundreds of dollars and require regular touch-ups. At launch, Beauty Guides works with pins related to hairstyles, hair colour, nail shapes, and finishes. The feature builds on existing user behaviour of bringing inspiration photos to salons, whilst adding practical planning information for appointments.
Pinterest taps Amazon veteran James Dibbo as CFO. Oct 5 (Reuters) - Pinterest said on Monday it has appointed Amazon executive James Dibbo as its chief financial officer, effective October 26. Dibbo, 56, who will succeed Julia Donnelly at Pinterest, has led finance for the e-commerce giant's Ads, Prime Video and Amazon MGM Studios businesses among others. Here are more details: - Shares of Pinterest were down about 1% in extended trading - "James has led complex global businesses at scale, helped build high-performing teams and understands the intersection of consumer experience, shopping, advertising and technology," Pinterest CEO Bill Ready said - The company had said in August that Donnelly would depart on October 30 - Donnelly, who is leaving to pursue a new opportunity at a private, early-stage company, joined Pinterest in 2023 - The image-sharing platform had forecast slower third-quarter revenue growth as it navigates a highly competitive digital advertising market dominated by larger players such as Meta's Instagram and Facebook (Reporting by Jaspreet Singh in Bengaluru; Editing by Diti Pujara)
Pinterest has appointed James Dibbo as Chief Financial Officer, effective 26 October 2026. Dibbo joins from Amazon, where he served as Vice President and CFO for Global Entertainment, Advertising and Corporate Development, overseeing finance for Amazon Ads, Prime Video, Amazon MGM Studios, Music, Audible and Twitch. During his decade at Amazon, Dibbo also held CFO roles for Worldwide Consumer and North America Consumer. He previously served as CFO of P.F. Chang's and held senior finance positions at Tesco and BT Group. Dibbo will lead Pinterest's global finance organisation and report to CEO Bill Ready. He succeeds Julia Brau Donnelly, who will remain in an advisory capacity through 30 October 2026 to support the transition.