Product Marketing Manager
Confirmed live in the last 24 hours
 Limble CMMS

51-200 employees

Easy-to-use, mobile maintenance management software.
Company Overview
Limble CMMS stands out as a leading company in the maintenance software industry, offering a user-friendly, modern, and mobile CMMS that can be implemented swiftly with a quick return on investment. The company's culture is centered around customer satisfaction, as evidenced by positive testimonials from diverse industries such as manufacturing, hospitality, and agriculture. Their competitive advantage lies in their intuitive and flexible functionality, which includes features for organizing work orders, managing assets, and streamlining parts inventory, making it an ideal workplace for those seeking to contribute to technical innovation and industry leadership.
Industrial & Manufacturing
Consumer Software
Food & Agriculture
Real Estate

Company Stage

Series B

Total Funding

$92.6M

Founded

2015

Headquarters

Lehi, Utah

Growth & Insights
Headcount

6 month growth

14%

1 year growth

21%

2 year growth

185%
Locations
United States
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Market Research
Hubspot
Salesforce
Marketing
CategoriesNew
Business & Strategy
Sales & Account Management
Growth & Marketing
Requirements
  • 2+ years’ of product marketing or vertical marketing experience
  • 4+ years of experience in B2B SaaS
  • Experience working in a startup or high-growth organization
  • Previous experience in market research a plus
  • Natural curiosity and eagerness to familiarize yourself with new industry trends and consumer insights
  • Ability to collaborate and communicate effectively across departments
  • Familiarity with CRMs (Hubspot, Salesforce, etc.)
Responsibilities
  • Develop clear and differentiated positioning strategies tailored to specific industry verticals
  • Craft and refine compelling messaging that aligns with the unique Limble value propositions within target verticals
  • Collaborate with Demand Generation and Content teams to create vertical-specific content; test, iterate, and maintain impactful messaging across marketing channels
  • Define and deeply understand our Ideal Customer Profiles within each target vertical, considering industry-specific characteristics and pain points
  • Develop detailed buyer personas to guide marketing strategies, ensuring alignment with the needs and preferences of key decision-makers within each vertical
  • Conduct in-depth analysis of the competitive landscape within targeted industry verticals, identifying key competitors and their strengths, weaknesses, and market positioning
  • Provide actionable competitor insights to inform product differentiation and marketing strategies that help Limble win
  • Lead the development and maintenance of compelling case studies that capture and showcase their experiences, focusing on industry-specific challenges and solutions
Desired Qualifications
  • Previous experience in market research
  • Familiarity with CRMs (Hubspot, Salesforce, etc.)