The Role

The Demand Generation Campaign Manager will be responsible for planning, executing, and optimizing multi-channel demand generation campaigns with a primary focus on LinkedIn and Google Ads. The ideal candidate has a proven track record of creating and managing successful B2B campaigns, understands the nuances of each platform, and is adept at leveraging data to drive decisions and optimize performance.

The position will help identify unique opportunities to deliver against business objectives while carefully tracking budgets and results.

Responsibilities

• Campaign Strategy & Planning:
  • Develop and execute demand generation strategies aligned with business goals and growth targets.
  • Collaborate with the marketing and sales teams to identify target audiences and define key campaign objectives.
  • Create comprehensive campaign plans, including timelines, budgets, and performance goals.
• Execution & Management:
  • Design, implement, and manage LinkedIn and Google Ads campaigns to generate high-quality leads.
  • Develop compelling ad copy, creatives, and landing pages tailored to the target audience.
  • Manage day-to-day operations of campaigns, including monitoring, optimization, and troubleshooting.
• Optimization & Analysis:
  • Continuously analyze campaign performance using various analytics tools and dashboards.
  • Conduct A/B tests to optimize ad performance and improve ROI.
  • Provide regular reports on campaign performance, insights, and recommendations for improvement.
• Collaboration & Communication:
  • Work closely with the content, design, and product teams to ensure campaign assets are on-brand and effective.
  • Partner with the sales team to ensure seamless lead handoff and follow-up.
  • Communicate campaign progress and results to key stakeholders.
• Innovation & Growth:
  • Stay up-to-date with industry trends, best practices, and new advertising features.
  • Identify new opportunities for campaign growth and innovation.
  • Test and implement new strategies to enhance demand generation efforts.

About You

• 3-5 years of experience in demand generation or digital marketing, with a focus on LinkedIn and Google Ads.
• Strong analytical and problem-solving skills.
• Ability to work independently and collaboratively in a fast-paced environment.
• Experience with our tech stack: Google Suite, Salesforce, Hubspot, and Slack.
• Experience in customer support is a plus, but not required.

The estimated base salary range for this role is $110,000 - $140,000 per year. The base pay offered may vary depending on location, job-related knowledge, skills, and experience. Stock options are provided as part of the compensation package, in addition to a full range of medical, financial, and/or other benefits, dependent on the position offered.