Crystalia Glass

Makes and installs custom architectural glass systems

Marketing Team Lead

Performance & Paid MarketingConfirmed live in the last 24 hours

Full-timeRemote in UkraineNo salary listed

About the Job

Requirements

The candidate must have 3–5+ years of marketing experience, including 1–2 years of team leadership.
The candidate must have direct experience managing approximately four or more marketing specialists or contractors, including hiring, feedback, performance management, and difficult personnel decisions.
The candidate must have US-market marketing experience in demand generation and brand presence, with accountability for results.
The candidate must have hands-on experience implementing AI in marketing operations with measurable results.
The candidate must have experience managing paid media budgets and reallocating them between channels.
The candidate must have strong analytics skills and experience with GA4, Google Tag Manager, HubSpot pipelines, workflows, lead scoring and attribution reports, Google Ads, Meta Ads Manager, Search Console, and Ahrefs or Semrush.
The candidate must have experience with agent and automation platforms such as n8n, Make, Zapier AI, HubSpot Breeze, and Claude or OpenAI APIs; AI image and video tools; landing page optimization and A/B testing; Figma or Canva for design review; and call recording tools such as Gong or similar.
The candidate must have C1-level English and strong written English.

Responsibilities

Build quarterly plans, set team priorities, and independently deliver agreed targets.
Lead the marketing team day to day through task allocation, one-on-ones, feedback, and performance management.
Own Paid Search and Paid Social performance by optimizing campaigns and reallocating budget between channels within agreed limits.
Lead AI adoption across the team by designing and launching workflows for content, creative, lead qualification, and reporting, with measurable impact.
Review and approve briefs, creatives, content, and landing pages before launch.
Run funnel analytics and weekly reporting using GA4, Google Tag Manager, HubSpot, dashboards, and attribution.
Manage SEO, content, and CRM initiatives through the specialists responsible for them.
Manage agencies and contractors based on outcomes and recommend replacements when needed.
Work with Sales leadership to analyze lost deals, objections, CRM notes, and call recordings, and translate findings into changes in messaging, targeting, and content.
Execute partnership and PR programs with architects, interior designers, and trade professionals.
Build documented processes, briefs, and quality standards.
Act as the CMO's deputy when needed.

Desired Qualifications

Premium or luxury market experience, including interior design, architecture, high-end residential construction, furniture, or similar.
Experience marketing through architects, designers, contractors, or other specifier channels.
Showroom, trade-show, or physical retail marketing experience.
Experience launching new products in an established market.
PR and media relations experience in design, architecture, or lifestyle.
Experience with AI agents and prompt engineering.

Marketing Team Lead - US Market

Crystalia Glass · Ukraine (Remote) · Full-time · Posted 2026-08-21

Workplace: remote

Department: Marketing Department

Description

Company: Crystalia Glass

Contract: B2B

Format: Remote

Market: US

Working hours: at least 6 hours of daily overlap with US Eastern time (8:30 AM-5:00 PM ET)

Media budget: $200K+/month ($2.4M+ per year)

Crystalia Glass is a US manufacturer and installer of premium architectural glass systems for residential and commercial interiors, including glass partitions, sliding glass walls, and steel- and aluminum-framed systems.

We are looking for a Marketing Team Lead who will turn the CMO's strategy into execution, lead our distributed marketing team day to day, and own the performance of our paid channels. This is a hands-on leadership role for someone who brings solutions, not questions.

WHAT YOU'LL DO

• Build quarterly plans, set team priorities, and deliver on agreed targets independently

• Lead the marketing team day to day: task allocation, 1:1s, feedback, performance management

• Own the performance of Paid Search and Paid Social: optimize campaigns and reallocate budget between channels within agreed limits

• Lead AI adoption across the team: design and launch AI workflows for content, creative, lead qualification, and reporting, with measurable impact

• Review and approve briefs, creatives, content, and landing pages before launch

• Run funnel analytics and weekly reporting (GA4, GTM, HubSpot, dashboards, attribution)

• Manage SEO, content, and CRM initiatives through the specialists who own them

• Manage agencies and contractors based on outcomes; recommend replacements when needed

• Work with Sales leadership as a peer: analyze lost deals, objections, CRM notes, and call recordings, and turn findings into changes in messaging, targeting, and content

• Execute partnership and PR programs with architects, interior designers, and trade professionals

• Build documented processes, briefs, and quality standards

• Act as the CMO's deputy when needed

REQUIREMENTS

• 3-5+ years in marketing, including 1-2 years of team leadership

• Direct experience managing about 4+ marketing specialists or contractors, including hiring, feedback, performance management, and tough personnel decisions

• US-market marketing experience: demand generation and brand presence, with accountability for results

• Hands-on AI implementation in marketing operations with measurable results

• Experience managing paid media budgets and reallocating them between channels

• Strong analytics: GA4, Google Tag Manager, HubSpot (pipelines, workflows, lead scoring, attribution reports), Google Ads, Meta Ads Manager, Search Console, Ahrefs or Semrush

• Experience with agent and automation platforms (n8n, Make, Zapier AI, HubSpot Breeze, Claude or OpenAI APIs), AI image and video tools, landing page optimization and A/B testing, Figma or Canva for design review, and call recording tools (Gong or similar)

• English C1 with strong written English

STRONG ADVANTAGES

• Premium or luxury market experience; interior design, architecture, high-end residential construction, furniture, or similar

• Marketing through architects, designers, contractors, or other specifier channels

• Showroom, trade-show, or physical retail marketing

• New product launches in an established market

• PR and media relations in design, architecture, or lifestyle

• Experience with AI agents and prompt engineering

WHO THRIVES HERE

Analytical and data-driven, with strong ownership and independence. Accountable for outcomes, comfortable in a lean and fast-changing organization, and able to balance brand building with measurable revenue.

Apply

Apply at Crystalia Glass

About the Company

Crystalia Glass

Makes and installs custom architectural glass systems

Crystalia Glass makes and installs architectural glass systems for residential and commercial interiors across the United States. Its products include steel- and aluminum-framed partitions, frameless walls, sliding doors, iron doors and glass enclosures for wine rooms. Customers work with the company to select a system and configure dimensions, glazing and hardware to suit their space, with products crafted for each project. The business earns revenue from selling glass systems and related design and installation services to homeowners, businesses and building professionals. Founded in 2017, Crystalia Glass is headquartered in Brooklyn, New York, and reports in-house manufacturing and fabrication in New York.

Company size: 51-200
Company stage: Not listed
Total funding: Not listed
Headquarters: Brooklyn, NY
Founded: 2017

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