Director of Marketing

About this position

Squishable is looking for a digitally savvy Director of Marketing to lead brand growth through innovative, community-driven campaigns. Reporting to the Chief Creative Officer, you’ll shape and execute digital-first strategies, overseeing social content, influencer and affiliate collaborations, and performance-driven advertising. You’ll manage a small internal team and external partners to deliver creative ideas that spark engagement, build culturally relevant moments, and drive demand across channels.

We’re looking for a hands-on leader with a proven track record in lifestyle, fashion, or toy marketing, someone fluent in internet culture who can turn scrolls into sales and grow Squishable’s reach in measurable, authentic ways.

What You’ll Do

• Develop and lead Squishable’s marketing strategy across social, digital, influencer, PR, and experiential channels
• Overseeing content development in collaboration with the in-house team, ensuring everything is trend-driven, shareable, and culturally relevant to create viral brand moments across multiple platforms.
• Manage both influencer and affiliate marketing strategies across multiple digital platforms, from ideation through campaign execution and performance analysis
• Use your strong understanding of selling platforms - particularly TikTok - to drive growth through content creation, Shop integration, live selling, and creator partnerships
• Own marketing timelines, budgets, vendor coordination, and cross-functional alignment across product, sales, and retail, including paid social, email, SMS, and platform-specific calendars
• In the non-digital world, concept and execute in-person creative campaigns and activations, including events, pop-ups, and retail stunts
• Track campaign performance, report insights, and use data to refine strategy and maximize impact
• Lead and mentor a growing marketing team while fostering collaboration with internal teams and external partners

Requirements

• Bachelor’s or Master's degree in Marketing, Business, or related field
• 8+ years of marketing experience, ideally in consumer goods (toys, fashion, lifestyle)
• Creative and analytical thinker with a growth mindset and collaborative working style, strong analytical instincts, and a focus on business growth. This position requires someone who is both highly creative and highly organize
• Strong understanding of retail and consumer behavior, along with a good grasp of the internet and pop culture trends that influence brand and product strategy. Skilled at tapping into fan communities to build buzz and drive conversion.
• Proven success running digital-first campaigns across social, email, paid media, and influencer
• Experience executing in-person brand activations and events in both owned retail and third-party spaces
• Excellent project management—skilled in leading timelines, budgets, and cross-functional teams
• Strong knowledge and experience with TikTok Shop sales strategy, advertising, liveselling, and affiliate management are a plus. 
• A genuine love for all things delightful, quirky, and plush

Details

• Location: New York City (4+ days/week in-office)
• Salary Range: $120k - $140k depending on experience, +Bonus opportunity
• Benefits:
• 100% employer-paid health insurance
• 100% employer-paid short-term disability, long-term disability, and life insurance
• 18 PTO days annually, plus floating and employer-paid holidays
• 401k with 3% company match
• Dental, Vision, and Supplemental Life Insurance
• Opportunities for travel to events and store activations
• A fast-moving, highly creative team that gets things done (and has fun doing it)