CRM & Lifecycle Marketing Manager

Overview

Awarded World’s Best Small Ship Cruise line, Windstar Cruises is known for intimate yacht style experience and unique voyages to the world’s best small ports and hidden harbors. Its three sailing yachts and four all-suite yachts carry just 148 to 342 guests and cruise around the world. Our mission is to imagine and deliver personalized and immersive experiences 180 degrees from ordinary. We enrich people’s perspective through inspired travel.

Our Mission: Enriching Lives Through Travel

Our Values: Guest Obsessed, Open and Inviting, Fun-Loving and Focused, Light-Hearted and Genuine, Casual Yet Polished, Safe and Responsible.

Job Summary:

We’re looking for a strategic and hands-on CRM & Lifecycle Marketing Manager who’s a HubSpot power user to lead Windstar’s end-to-end customer journey – from first interaction to loyal repeat guests. You’ll be the architect behind our email and lifecycle marketing efforts, using HubSpot and a modern tech stack to build smarter, more personalized campaigns that drive engagement, conversion, and retention.

Responsibilities

Strategy & Campaign Execution:

• Own and execute Windstar’s CRM and lifecycle marketing strategy across all stages of the guest journey – from lead to loyalty.
• Develop and deploy data-driven campaigns including welcome series, re-engagement, upsell, retention and promotional intiatives. implement email marketing strategies aligned with business objectives to enhance customer engagement, retention, and acquisition.
• Manage the strategy and deployment of non-booked lead communications to drive conversion – such as promotional offers, engagement emails and abandoned search workflows.
• Design and build email templates using industry best practices and coding standards.
• Manage the end-to-end deployment process, ensuring flawless execution across different email platforms and devices.
• Collaborate with loyalty and vacation planning teams to design and execute email campaigns that foster customer loyalty and reduce churn.
• Ensure compliance with email marketing regulations (e.g., CAN-SPAM, GDPR) and best practices to maintain high deliverability rates and protect sender reputation.

Automation and Personalization:

• Build and manage multi-step email workflows and trigger-based campaigns in HubSpot and other tools.
• Leverage behavioral data and customer signals to deliver dynamic, personalized content across segments.
• Collaborate with IT and analytics to enhance integrations, lead scoring, and funnel tracking

Testing and Optimization:

• Design and implement A/B tests and multivariate testing strategies across subject lines, content and send times
• Track performance and identify opportunities to improve key metrics such as open rates, click-through rates, and conversions
• Analyze campaign results and provide recommendations to continuously improve results.

Qualifications

Requirements:

• Bachelor's degree in Marketing, Communications, or related field.
• 5+ years of CRM, email marketing, or lifecycle marketing experience – ideally in a travel, hospitality or e-commerce brand.
• Expertise in Hubspot and basic knowledge of CDPs
• A data-first mindset, with experience using segmentation, customer journeys, and lifecycle analytics to drive business growth.
• Excellent project management skills with the ability to prioritize tasks, manage multiple projects simultaneously, and meet tight deadlines.
• Strong attention to detail and a passion for delivering high-quality, engaging email content that resonates with the target audience.
• Knowledge of email deliverability best practices, compliance regulations, and anti-spam laws.
• Excellent communication and collaboration skills, with the ability to work effectively in a cross-functional team environment.

Benefits:

For full-time employees, Windstar offers a comprehensive benefits package including: Medical, Dental & Vision; HSA & FSA; Life & Disability; Accident, Hospital & Critical Illness; Pet Insurance; Vacation, Sick Time and paid Holidays; 401(k) with Company Match; Employee Assistance Plan; Education Assistance and Employee Discounts & Travel Deals.

EEO: 

Windstar is committed to a diverse and inclusive workplace. We are an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, pregnancy, genetic information, protected veteran status, or any other legally protected status.