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ABM Campaign Manager
Confirmed live in the last 24 hours
Palo Alto, CA, USA
Experience Level
Desired Skills
  • 5+ years of ABM campaign experience (B2B) with a deep understanding of integrated marketing campaign strategy, messaging, and ABM best practices
  • 2+ years of ABM experience with a track record of achieving high percentage account reach, engagement, pipeline, andt sales
  • Understanding of marketing principles resulting in branding building, driving traffic and revenue
  • Strong organizational and planning skills
  • Excel in a fast-paced environment with distributed teams
  • Solid understanding of AI marketing trends and strategy
  • Strong, passionate belief in the AI space
  • Excellent communication, leadership, problem-solving and negotiations skills
  • Demonstrated ability to execute cross-functionally with sales, marketing organizations while focused on large, named accounts
  • Proven approaches of using analysis and reporting to drive strategic recommendations
  • Experience with marketing systems including 6sense, ZoomInfo, SFDC, Marketo
  • Formal written and presentation skills
  • Bachelor's Degree strongly preferred
  • Shape the strategic direction for our targeted account-based marketing campaigns, developing an integrated campaign approach to drive awareness and build pipeline with high-quality leads
  • Monitor and track weekly ABM performance metrics
  • Collaborating with Marketing and Sales to develop account based growth strategies, executing specific, prioritized marketing activities to specific contacts on the target accounts as part of a broader nurture/demand generation role
  • Create the strategy, produce the assets (email, landing pages, etc) and build marketing programs (including ABM) from point-in-time and automated triggered programs in Marketo to nurture leads
  • Understand how to best leverage our technologies - Marketo, 6sense, Salesforce CRM - to aid in ABM and lead nurturing programs
  • Collaborate with sales and operations on building account lists based on our ideal customer profile and segments and coordinate cross-functional outreach plans
  • Analyze and understand the segments and profiles of our database
  • Leverage existing segments and create new custom segments for email deployment
  • A/B test and optimize messaging, offers, online experiences to drive the best conversion rates
Company Overview
Aisera offers solutions for IT, HR, customer service, facilities, and cloud operations of companies, businesses, and organizations.