inDrive

Global ride-hailing platform with fare negotiation

Copywriter

Copywriting & Creative WritingUpdated on Nov 13

Full-timeMexico City, CDMX, MexicoNo salary listedIn-person

About the Job

Requirements

Proven experience as a copywriter in an advertising agency is required.
A strong portfolio showcasing integrated campaigns across multiple channels.
Experience developing creative concepts from idea to execution.
Ability to write for digital, social, radio, out-of-home, film, activations, and experiential media.
Strong conceptual thinking and creative problem-solving skills.
Strong writing, editing, and storytelling skills.
Ability to adapt tone of voice across brands and audiences.
Strong presentation and communication skills.
Experience crafting integrated campaigns and day-to-day brand communications.
Ability to collaborate and brainstorm effectively.
Strong attention to detail while maintaining focus on the strategic objective.
Ability to manage multiple projects in a fast-paced environment.
Curiosity, initiative, and willingness to learn, experiment, and develop ideas further.

Responsibilities

Contribute to 360-degree campaigns, shaping ideas from initial concept through final execution.
Develop integrated campaigns, write radio scripts, develop activations, and create concise lines that attract attention.
Brainstorm with the team, challenge and develop ideas, and work independently to contribute original concepts.

Desired Qualifications

Award-winning work at recognized advertising festivals is a strong plus.

We're looking for a Creator.
You'll work across 360° campaigns, helping shape ideas from the first spark to the final execution. One day you might be crafting an integrated campaign. The next, writing radio scripts, developing activations, or finding the one line that makes people stop scrolling.

You'll brainstorm with the team, challenge ideas, build on them, and just as importantly, know when to disappear for an hour and come back with something no one else thought of.

Proven experience as a Copywriter in an advertising agency (required).
A strong portfolio showcasing integrated campaigns across multiple channels.
Experience developing creative concepts from idea to execution.
Ability to write for a wide range of media, including digital, social, radio, OOH, film, activations, and experiential.
Award-winning work at recognized advertising festivals is a strong plus.

Exceptional conceptual thinking and creative problem-solving.
Outstanding writing, editing, and storytelling skills.
Ability to adapt tone of voice across brands and audiences.
Strong presentation and communication skills.
Experience crafting integrated campaigns and day-to-day brand communications.
Excellent collaboration and brainstorming abilities.
Strong attention to detail without losing sight of the strategic objective.
Ability to manage multiple projects in a fast-paced environment.
Curiosity, initiative, and a constant desire to learn, experiment, and push ideas further.

About the Company

inDrive

Global ride-hailing platform with fare negotiation

inDrive operates a global mobility and urban services platform that connects passengers with independent drivers through a fare-negotiation system. Riders propose a trip price, and nearby drivers can accept, decline, or counteroffer, creating a peer-to-peer ride-hailing model. The service has expanded to intercity rides, delivery and cargo, groceries, advertising, and driver-focused fintech within its app. Unlike typical ride-hailing apps that use fixed fares, inDrive enables price negotiation and direct driver-rider interaction, and it pursues growth through a venture arm that funds ride-hailing-adjacent startups in emerging markets. This broader strategy aims to build a super-app for urban and gig-economy needs, with the goal of offering a wide range of mobility and urban services in 48 countries.

Company size: 10,001+
Company stage: Debt Financing
Total funding: $532M
Headquarters: Mountain View, CA
Founded: 2012

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